Power Your Business with OKRs

Harness the Power of OKRs for Your Business

What are OKRs?OKR stands for Objectives and Key Results, a planning and

goal setting technique famously used by Google, Intel, LinkedIn, and other top companies.

OKRs define ambitious goals and the measurable steps you can take towards achieving them.

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Sample OKR Objective: Become the #1 rated iOS Photo Editing App

Key Result 1: Conduct survey to identify 10 most-requested features

Key Result 2: Launch 5 of the most requested features by Dec 30

Key Result 3: Conduct 10 user tests to identify UX issues

Key Result 4: Show 50% improvement in UX satisfaction via customer survey


OKRs are:

1. Ambitious. Your OKRs should make you a

little uneasy. Think big and set

aggressive goals, and be

satisfied if you hit 60 – 70% of

your target.


2. Measurable. Dates, percentages, dollar amounts — every Key Result needs

to have a number attached to it so progress is measurable.

OKRs are:


3. Shared. The entire company should be able to see everyone else’s OKRs, not just managers or executives.

This promotes clearer communication and collaboration between individuals and departments.

OKRs are:


4. Graded. Use your results data to grade each KR on a scale from 0 – 1. (If your KR was to speak at 6 industry events and you spoke at 3, your grade is 0.5.) You can then average your grades for an overall Objective grade.

OKRs are:


While OKRs are set at the company, team, and individual levels, they should all connect to each

other and support overarching goals.


Company Objective: Increase brand recognition and awareness Key Result 1: Increase media engagement by 20% Key Result 2: Launch customer referral program by September 1 Key Result 3: Expand thought leadership by placing articles on 4

industry sites with 30,000+ Alexa

Marketing Team Objective: Increase social media engagement 35% Key Result 1: ID & Establish relationships with 25 Instagram influencers Key Result 2: Respond to new Facebook comments within 3 hours Key Result 3: Increase followers on Facebook and Twitter by 20%

Individual Objective: Increase # of social media connections 25% Key Result 1: Establish presence on two new sites: LinkedIn & Instagram

Key Result 2: Join 5 LinkedIn Groups with at least 2,500 members each & comment on 10 most popular discussions in each group

Key Result 3: Gain 100 Instagram followers by posting 5 photos/week


Step 1: Employees submit OKRs they think their department should prioritize. Team objectives are set collectively.

How does it work?

Step 2: Employees set individual OKRs to reflect company and department goals, then meet with managers to negotiate specifics.

Step 5: Use lessons learned to inform your next OKRs.

Step 3: Hold a mid-quarter check-in to share progress and make any adjustments.

Step 4: At the end of the quarter, grade OKRs and report results.


Why Should You Use OKRs?

Every decision is made with this question in mind: will this get us closer to our main objective, yes or no?


1. OKRs promote discipline and focus.


Since all OKRs are based in numbers, you can quantify just how far you’ve come towards reaching your goals.

2. OKRs allow for clear, measurable progress.


Because OKRs are public company-wide, they promote transparency, clearer communication,

and better teamwork.

3. OKRs promote collaboration


They can see exactly how their individual efforts contribute to high-level company progress.

4. Everyone knows the top priorities.

Tip: Focus on Select Objectives

Don’t have more than 5 Objectives with 4 Key Results each. Otherwise you’ll stretch yourself too thin and won’t make real progress.

Don’t bite off more than you can chew!


OKRs are not for performance evaluations. If you set an aggressive goal and don’t meet it, you aren’t punished, nor are

bonuses given for meeting or exceeding OKRs.

OKRs should encourage your team to be bold. Make it clear to your entire team exactly how OKRs fit into the big picture.


Tip: Avoid Needless Anxiety

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What’s your next step?

You’ll find: ✓ All the nitty-gritty details on OKRs that you’ll need. ✓ Implementation tips from Silicon Valley tech giants. ✓ A step-by-step guide to lead your team through the

OKR process from start to finish.

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