Marketing Tools That Are Powerful,

Measurable & Inexpensive!

Social Media Marketing &

Facebook-Commerce

(f-Commerce)

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SOCIAL MEDIA MARKETING an integrated initiative using Facebook, eNewsletter and website technologies

to drive potential customers to a company store.

MANAGEMENT/SALES TRAINING classes that are facilitated per the needs of a specific store and usually held at a

store site.

SPECIAL EVENT PROGRAMSevents designed to act as a vehicle in

which the effective sales behaviors and strategies learned during a Premier Training Seminar are applied to a

fabulous special event.

Introduction

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Ron Bill CEO

Sam HartmannDirector of Sales

Yvonne Bill Director of Finance

Ashley Hartmann

Manager – Store Fronts and Data

Bases

Shellie Bill COO

Melissa AllenDirector of eMail

Marketing

Jimmy PatrickManager of Newsletter

Development

Melissa HugginsDirector of Facebook

Marketing

Premier Consulting Innovations Organization Chart

Juliann MooreManager of

Pinterest Marketing

Organization

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There are many forms of Social Media. The three key ones for jewelers today are provided by Premier resulting in the most powerful, inexpensive and comprehensive Social Media Package in the market today. This is through the integration of three major technology platforms.

• Facebook

• eNewsletters

• f-Commerce

Harness the Power of Social Media

Social MediaPremier will become a certified presenter for Constant Contact by mid April.

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Our Missionprovide access to

effective training and promotional programs that in the past were

difficult for independent jewelers to afford.

Premier is Affiliated with:

• Training for a fraction of in-store costs

• Timely tips to meet today’s challenges

• Access to the latest technologies

• Learn how your peers are surviving

• Introduction to new products

Next Jewelers Marketing Workshop – Fall of 2012

JM Workshop

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Facebook CampaignsCutest CoupleValentine’s DayMother’s DayFather’s DayScavenger HuntHonoring HeroesBlack FridayFacebook Party12 Days of ChristmasSisters are Special

Social Media

eNewsletters Facebook Postings Facebook Advertising Facebook Campaigns

Selling Through a Facebook Page

Social Media Marketing & f-Commerce

F-CommerceSocial Media Marketing

The Premier Approach

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Monthly eNewsletter

Monthly eNewsletters

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eMail Blast

Special Occasion eMail Blast

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Facebook Posting

Facebook Posting

“Sisters are Special” began at noon on 7/28 with 1192 “fans”...

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Facebook Posting

Facebook Posting

“Fans” grew to 1,282 at9:30 pm 7/28

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Facebook Posting

Facebook Posting

Three more pictures were added before 9:30 pm 7/28.

On 8/12/2011Stambaugh Jewelers had 2,369 “fans”At the beginning of campaign 1,192 “fans”.

97 Pictures were posted in the campaign.

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Facebook Advertising

Facebook Advertising

Example of a Premier Post

Premier posts two to three times per week on a store’s facebook page independent of a special campaign or advertising.

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Facebook Advertising

Facebook Advertising

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Facebook Campaigns

Facebook Campaigns• Cutest Couple• Valentine’s Day• Mother’s Day• Father’s Day• Scavenger Hunt• Honoring Heroes• Black Friday• Facebook Party• 12 Days of Christmas• Sisters are Special• Others

Campaigns

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2011 Mom's Day Campaigns

Store Start End Fan Gain

Alan Miller Jewelers 350 1714 1364

Jackson Diamond Jewelers 0 339 339

Melancon Jewelers 151 1562 1411

Necker's Jewelers 525 1642 1117

Stambaugh Jewelers 392 1225 833

The Gem Collection 902 1691 789

Trinity Jewelers 1265 2288 1023

Watchmaker's Diamond & Jewelry 0 349 349

Wilkerson Jewelers 539 1437 898

HIGHLIGHTS OF CAMPAIGN

Average Growth per store: 363

Most Growth Melacon Jewelers 1,411

Most Growth Beginning with Zero Fans: Watchmaker’s Diamond & Jewelry 349 Jackson Diamond Jewelers 339

Highest Total Fans at End of Campaign E.M. Smith Jewelers 10,414 Trinity Jewelers 2,288 Alan Miller Jewelers 1,709

History of a Campaign“Mother’s Day 2011”

55 Stores Participated 5 Stores had zero “fans” to start Campaign was ten days Total gain in “fans” 19,982

Campaigns

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History of a Campaign“Cutest Couple 2012”

51 Stores Participated Average gain in “likes” 464 Campaign was ten days Total gain in “likes” 23,690

Cutest Couple Contest Start

Contest End

"likes" Gain

% Increase

Michael Eller Diamonds 639 1,364 725 113.46%D. Geller and Son 2,554 3,412 858 33.59%Lasker Jewelers 1,301 2,184 883 68.87%Stambaugh Jewelers 2,464 3,370 906 36.77%Harris Jeweler 1,505 2,480 975 64.78%Amidon Jewelers 2,312 3,316 1,004 43.43%Mincemoyer Jewelry 80 1,210 1,130 1412.50%Miner's North Jewelers 1,338 3,398 2,060 153.96%The Karat Patch 1,843 4,105 2,262 122.73%

Highlights of Campaign

Campaigns

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Storefront

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Storefront

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Up to four Campaigns per Year

Summary

Summary of Social Media ServicesFacebook o Manage “business page” o Post fun comments designed to create interaction with “fans”o Work with your staff to post key information o Manage major “fan growth campaigns” throughout the yearo Utilize Facebook page to grow your email listo Optional: Create Facebook ads Up to four Facebook

Campaigns per YeareNewsletters o Design eNewsletter templateo Manage email databaseo Create twelve monthly eNewsletterso Create up to six special event mail blasts o Utilize eNewsletters to grow your Facebook “fans”

OPTIONALFacebook Store o Design of store front bannero Create presence on facebook pageo Install and establish initial store front productso Maintain store front and provide needed updates

ALL for only$395 per Month with no

commitments

The Premier staff has over 50 years in the jewelry business.

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* Cost determined by product line installed** Database base maintenance $250 per year

NEW FOR 2012o Every other month data analysis report for facebook and email listso Every other month Premier eNewsletter