iSkyTrackerAutomatic satellite TV and Internet access systems

Maxim Shuralev

Goal

easy + fast + stable + low-cost

connection to

single or multiple TV/Internet satellites

in motion or fixed

without specialist works

Alternative approaches

Sell-calls, any ad, transport tuning studios and dealers

Café, restaurants, hotels hot-zones free

(ad sells) or fee access

SIM-card (subscriptions) sells in malls spot-sells and

operators offices

Sells to building developer, Cell-

calls, mail and TV ad

N/ADistribution strategy

Free TV and Subscription fee TV and InternetMostly free accessSubscription feeMostly free (some

fees and taxes) Subscription

fees

TV: $300-$500Internet: $2.5K+N/APrice w/o end-

user equipmnt

Satellite antenna system (standard dish antenna, automatic systems etc.)

No needed

Special equipment

(w/o end user equipment)

Depends on the system (fixed/automatic fixed/

automatic working in motion)

Yes, but in the range of hot-spot zonesYesNo

Inside covered regions with some

limitationsIn motion

TV and/or InternetInternetInternet and voiceTV and/or InternetTVProvided services

WorldwideHot-spot zonesMostly in citiesCoverage

Satellite systemsHot-spot internet (WiFi)

Cellular networks (2G, 3G, LTE)

Cable TV and InternetTerrestrial TV

Today satellite solutions– Standard fixed satellite Internet/TV kits installing by specialists on the

wall or roof of the building • connection to one or limited number of satellites• specialist work needed, not working in motion

– Mobile automatic satellite systems based on precisely moving parabolic dish or flat antennas for cars, trains and marine ships

• single connection to automatically find satellite• not all working in motion• high wind-load• form factor: standard dish antenna or thick box (8”-12”)• price: from $2000 up to $20 000 (different systems/different countries)

Solution

Today Automatic Satellite System Today iSkyTracker prototype

Solution

antenna

iSkyTrackercontrol and system block

+

Wi-Fi and other interfaces

+

SolutioniSkyTracker – automatic satellite communication system:

•Automatic searching of telecommunication satellites and establishing single or multiple connections to the satellites without specialists

•Automatic tracking the connection to the satellites

• when the system is in-motion

• when the satellites are moving in the sky (non-geostationary)

•Slim box form-factor with thickness up to 1 inch and 16-19 inch width/length, which can be easily mounted or embedded

•Low cost (~$500 = 2-5 times cheaper than competitors)

Team core and Advisory boardMaxim Shuralev, PhD, CEO

10 years of experience in research&development and management of antenna systems projects. 2 patents

Arthur Roberts, leading engineer20 years of experience in research&development of radio-electron systems. 11 patents

Maxim Sokolov, PhD, hardware engineer10 years of experience in research&development of microprocessor architectures

Andrey Eltsov, software engineer10 years of experience in software development for telecommunication solutions

Diana Arutunova, marketing and business development5 years of experience by business development and marketing consultant in telecommunications

Alex Kosik, mentor in CEO coachingserial entrepreneur (USA, Russia)

Oleg Kraus, mentor in product placement strategyhead of business development at “Russian Navigation Technologies”

John Baby, mentor in CEO coachingserial entrepreneur (Singapore)

Mikhail Zakharevich, mentor in marketing “Innovation commercialization center” CEO

Team

cor

eA

dvis

ory

boar

d

Tech

nolo

gyB

usin

ess

Project history

«Hardware-based CIL-machine»Microsoft Research grant (Redmond, WA, USA, 2004-2005)

«Low-cost adaptive antenna for Wi-Fi solutions in rural regions»project at Intel Berkeley, CA, USA, 2005-2011

«iSkyTracker» is a resident of Skolkovo (Russian Silicon Valley)(Space and telecommunications cluster) since June, 19 2012

Project publications

Fundamental results of the project were published in different science magazines and conferences

Intel and the University confirmed their absence of any claims for the results of the project.

Maxim Shuralevs PhD is based on project results

Market niches

Urban users Sub-urban users Rural regions users

Cars, motor-homes Travel autobuses

Airplanes Non-geostationary satellitesYachts and ocean travel liners

Trains

Go to market strategyThe first steps to the market:

1. Vehicle and marine ships dealers • An additional option for cars/yachts• Negotiations with Daimler and Audi dealers are in progress

2. Tuning studios • One of the tuning options• Brabus (Mercedes) , Hartge (BMW) and other large and small – planned for

contact

3. Satellite TV and Internet operators• New niches subscribers• Expanded geographical request• Better channels utilizing• Negotiations are planned to the end of the next year.

4. Sales via Internet site www.iSkyTracker.com

iSkyTracker for vehicles

iSkyTrac

ker

control and systemblock

antenna Wi-Fi

+ +

iSkyTracker

Market size• Satellite communications market revenue have grown more than 2.7

times over the past 10 years and reached $168 billion * – Ground support equipment >30% – Satellite services >60%

• There are 120 millions registered satellite TV services subscribers in the world **

• iSkyTracker accumulated market size *** is about 2-3.5 billions $:– Automobiles and autobuses systems ~1-2 billions $– Marine systems ~1-1.5 billions $

• Planned market share in 3 years after sales start is upto 15% ($300M-$500M) or more than 200 thousand iSkyTrackers per year .

* Alan Furnye-Sikr, Tendency of space business – Russia and Europe. http://community.sk.ru/opus/space/f/81/t/2167.aspx** J’son & Partners Consulting “World satellite TV market" http://www.content-review.com/articles/14818/*** http://www.bit-konkurs.ru/Prosmotr_zajavki/361e3c24-4e88-457f-98a9-27bcfa01b981

iSkyTrackerConnect

WhereverWheneverWhatever

iSkyTrackerConnect

WWW

you want!Maxim Shuralev

maxim.shuralev@gmail.comwww.iSkyTracker.com