Content marketing OKRs

ROIGoals and Metrics

Content OKRs

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BUILD BRAND AWARENESS

KPIs: Facebook likes, Twitter followers, Youtube views, website visits.

ENGAGE TARGET AUDIENCE

KPIs: social media shares, # visited pages, average session duration, blog comments.

GENERATE LEADS

KPIs: Landing page visits, percentage of conversion, mailing growing rate, # of leads.

CONVERT NEW CUSTOMERS

KPIs: # of opportunities converted in new customers, average ticket and total $ revenue.

DECREASE SALES COST

KPI: CAC

INCREASE RETENTION

KPI: LTV

OKRManagement method of defining and tracking objectives and their outcomes.

They give direction, inspiration and meaning to your team’s daily activities.

OBJECTIVE KEY-RESULT

DREAM Success KPIs

OKR

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QUARTERLY AMBICIOUS SWEET SPOT

OKR

COOL TEMPLATE: http://bit.ly/1DUUOlk

ROI

Source: http://www.business2community.com/content-marketing/content-marketing-worth-investment-0820523

ROI

Source: http://www.business2community.com/content-marketing/content-marketing-worth-investment-0820523

ROI

Source: http://www.business2community.com/content-marketing/content-marketing-worth-investment-0820523

Emília Chagas

emilia.chagas@contentools.com(415) 741-6235

skype: emiliachagas