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Sara Batalha, Executive Director at MTW Portugal “Media Savvy - How To Lead, Persuade, And Influence”. Sinopse: How crucial are Media Skills Training for your company? - Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. The only way to build your reputation is by learning the secrets of how the media works and how can you communicate with video. Media Trainer & Director of Media Training World Wide (MTW Portugal), Sara Batalha shares 10 inside secrets for getting the best from the media
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"In media game youalways get judged onyour last presentation.
Whoever you are, or howamazing you are, it's the
last interview thateveryone has seen."
Thierry Henry(FC Barcelona and France)
Media Savvy
How To How To Lead, Lead,
Persuade, Persuade, And And
InfluenceInfluence
1.1.
Know your Know your strengths strengths
2. Clarify your 2. Clarify your communication communication objectives objectives
...if youwant to
lead!
3. Define your target audience 3. Define your target audience
4. Identify the 4. Identify the best channels best channels of of communications communications
5. What is your key message?
6. Build your case and
PERSUADE
7. What is the hook?
8. Develop long-term
relationshipswith the media
9. Use the 3 golden rules
10. Seek Professional
Help and learn how to
INFLUENCE
sarabatalhablogspot.comtwitter.com/sarabatalha
www.facebook.comwww.thestartracker.com
www.linkedin.com/in/sarabatalha
www.mtwportugal.com
