V REGIONAL LISBON DEBATE10th may 2010

“Corporate Social Responsibility: a multistakeholders’ approach to Sustainability in times of turmoil”

SPONSOR: CTT

Members

Founded 8th November 2006 in Brussels

by 80 in-house Communication Directors

Presently 1.390 members / 26 portuguese and

growing

38 nationalities

A broad range of represented topics/industries

65 Regional Debates / 5 Lisbon

1.200 participants / 149 portuguese

Best Case presentations

Discussions

Networking

Regional Debates

European CommunicationSummit

July, 1nd – 2nd 2010, Brussels

The Square Brussels

400 communication professionals from all over Europe

55 high-ranking speakers on 25 keynotes, best cases and panels

EVALUATION

V Regional EACD Lisbon Debate“Corporate Social Responsibility: a multistakeholders’

approach to Sustainability in times of turmoil”

Promotion of Event

- 12th April- Send of Press release - Sending of invitation to Communication Contacts through my Linkedin

network (198 contacts)- Post of Event in Facebook, Linkedin and The Star Tracker- Post of Event information in Facebook (+700 contacts), Linkedin (+500

contacts), Plaxo (+350 contacts), Twitter, The Star Tracker (+1.700 contacts), RS 100 Fronteiras, Clube Ibérico

- 6-7th May- Send of invitation to Media attendance: LUSA Press Agency, Business media

(Diário Económico, Jornal de Negócios, Exame, Vida Económica), Internet (Diário Digital, Portugal Diário, Agência Financeira, VER), TV (RTP, SIC, TVI, Economico TV), Radio (TSF), general newspapers (Sol, Expresso, Visão, Sábado), Human Resources magazines (Humanet, RH Magazine), Communication magazines (Meios & Publicidade, Briefing, Marketer): None attended

- Management of interviews with Yannis Freris: Diário Económico, Jornal de Negócios and Briefing: NONE showd interest

- Reminder Post on Social Media: Facebook, Linkedin, Plaxo, Twitter, The Star Tracker, RS 100 Fronteiras, Clube Ibérico

Registrations / Attendance

- 42 Inhouse Communication Professionals registered- 2 PR Agency Professionals registered- Total: 44 registrations

- Attendance- 19 communication professionals + 5 Speakers and attendees

(Luis Andrade, Lara Tropa, Luis Paulo, Yannis Freris, Rui Martins)- Total: 24 professionals

- After a short welcoming and information regarding EACD – members, activities and initiatives -, preview of EACD Video instead of powerpoint presentation

Program

1. Overall impression

Very Poor 1

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3

4

5

Very Relevant 6

Overall Impression

Relevance of Lisbon Debates

2. Relevance of Debates

Very Poor 1

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3

4

5

Very Relevant 6

Rate Case Studies: Luis Paulo, CTT

Case study Luis Paulo CTT

Very Poor 1

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3

4

5

Very Relevant 6

Rate Case Studies: Lara Campos Tropa, IBM Portugal

Case study Lara Campos IBM

Very Poor 1

2

3

4

5

Very Relevant 6

Rate Case Studies: Yannis Freris, Gefyra

Case study Yannis Freris

Very Poor 1

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3

4

5

Very Relevant 6

Opportunities for networking

4. Networking

Very Poor 1

2

3

4

5

Very Relevant 6

Overall organisation

5. Overall organisation

Very Poor 1

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3

4

5

Very Relevant 6

Recommend Regional Debates to colleagues

6 Recommend to colleagues

Yes

No

Qualitative feedback

- Additional feedback:• Acess to photos and presentations

- Topics for future Debates:• Communication performance indicators; Reputation

Management; Social media / Social networks and networking (theme of the IV Debate); Internal Communications; Crisis management; Storytelling; Stakeholders engagement; Finantial impact of climate change

– Speakers to be invited• Al Gore

– Other initiatives• More CSR Workshops

– Attendance quite sufficent for networking vs Poor attendance leading to delayed start and ending beyond schedule, therfore little opportunity to networking

Thank you for your attention!

For further information, please visit:

www.eacd-online.eu

Rui MartinsCorporate Communications and Public Affairs Director at Dianova

Portugal & Regional Coordinator for Portugalrui.martins@dianova.pt