Social media and the N.C. State Fair

•Who we are•Campaign goals•Target audiences

ncstatefair.org

• 988,303 visits in past year

• 4.2 million page views

• Sept & Oct – 50% direct traffic

Deep Fried blog

• 24,410 visits since Aug. 1

• 50,478 page views

• 52% traffic from ncstatefair.org

FacebookFacebook• 1,898 friends• 691 photos

tagged• Still adding about

15 friend requests weekly

• Reached 1,000 friends on Sept. 29

TwitterTwitter

• 520 following

• 396 followers

• 594 updates• 62 DMs

MySpaceMySpace

• 836 friends• 4,162 blog post

views• 7,179 page

views

YouTube YouTube channelchannel

• 24 uploaded videos

• 31,129 total views

• 31 subscribers

•Influence on the fair industry

•Media relations

•Challenges– Internal–Governmental

•Future plans―2009 N.C. State Fair―Departmental social

media

@NCStateFair

www.2008ncstatefair.blogspot.cominfo.ncagr.com/blog

natalie.alford@ncagr.govkarlie.justus@ncagr.gov, @KarlieJjennifer.nixon@ncagr.gov