Online Marketing for Small Businesses

Social Media 101

Three Things To Do With Social Media

Listen To Customers

Communicate With Customers

Engage Customers

Current Online Tools…

Talk To The Customer

Web Sites

Blogs

Email Marketing

Social Media

YOUCUSTOME

R

CUSTOME

R

CUSTOME

R

Content Is King

Why Is Content King

People Want To Be Entertained

People Want to Learn

People Have Specific Needs

Why Content Should Be Your King

Makes You An Authority

Helps You Develop A Following (pre-sale)

Develops Loyal Customers (post-sale)

Search Engines Feed On Relevant Content

How Content Is King - Entertainment

“Entertain” and Reinforce Your Brand

How Content Is King - Learn

5 Keys To Social Media

Conversation

Don’t SELL to Your Customers

Enter Their Discussions

Foster Discussions

Encourage Customer to Customer Discussion

Learn from Customers

Give, Give, Give, Take

Be informative

Be indispensable

Be helpful

Be fun

Be sharing

Giving People Never Need To Take

People Give To Them (Shhh)

My Friend Shashi

Social Media Swami For Network Solutions

Be Authentic

PR Spin Will Fail In Social Media

Lying Will Get You Nowhere

Honesty Builds Big Brownie Points

Measure

Know What Social Media Networks Work Best

Know What Content Is Most Desired

Know What Conversations Are Hottest

What To Communicate?

Request for Ideas

Job Vacancies

News

Customer Stories

Thoughts

Tips

4 Social Media Concepts

Word Of Mouth On Steroids

Everyone Is A Publisher

Don’t Vomit On Your Customers

Just Another Marketing Channel

Social Media Strategy

Talk To Experts

Establish Your Profiles

Listen (Search On Keywords)

Communicate With Customers

TWITTER 101

Create your profile (good photo)

Create Lists

Create Searches On Keywords

Join the conversation

TWITTER USES

Short Posts

Links To Other Sources

“Status Updates”

FACEBOOK 101

Create Your Own Personal Professional Page

Create Your Company’s Page

Use It To Build A Community Of Customers

Encourage THEM To Share And Post

You Share Content (in Context)

Content About Your Biz, Your Customers, etc

FACEBOOK USES

Videos

Photos

Conversations and Discussion

Community

LINKED IN 101

Find Out More About Clients, Companies and Competitors

Get Access To Connections In Your Networks’ Network

Complete Your Profile

Join, Start and Participate in Groups

• Twitter Is for Farming• Facebook is for Farming and

Hunting• LinkedIn Is for Hunting

Social Media Tools

Tools

TweetDeck, Hootsuite

RSS Reader

Klout

Brightcove, Blip.tv, Ustream, Tube Mogule, Viddler,

Bit.ly

TWEETDECK

Google.com/reader

Klout (influence)

Bit.ly – link shortener and tracking