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VII Regional EACD Lisbon Debate
“Communication Evaluation: What’s beyond AVE?”19th May, Lisbon 2011
Sponsored by Galp Energia
Ideas and Aims
The European Association of Communication Directors (EACD) seeks to develop common quality standards within the profession by way of training, events, meetings and networking with colleagues from across the EU
EACD at a Glance- Founded in 06-11-2006 in Brussels- 1.720 members (38 nationalities) from which 34 in Portugal- Broad range of represented topics/industries- 3 publications: Comunication Director Magazine, European
Comunication Monitor, Newsletter + Services Brochures- EACDnet- 9 Working Groups: CSR, Internal, Transport, Education, Healthcare,
Social Media, Evaluation, Financial- Events
- Regional Debates: 57 events (2009-10) / 2.191 participants - Lisbon Debates: 7 events / 238 participants
- European Communication Summit, 30-06 / 01-07, Brussels- European Communication Award
VII Regional EACD Lisbon Debate“Communication Evaluation: what’s beyond AVE?”
REPUTATION QUOCIENTFombrun, 1996
Corporate Personality ScaleDavies et al, 2003
Stakeholder Relationship IndexGrunig, 1999
Organizational Trust IndexS-Zalabak, 2003
VII Regional EACD Lisbon Debate“Communication Evaluation: what’s beyond AVE?”
REPUTATION QUOCIENTFombrun, 1996
Corporate Personality ScaleDavies et al, 2003
Stakeholder Relationship IndexGrunig, 1999
Organizational Trust IndexS-Zalabak, 2003
Perfomance, Leadership, Product / Service, Innovation, Workplace, Citizenship, Governance
Relationship Outcomes Multiple Stakeholders: Control mutuality, Trust, Commitment, Satisfaction
Concern for Employees, Openness and Honesty, Identification, Reliability, Competence, Perceived Effectiveness, Job Satisfaction
Customers and employees: agreeableness, enterprise, competence, chic, ruthlessness, machismo, informality
Evaluation VII Debate
- Registrations: 70- Attendance: 38
- Ratio of attendance: 54%- In-house professionals attendance: 76%
- Overall impression of event: 40% Good and 25% Very Good- Relevance to professional activity: 40% Very Relevant and 40%
Relevant- Case studies vs Speakers:
- Louis Schorlemer: 50% Good and 35% Very Good- Tânia Soares: 25% Good- Philippe Borremans: 40% Good and 40% Very Good- Paula Nobre: 30% Average
Evaluation VII Debate
- Level of networking: 30% Good and 30% Poor- Comments: Less reception/welcome time; Few
opportunitites to network and Q&A once there was no break
- Overall organization: 35% Very good and 20% Good- Comments: Topics on trend and relevant; More interaction
from Speakers with audience; More in depth presentations and dynamism from Speakers; Start later
- Would recommend the Regional Debates: 100% Yes
Evaluation VII Debate
- Topics for future: Internal communications and marketing: how do they relate?; Internal communications; Employee branding Tools/Contents; Intranet Strategies; CSR; Brand and Consumer Communications, Innovation and trends; Effective internal communications
- Speakers suggestions: Jim Yelsala, Andre Rabanea
- Other comments: Christmas social event to mix the group and further networking relationships
Members
Members
Founded 08/11/2006 in Brussels
by 80 in-house Communication Directors
Today: 1700 members from which 34 in Portugal and
growing…
38 nationalities
Broad range of represented topics/industries
Members
Publications
Publications
Communication Director magazine
Publications
European Communication Monitor
Publications
EACD Service BrochuresNext Topics
Planned for 2010:
Copyright across the EU
CSR
EACDnet
Interactive social network for the European Communications community
Connect with each other and in groups
Share knowledge and events
Access personalised editorial content
EACDnet
- Communicate with people working in specific fields of interest
- Get up to date information about any communications issue
- Chat with colleagues from across Europe
- Post your professional experiences and read others'
Regional Activities
Regional Coordinators
Regional Coordinators
August/September 2008:Regional Coordinators introduced, today 33 across Europe
Provide direct access to PR expertise in all European countries
Act as the first point of contact for regional EACD members, represent the EACD in their country
In 2009: 27 events / 856 participants
In 2010: 30 events / 1.335 participants
From which in Portugal 2008-2010: 6 events / 200 participants
Cross-cultural events
Panel Discussions
Best case presentations
Round table discussions
Networking
Regional Debates
Working Groups
9 Working Groups
CSR
(Coordinator:Yannis
Freris, Gefyra S.A)
Evaluation
(Coordinator: Louis de
Schorlemer, Gallup
Organisation Europe)
European Institution (Coordinator: Helmut
Weixler, The Greens in the
European Parliament)
Finance & Insurance
(Coordinator: Miriam
Roemers, European
Association of Public
Banks)
On specific industries/institutions
9 Working Groups
Health
(Coordinator: Josep
Catllà, Sanofi-aventis)
Risk and Crisis
Communications
(Coordinator: Philip
Springuel, European Food
Information Council)
Internal
(Coordinator: Stacey
Minton, Merck Serono)
Internal
(Coordinator: Job van
Harmelen,
TNT N.V.)
9 Working Groups
Transport
(Coordinator: Max Obenaus,
UNIFE – The Association of the
European Rail Industry)
Social Media
(Coordinator: Philippe
Borremans, Van
Marcke Group)
Events
European CommunicationSummit
June, 30th – July 1st 2011, Brussels
The Square
500 communication professionals from all over Europe
60 high-ranking speakers on 25 keynotes, best cases and panels
European CommunicationAward
June 30th 2011, Brussels
Awarded for outstanding European communications
Representatives from communications, the media and politics
EACD Anniversary Reception
November 17th 2011 Working Group
meetings Panel Discussion on an
issue of contemporary communications importance
Drinks reception
International Networks
- African Association of Communication Directors
The EACD has supported the foundation of the AACD
Foundation: February 26th at the Nelson Mandela Foundation in Johannesburg, South Africa
80 Founding members
Thank you for your attention!
For further information, please visit:
www.eacd-online.eu
Regional Coordinator for [email protected]