"In media game youalways get judged onyour last presentation.

Whoever you are, or howamazing you are, it's the

last interview thateveryone has seen."

Thierry Henry(FC Barcelona and France)

Media Savvy

How To How To Lead, Lead,

Persuade, Persuade, And And

InfluenceInfluence

1.1.

Know your Know your strengths strengths

2. Clarify your 2. Clarify your communication communication objectives objectives

...if youwant to

lead!

3. Define your target audience 3. Define your target audience

4. Identify the 4. Identify the best channels best channels of of communications communications

5. What is your key message?

6. Build your case and

PERSUADE

7. What is the hook?

8. Develop long-term

relationshipswith the media

9. Use the 3 golden rules

10. Seek Professional

Help and learn how to

INFLUENCE

sarabatalhablogspot.comtwitter.com/sarabatalha

www.facebook.comwww.thestartracker.com

www.linkedin.com/in/sarabatalha

www.mtwportugal.com