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How a virtual cow changed my life
Hélène MICHEL - Serious Games - 2015
Hélène MICHEL - Serious Games - 2015
Serious Games Strategies in Higher Ed
Hélène MICHEL - Serious Games - 2015
Evaluating the performance of a training process
Kirkpatrick & Kirkpatrick (2006); Philips (2002)
Reaction
Results
ROI
Doing
Learning
Knowing – Doing Gap
Serious games allow us to…
Be responsible B
Understand complexity
Be involved
Train
Recruit
Given this context,
what is the b-schools’ game plan ?
Level 1: Recycling
#Ex1 : Create Business Ideas using a Rubik’s Cube
Hélène MICHEL - Serious Games - 2015
#Ex2 : L’Oreal game to train hairdressers
Estimated performance of the «Recycling » strategy
Doing
Reaction
Results
ROI
Learning
Great! But…
« I didn’t expect
to become an hairdresser… »
Level 2: Ready-to-wear
Daesign – Chambery Business School
Doing
Reaction
Results
ROI
Learning
Estimated performance of the « Ready-to-wear » strategy
« What am I paid for?
Providing license codes? »
Level 3: Home-made
A new form of intellectual contribution ?
?
Doing
Reaction
Results
ROI
Learning
Estimated performance of the « Home-made » strategy
« It was stimulating and fun.
But I am not going to do this again!
It’s not my job! »
Level 4: Haute-Couture
How do you get funding for this?
Developing a « funded » project
Waiting for donations from generous alumni
Harassing the Board for an investment
The forgotten « WP5 »
Work Package 5: Valorization
Examples of tasks:
T1: Organizing a conference
T2: Creating new training programs
T3: Developing a serious game
Hélène MICHEL - Serious Games - 2015
Smartifacts
Hélène MICHEL - Serious Games - 2015
Doing
Reaction
Results
ROI
Learning
Estimated performance of the « Haute-Couture » strategy
« Are we becoming editors?
Who is going to answer to the hotline?
Who will send the licence codes? »
Level 5: Co-design & co-branding
B-schools: from customers to partners
B-schools
1. Content
2. Visibility on the higher education market
3. Academic legitimacy
SG Editors
1. Game Design
2. Innovative pedagogy
3. Distribution capabilities
Doing
Reaction
Results
ROI
Learning
Estimated performance of the « Co-branding » strategy
The « serious » cycle
Recycling
Ready-to-wear
Home-made
Haute-couture
Co-branding
Select your strategy
Is the topic of SG in your b-school’s strategy ?
Yes No
Is there a market ?
No Yes
External Internal only Co-branding with an editor
Haute-couture
Find another topic
Do you have the financial resources ?
Home-made
No Yes
« What if the Innovation was out there? »
Eiben, Christopher; Siegel, Justin; Bale, Jacob; Cooper, Seth;
Khatib, Firas; Shen, Betty; Players, Foldit; Stoddard,
Barry; Popovic, Zoran; Baker, David (2012). « Increased Diels-Alderase activity through backbone remodeling guided by Foldit
players ». Nature Biotechnology 30 (2): 190–192.
Retrieved February 22, 2012.
Doing
Reaction
Results
ROI
Learning
Estimated performance of the « Learning » Process
Innovation
How to develop an Innovation Strategy with Games?
Co-design & Crowdfunding
with Students and Companies
Hélène MICHEL - Serious Games - 2015
#1 Developing our Serious Games Portfolio
Hélène MICHEL - Serious Games - 2015
#2 Deploying Games in Innovation Spots
#3 Presenting games as a differenciation tool in innovation
Hélène MICHEL - Serious Games - 2015
#5 Developping a Method to design Games for Innovation
#6 Creating a Playground
Hélène MICHEL - Serious Games - 2015
#7 Offering a mobile experience
Hélène MICHEL - Serious Games - 2015
#8 Training Game Masters
Hélène MICHEL - Serious Games - 2015
