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Big Leap runs a series of Lunch & Learns, inviting local business people to come along and find our about various aspects of marketing, including social, web, branding, lead generation, creating content, and PR. These slides are from our 'Quick Introduction to Social Marketing'.
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Social MarketingLunch & Learn Workshop
Lots of potential customers
40 million users:
1. Facebook (33m/750m) – Accessible
2. Twitter (34m/250m) – Older 35-40
3. Linkedin (11m/110m) – Male
4. Pinterest (10m/ 85.5m) – Affluent
5. Google+ (500m) – Presence
6. Instagram – Growing
Global stats from eBizMBA July 2013 (live tracking)
Shed load of tools!
Touchpoints
Golden Rules
• Be honest & consistent
• Share
• Listen
• Inspire
• Learn
Before you get started…
Where to start
I have video…
• Upload to YouTube
• Post on Facebook
• Signpost from Twitter
• Blog about making video
• Stills on Instagram/Flickr
• Preso of stills on Slideshare
• Brag about it on LinkedIn
Marketing’s Big Secret
Read & listen(before you share)
• Blog:content
• Linkedin:credentials
• Twitter:signposting
If you had an hour…
3 – 6 months, for an hour a week:
More website traffic
Improved SEO
Useful customer feedback
Interest from partners & prospects
‘Free’insight
Improved staff engagement
What could it do for you?
Can I show you how easy it is?
• Thank (Twitter)
• Recommend (LinkedIn)
• Video testimonial (post on YouTube)
• Slideshare (share presentation)
• Blog… (I’ll send you the link)
Let’s play