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IV Regional Debate EACD Lisbon 2009 Nuno Veiga

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Nuno Veiga, Creative Director at Webdote Digital Communication – Grupo Strat “Social Networks at your feet”. Sinopse: Imelda Marcos, former first lady of the Philippines, had more than 3000 pairs of shoes, and didn´t use them all. The same applies to companies using social networks. There are so many and desirable. But reality is that we only have two feet, so we need to know wich one to choose, knowing that we can always take an extra pair in a bag. Those that are the faces and voices of these conversations that already exist within companies should also be able to listen to their customers and partners. The story of Imelda Marcos tells us something important: We have to choose one, because we cannot use them all. Afterwards, António Moura will speak about the lauch of “Precious Moments” launch of OMOURA through social networks.

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Page 1: IV Regional Debate EACD Lisbon 2009 Nuno Veiga
Page 2: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

THESOCIAL NETWORKSAT YOURFEET

Page 3: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

Imelda

Ferdinando

Page 4: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

3.000 PAIRS}IF SHE CHANGED HER SHOES THREE TIMES A DAY}

NEVER WORE THE SAME PAIR TWICE}WOULD TAKE HER MORE THAN TWO YEARS AND FIVE

MONTHS TO WORK THROUGH HER SHOE SUPPLY

Page 5: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

TOP 15 SOCIAL NETWORKSFACEBOOK.COMMYSPACE.COMTWITTER.COMFLIXSTER.COMLINKEDIN.COMTAGGED.COM

CLASSEMATES.COMMYYEARBOOK.COMLIVEJOURNAL.COM

IMEEM.COMREUNION.COM

NING.COMBLACKPLANET.COM

BEBO.COMHI5.COM

COMPETE.COM

Page 6: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

>>>

WEB 1.0WEB 2.0WEB 3.0

FIND ME!JOIN ME!FOLLOW ME!

Page 7: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

USER 2.0

COMMUNICATES

SHARES

COLABORATES}

Page 8: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

Page 9: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

} PERSONALLY

COMMERCIALLY

PROFESSIONALLY

WAYS TO USE THEM:

Page 10: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

LAUREN LUKE, NOT SO UGLY DUCKLING

PERSONALLY

- 28 YEAR OLD ANONYMOUS- CREATED A CHANNEL ON YOUTUBE- SHOWED THE WORLD HER PASSION - SEEKED THE OPPORTUNITY

Page 11: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

LAUREN LUKE THE MAKE-UP QUEEN

Page 12: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

Page 13: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

- HAS HER OWN BRAND- HOOKED UP WITH SEPHORA- 56 MILLION VIEWS ON YOUTUBE- 280.000 CHANNEL SUBSCRIBERS- FROM ANONYMOUS TO STAR

LAUREN LUKE, NOT SO UGLY DUCKLING

PERSONALLY

Page 14: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

PROMOTION DEPARTMENT OF CITY WARSAW: A MATE FROM THE PAST, 1944 LIVE

PROFESSIONALLY

- STRAIGHT INTO HISTORY- LIVING THE REALITY OF 65 YEARS AGO

Page 15: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

A MATE FROM THE PAST

Page 16: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

PROMOTION DEPARTMENT OF CITY WARSAW: A MATE FROM THE PAST, 1944 LIVE

PROFESSIONALLY

- SPEND TIME WITH USERS FOR 63 DAYS- MAKE PEOPLE TALK ABOUT HISTORY- INGENIOUS IDEA

Page 17: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

}BRAND AWARNESS}USERS ADD VALUE

Page 18: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

} LOWERS PRODUCTIVITY?

OPPORTUNITY OR A PROBLEM?

PROMOTES CREATIVITY?

CORPORATE USE

Page 19: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

}INNOVATION FLOWS}EVERYONE GETS TO SHARE HIS IDEAS,

PERSPECTIVES AND OPINIONS.

Page 20: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

SHARE YOUR "PRECIOUS MOMENTS" WITH US IN FACEBOOK.

COMMERCIALLY

- JEWELLERY BUSINESS NOT SO SOCIAL- THE FEELINGS AND MEMORIES BEHIND EACH JEWEL- PEOPLE TALK ABOUT THE SOUL OF THE BUSINESS

Page 21: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

Page 22: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

Page 23: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

SHARE YOUR "PRECIOUS MOMENTS" WITH US IN FACEBOOK.

COMMERCIALLY

- GET THE KNOW WHAT PEOPLE THINK- FIND A CREATIVE WAY TO CONNECT EVERYONE THAT SHARES A LUXURIOUS DREAM.

Page 24: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

THE POKEN PHENOMENON

THE FUTURE SOCIAL NETWORKING?

Page 25: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

Imelda

Ferdinando

Page 26: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

WE CAN ALWAYS TAKE AN EXTRA PAIR IN A BAG.

Page 27: IV Regional Debate EACD Lisbon 2009 Nuno Veiga

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

FIND ME, JOIN ME, FOLLOW ME

FACEBOOK, TWITTER (VEIGABOY) AND LINKEDIN

[email protected]

Page 28: IV Regional Debate EACD Lisbon 2009 Nuno Veiga