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Why and how of social media recruitment
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Social Media Recruitment
Understanding Basic Tools and Tactics
Social Media Recruitment: Build, Target, ROI
Jesse Fernandez
August 17, 2011
1. How to Build a Social Media Presence
Utilize Your Database
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
LinkedIn Facebook Twitter
Know The Networks to Focus Your Time
Most used online
networks by HR pros
and Recruiters
Know Your Goals
UPS 2009 Social Media Strategy for Recruitment:•Build UPSjobs community on Facebook & Twitter
•Engage/Inform paid employees & non-employees on a deeper and more personal level about working at UPS
•Measure influence, engagement, and applicant flow from UPS.jobs social graph to determine ROI
2. How to Target Your Industries Best Talent
Know Where to Look
65% of fortune 500 companies have a Twitter
account
The average LinkedIn user is
a college educated 43
year old earning 107k a year
There are 65 million business
people on LinkedIn
75% of LinkedIn members are managers of
their company
Use Profile Information to Build Relationships
Make Quality Calls, Not Cold Calls
Don’t Rely on Job Boards
Sure, that sounds great, but what’s my ROI?
In 2009 UPS invested 15,000$ in social media
recruitment, developing their UPS.jobs Twitter page
and the UPSjobsFacebook site.
•A minimum ROI of 530%
on its 2009 Social Media
Investment
•UPS exceeded its ‘09
community building goals
by 130% on Twitter &
180% on Facebook
•UPSjobs.mobi mobile
site drove 300+
applications and 4 hires
within its first month
Recap: Social Media Recruitment:
•Builds our networks and relationships
•Allow us to target the best talent
•Has a ROI that is measurable and works
Thank You
Jesse Fernandez
August 17, 2011