1.Social Media for Recruitment
@eddiegramm
#AHRITECH

2. Interactive, Hands on, Collaborative
Get curious Ask questions
If you dont ask, I will
Smiles
Expectations
3. Social media agency 4 years old
Team of 16 and growing
Designers, Strong web / facebook development team, Strategists, Planners, Analyists and Account managers.
Who are we?
4. Senior Social Media Consultant
Recruiter Digital Design & Advertising
BDM
Sales
And more
About me
5. Which company are you from?
1 thing that you want to take away from today?
1 Question?
Who Are you?
6. What is Social Media?
Benefits of Social Media for HR / Recruiters
Defining measurable objectives
Monitoring
Social Media Policy
Style guide
Crisis management
Channel Integration
Resourcing
Twitter, facebook, Youtube, LinkedIn
Questions!
What we will cover today!
7. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication About.com
Social media is life online Michelle Digital
Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests ProPR
Its sharing and collaboration via SN tools.
What is Social Media?
8. Biggest cultural shift weve ever lived throughits not social mediaits the internetand its still a baby!
You need to keep up!
9. Almost 40% of Australians are now interacting with companies via social networking sites Source Nielson
State Of Our Nation
10. Number of Australians utilising Social Media is estimated at 9.9 million March 2011.
11. Per Capita
7 hours, 19 min, 13 secs per month
Australians are The Biggest Users Of Social Media
12. 86% of Australians online are looking to fellow users for opinions and information about products, services and brands.
13. More content is created every 48 hours, than what was created from the beginning of time until 2003!
Content
14. Humanise the logo
15. 16. Same rules as before
17. 1 on 1 Immediate connection
18. Social media can shape the way that we make our decisions on a day-to-day basis
Job seekers rubbish radar is so much higher than what it was 5 years ago.
They know whats going on!
19. Tap into conversation thats already happening & have a voice
Build a network of Job seekers
Add value / care!
Change perceptions / sentiment
Give relevant facts
Build the brand / brand values further
Engage on a larger scale
Low cost - bigger bang for buck
Find & attract top talent!!!
Opportunities for HR / Recruiters
20. "Social media may be a huge opportunity for your employees to help build your company's brand, but let's not forget that there also exists a tremendous risk for individual employees to inadvertently damage the company's brand and by defining a set of guidelines you help mitigate that risk. Quote: Mario Sundar, community evangelist at LinkedIn.
Risks
21. Social Media Policy is a legally binding document, communicated to an organisations employees, setting out the way in which employees are to participate on Social Networking Sites and the rules that the Organisation wants to apply.
Social media policy lets employees know what they need to know in order to communicate the company message effectively, and what they should and should not do.
What is a Social Media Policy?
22. The policy should be more about what employees can do and best practices for social media use rather than all the things employees can't or shouldn't do on social media.
23. It is beneficial for employees to have their input into the policy.
To share insight and opinions from the experience they have had working at the company or their department.
Employees are a fantastic resource
24. Two approaches to creating a social media policy.
1) Complete social media policy that addresses all currently available social mediums.
2) Write polices as you need them.
25. Get Legal's Involved!
26. State the policy
Follow with a bulleted breakout of the key points.
Let employees know there has been a change to the employee agreement that each employee signed when they were hired.
E-mail sent to all employees including a copy of the new policy or a link to where they can reference the policy.
Make the policy visual via video/Youtube
Host on website Facebook page in app?
Have a social media module for every employee- Frequently
Webinars?
Implementation
27. Policy
Dept of Justice Policy - http://www.youtube.com/watch?v=8iQLkt5CG8I
28. Create social media steering group
Foresee what could go wrong
Have strategies in place to address a crisis
Tackle head on most of times be authentic
Who? On what platform? In what timeframe? E.g. Dominos Pizza incident
Use monitoring tools for Crisis Management
Crisis Management
29. Workers fired for Domino's prank video
30. Dominos CEO video
31. 32. Your Social Media program - Half Hearted Approach doesnt cut it!
