Social Media for Recruitment Companies

© 2011 Forrester Research, Inc. Reproduction Prohibited1

Social Media for Recruitment Companies

By

Colm HannoneSocialMedia

To Future Elite Leaders

www.eliteleaders.co.uk

London July 25th 2012

http://www.esocialmedia.co.uk/

http://www.eliteleaders.co.uk/


eSocialMedia is an enterprise social media consultancy based in London

We help B2B companies achieve real business value from having online interactions with clients and talent

eSocialMedia


Business decision makers are time poor with over

50 hours of backlogged work on their desk.

Cold calls are ignored by 73% of decision makers

and emails are becoming less and less effective.

Two out of three decision makers place more trust

in their own research than in information provided

by a salesperson– Market Transformations

Helpdesk

Source?

Helpdesk

Source?


Why Online Social Interaction in B2B?


Today’s Empowered Buyer


Buyer Strategies for Technology Research

Tech buyer’s find 70% of purchasing information on

their own

86% of business technology buyers engage in some

kind of social media activity for business purposes

[Business technology buyers are] adjusting their

social behaviours in their quest to find

engagements that provide them with real business

value


The Bar Analogy


Agenda

• Why online social interaction?

• How to structure your process

• What are SMEs doing?

• What are Multinationals doing?

• Questions for me


Why Online Social Interaction in B2B?

• Your target audience is online

• They like to interact with people about things that matter to them

• If you do it well you get more meetings and more business

• Most competitors are not interacting well online, so there is an opportunity


Benefits of Online Social Interaction

• Market intelligence

• Product development

• Sourcing prospects

• Competitor analysis

• Operational efficiency over calls and email

• Build rapport and relationships online

• Build brand and reputation

• Keep in touch with more clients and be front of mind for upsell opportunities

• Engage talent and hire directly

• Customer service savings over call centers

• Faster and cheaper internal and external comms


But More Importantly...

Get More Meetings!


eSocialMedia’s Process for SMEs

This methodology is in five parts:

Listen Target EngageInfrastructurePlan


Plan

• Business Objectives?

• Target Audience?

• Social Interaction Related Objectives?

• Quantifiable Value?

• Who Cares?

• Resources?


Infrastructure


Traffic – Department Blog:Website

8:1


Listen

Other tabs display relevant

videos, conversations

and competitor mentions

RSS News feeds

Google news

summary

Conversations on forums

Conversations on blogs


Target

• The key to social media conversation is CONTENT

• Based on what you have learned from the monitoring define a CONTENT STRATEGY to build a ‘warehouse’ of answers for questions your target audience is asking

• Turn this into a CONTENT SCHEDULE so you can produce a variety of blogs, videos, etc over the coming months

• Define your TAGGING plan so that this content can be found and spread throughout the social space


Engage

Staff should be trained on:

• Starting online conversations

• Online conversational etiquette

• How to seed conversations in various conversational spaces

• How to re-use other interesting content

• Best practice guides for blogging, tweeting, etc

• Using the tools and infrastructure to engage with clients


Does It Work For SMEs?


Does It Work For SMEs?

http://www.youtube.com/watch?v=-adHU0am3I0&feature=relmfu


What Are Multinationals Doing?


Skype


Twitter @ColmHannon

[email protected]

Skype: Colm.Hannon

Contact

mailto:[email protected]