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Making the Connection:Mobile Marketing
Discussion: #mmha2010
www.flickr.com/photos/rwphoto/4519581602/
Download the slides atSlideShare.net/30lines
Where do we stand?
“messaging in bite-size chunks”
Answer these questions...>> What is our goal?
>> Who are we trying to reach?
>> What action(s) do we want them to take?
>> Where is our audience now?
And these...>> How do we integrate mobile with current offline/online communications?
>> How will we stay current on the latest tools, trends and best practices?
>> How do we define success?
www.flickr.com/photos/tashland/259178493
Have the goal in mind.
www.flickr.com/photos/wallyg/280932690/
www.flickr.com/photos/tashland/259178493
Know your audience(s).
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Create a call to action.
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Embrace customers’ interests.
www.flickr.com/photos/svenwerk/858381180/
Get people talking.
www.flickr.com/photos/tashland/259178493
One tool of many.
Know what success looks like.
Test the water.
www.flickr.com/photos/jasonwg/1382036808/
What’s in the toolbox?
Texting / SMS
www.flickr.com/photos/cardopoli/219069323/
Txt me, k? :P
Try it:Text my30 to 88000
Mobile Web
www.flickr.com/photos/cardopoli/219069323/
Examples, good and bad
Text
Ads
Get location-specific
Apps
www.flickr.com/photos/cardopoli/219069323/
What’s your brand’s app?
Get social
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Are you surprised?
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“Find us on ...”
www.flickr.com/photos/cardopoli/219069323/
Stay connected
www.flickr.com/photos/urbanelife/4687896485/
Try it:Text like 30lines to 32665
Make your own:j.mp/fbwindowsign
Location-Based Services
Check in with location services
Augmented Reality
www.flickr.com/photos/cardopoli/219069323/
See the world in a new way
Image credit: Yanko Design
QR Codes and Tags
Tag, you’re it.
Tag, you’re it.
Try it:qrcode.kaywa.com
More Than Marketing
E-commerce
Now what?
What do we want our audience to do?
What can we help them do better, easier, faster?
What opportunities do we have to optimize existing content?
How will we promote our mobile programs?
How can we complement this with mobile?
www.flickr.com/photos/polar905/1296913435/
Does the coverage at your propertymake you scream?
Can your residents connect?>> Wi-Fi
>> Cellular: 3G, 4G, LTE
>> In common areas and in their units
>> Flexibility to accommodate all major networks (AT&T, Verizon, Sprint, etc.)
Can your residents connect?More info at:
>> MultifamilyTechnology.com
>> ElectronicArchitect.com
>> Bit.ly/MFTechGroup
Apartment Chat on Twitter#AptChat :: AptChat.org
Letʼs talk.
Text my30 to 88000
