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BEHAVEINNOVATION LAB
Clean
Arjan Haring15th of September, 2011
Arjan Haring, Applied Researcher
n Lecturer/PhD Studentn Director of the Clean Behave InnovationLabn Founder TEDxHogeschoolUtrechtn Entrepreneur
Great behavior change challenge!New technology needed?
BEHAVE
CleanSafeHealth
How a Rubber Ducky changed behavior
Analogy: Cleaner Safer Behavior
Problem: Theft of loaded Weapons. Criminals with guns!
Solution: Seperate storageof ammunition & guns
Result:Less criminal shootings.
New problem: X number of extra military shooting incidents
Systems perspective on shooting incidents
2005 2006 2007 2008 2009 20100
50
100
150
200
Criminal shooting in-cidentsMilitary shooting in-cidents
Problem Solved…
For security reasons this is not based on real data
?
Theorethical base of Quaky
Source: Prof. Jan Maarten Schraagen
Analtyical(System 2)
Intuition(System 1)
Press
Decide
Monitoring discharge decision
Expectations Procedures
hastiness
fatigue
Feelings Training Culture
Different levels of designing for Behavior Change
Indivual
Group
Systems
Experimentation matters:Clean behave innovation lab
Research Questions
Business Questions
Learning Goals
How does Authorityaffect discharging behavior?
How can we breaka wrong routine andbuild a new one?
More rubber ducks wanted!
Indivual
Group
Systems
Some Clean Behave ducks to think about
Increase the proportion of windows without drafts
Better align heating and air conditioning settings to time of day, season, and presence of people home
Decrease the average amount of standby electricity used by appliances
Decrease the average temperature settings of clothes washers
Decrease the average temperature settings of water heaters
Decrease the weight carried in automobile trunks
Increase air conditioner tune up rates
Increase automobile oil change rates
More ducks…
Increase heating, ventilation/airconditioning filter change rates
Increase the proportion of attics insulated
Increase the proportion of drivers who lessen acceleration and deceleration rates
Increase the proportion of drivers who maintain 55 mph speed
Increase the proportion of drivers who use cruise control
Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.
Increase the proportion of fuel efficient vehicles in use
Increase the proportion of LED televisions in use (relative to plasma screens)
… and more ducks where they came from
Increase the proportion of low-flow showerheads in use
Increase the proportion of low rolling resistance tires in use
Increase the proportion of triple-pane windows in use
Increase the proportion of wash loads dried on the line
Increase tire inflation rates
Increase vehicle tune-up rates
Reduce the number of motor vehicle trips made per day
Reduce the proportion of single passenger motor vehicle trips
Reduce time vehicles spend idlingSource: Dan Goldstein, A fairly mechanical method for policy innovation
Experimentation matters:Join the learning curve now
Research Questions
Business Questions
Learning Goals
How to start
Formulate Business Questions Contact the Clean Behave Lab Start experimenting! Outlearn your competition
[email protected] @arjanharing
