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3-13-1 Culture Around the World3-23-2 Culture and Social Organizations3-33-3 Communication Across Cultures3-43-4 Values Around the World
InternationalBusinessChapter3
Cultural Influences on Global Business[P.57-83]
Describe influences of culture on global business activities.
Explain the role of subcultures.
InternationalBusinessChapter3-1
InternationalBusiness
A culture is a system of learned, shared, unifying, and
interrelated beliefs, values, and
assumptions.
Chapter3-1
InternationalBusinessChapter2-1The Subcultures within a society
•Influences of cultures and subcultures
•Subculture of U.S. business
•Variations in business subcultures worldwide
InternationalBusinessChapter3-1
(Arepa)
InternationalBusinessChapter3-1
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InternationalBusinessChapter3-2Culture and Social Organizations
•Describe how family relationships can affect culture.
•Explain the role of societal influences on culture.
InternationalBusinessChapter3-2Society’s Institutions
•Education•Gender roles•Mobility•Class system
InternationalBusinessChapter3-3Communication Across Cultures
Understand the importance of knowing another language for global business success.
Compare direct and indirect communication.
Describe the influence of nonverbal communication.
InternationalBusinessChapter3-3Learning a Second Language
Consider learning language of dominant trading partners.
Learning a country’s language helps you understand the culture.
InternationalBusinessChapter3-3Direct and Indirect Communication
Contexting refers to how direct or indirect communication is.
A low-context culture is one that communicates very directly.
A high-context culture is one that communicates indirectly.
InternationalBusinessChapter3-3Direct and Indirect Communication
High-context culture Low-context culture
Less words more gesture
Value of single word is not as important as how it is said
Few words can communicate a complex message
high context culture, many things are left unsaid, letting the culture explain
More explicit
The value of the word is not as important as the whole message
lower context culture demands more independence, and expects many relationships, but fewer intimate ones.
InternationalBusinessChapter3-3Nonverbal Communication
Body languageAppearanceEye contactTouchingPersonal spaceColorNumbersEmblemsSmells
InternationalBusinessChapter3-4Values Around the World
Identify and explain five major types of values that vary from culture to culture.
Describe the two major reactions to cultural differences.
InternationalBusinessChapter3-4Values Vary Among Cultures
Individualism and collectivismTechnologyLeadership, power, and authorityReligionTime
InternationalBusinessChapter3-4Adjusting to Cultural Differences
EthnocentrismReactions to cultural differences
Culture shockReverse culture shock
Culture shock is the difficulty people have adjusting to a new culture that differs markedly from their own.
DEFINE and explain with EXAMPLESIndividualismCollectivism
EthnocentrismCulture Shock