33. Social Media Strategy
34. Goals e.g. connect with top talent, increase database, increase brand awareness
Measurable objectives e.g. 20 new candidates per week
Identify metrics e.g. no. of twitter followers
Look at current strategies possible integration
Measure success e.g. conversion rates
ROE and ROI (if necessary) e.g. number of conversations or Klout Score
Small wins using social media VS full social media program
Strategy
35. Objectives- SMART.
Specific = we want to increase candidates of X through X platform
Measurable = we want to increase candidates by 20% or X units
Achievable = we want to improve on last time by a x amount
Realistic = we have set aside X resources which should mean X success
Timely = we have allowed X time to meet these objectives which is feasible
Be clear what success looks like
36. Listen monitor / measure
Strategy
Policy, Style Guide, Crisis Management
Resourcing
Platform set up profile management
Integration / Campaigns
Monitoring / Reporting
Social Media Excellence
37. Elements
38. Integrate Marketing / Communications /Recruitment activations
Ensure all social media platforms are talking to each other in some manner.
Website
Mobile devices
TVCs / Radio / Print
Integration
39. What is it?
Listening, defining the social landscape find out where relevant conversation is happening eg. Twitter/forums
Why listen?
Gain understanding of conversation, sentiment& platforms.
To assist in writing a social media strategy/policy
Connect with your industry different platforms for different industries
Monitoring
40. Platforms
41. Snap Shot Report
42. SocialMention.com
Search.Twitter.com
Research.ly
Klout.com
Google alerts
Twellow
Bit.ly
Free Monitoring Tools
43. Active Candidates
Passive Candidates
Permanent
Freelance / Contract
Identify Categories
44. Define valuable / shareable content & relevance e.g. job postings on twitter
Define platforms to be used
Consistency Style Guide
Encourage colleagues to identify opportunities
Find & follow Influencers
Engagement Strategy
45. Use Radian 6 or other monitoring platform
Klout, twitter.com/search etc
Outline an outreach list
Find, follow & engage these people
Continue to build your network
Identify influencers & build your network
46. Analyse Adapt Improve
47. Twitter
Facebook
LinkedIn
YouTube
Tweetdeck / Hootsuite
Bitly.com
Platforms & tools
48. @ - what does an @ mean? when would you @ message?
What does an RT mean? How can we use RT
DM when would you use a DM?
Lists Creating great lists?
Favourite when would you favourite a post?
Hashtags & #FF follow Friday
Twitter What? How?
49. Twitter Example
50. Twitter Example - Optus
51. Followers / Following
Number of retweets
Number of mentions
Number of favourites
URL Click thoughs
Referral of traffic to Facebook page / Website
Amount of Jobs placed
Twitter Metrics
52. A recruitment tool??
How can we use it?
Provides insight into company culture
A forum for discussions
Work for us Tab
Highly measurable via Facebook insights
Facebook
53. Facebook Example Deloitte iPhone app
54. 55. Highly targeted
PPC model can pre-define spend
Can be used as a job ad
Can bring awareness to Facebook page
Measurable results via Facebook insights
Facebook Ads
56. Facebook Ads
57. Page Likes
Comments
Engagement
In app usage
Demographic
Placements via Work For Us
Facebook Metrics
58. A Professional Network as opposed to a social network
Can post jobs
Great search functionality
Easy to source the best talent but difficult to engage
Limited connectivity
Need to upgrade to send Inmail
Using the groups functionality
LinkedIn
59. Number of Connections
Number of Groups joined
Comments in discussions
Not a lot of easily accessible metrics
LinkedIn Metrics
60. Number of Connections
Number of Groups joined
Comments in discussions
Not a lot of easily accessible metrics
LinkedIn Metrics
61. Advertised through EDMs & Website
Fish where the fish are
Gain an insight into skills, personality & passion
Less candidates to filter through
YouTube St George Dragons
62. Wendall Promotes - http://www.youtube.com/watch?feature=player_embedded&v=s4pUhWbMQRA
Dragon 1 - http://www.youtube.com/watch?feature=player_embedded&v=1990WWMPlBI
Dragon 2 - http://www.youtube.com/watch?feature=player_embedded&v=cYUiEd_IRsQ
Dragon 3 - http://www.youtube.com/watch?feature=player_embedded&v=u3qh207etVo
63. contact usthinktankmedia.com.au03 90231487(03) 90231487