Getting social - or - How the construction sector has adopted social media

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CE Social Media Forum, London – 30 March 2011

© pwcom.co.uk Ltd, 2011

Getting Socialor

“How the construction sector is adopting social media”

Paul Wilkinson(pwcom.co.uk)

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WEB 2.0 AEC 2.0 Q & ATODAY WHO, ME? CONTEXTTOUR GETTING SOCIAL?

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• Who am I?• Pre-web and Web 1.0• Web 2.0

– What is Web 2.0 – a lightning tour– What’s changing? Why does Web 2.0 matter?– Web 2.0 – putting it all together

• Getting social? = what this workshop is all about!


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Who am I?• worked in construction industry since 1987

– in-house: Halcrow, Tarmac, BIW– current/recent clients: 4Projects, BIW,

Constructing Excellence, Earthshine, Slider Studio, tCn, Vertice, Woobius

• author of book on construction collaboration technologies

• Wikipedia (2003), blog (2005),

Twitter (2008)


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Web 2.0 - Definitions:

• the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.

• “People having conversations online”

• “globally distributed, near instant, person to person conversations”

(Sources:Wikipedia; Kaizo; Euan Semple)


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(Source: Role of Social Media in Commercial PropertyRICS 2009 – Remit Consulting)


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• Discussion forums


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• Wikis– open – Wikipedia– organisation –

RIBApedia– Internal

• Fielden Clegg Bradley


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• Podcasts

• Blogs• Individual• Corporate• Media


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• Blogs• “… conversations online”


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• Twitter• Personal• Corporate• Media• Lists, eg:

• trade bodies• media• Architects

• Twibes• Leagues


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• RSS– RSS publishing, from:

• Bloggers• Media• Corporate• Search

– Feed-readers• local or web-based: Google Reader, etc


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• Social networking– from personal

(eg: Facebook) …

– to professional(less Facebook, more LinkedIn) …

– to AEC focused (some in Facebook, LinkedIn,or built on Ning, Elgg, socialGo)


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1581 members 5110 members


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www.tcn.uk.com

www.reorb.com

2854 members

3982 sign-ups


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• Tagging/sharing, eg


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• Sharing:– Presentations– Travel– Reviews– Photos– Video– Q&As– etc


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• Location

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• Location:– Real world (wiki)– Augmented reality– Virtual world


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• Changing PR– Digital news release issued as a webpage, linked

via RSS or a URL• URL disseminated by email, Twitter, SMS, IM

• easily monitored – eg: unique visitors, time on page, downloads

• bespoke pages for different journalists –with different URLs for distribution

– Easily bookmarked– Associated multimedia


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• Changing events

– Hybrid = online + face-2-face

• Real-time sharing

• Real-time feedback

• Multiple locations


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• Changing events

– Virtual events

• virtual stands

• no travel

• interact online


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Changing AEC services, new opportunitiesExamples:


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Changing AEC services, new opportunitiesMore examples:


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… so what’s changed?

Changing

habits!


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Why does Web 2.0 matter?

• 70% UK homesnow havebroadband internet access

• Will top 80% withinthree years


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• biggest driver of UK mobile internet adoption is social media

• 70% of daily mobile internet users use social media

• 31% of UK peopleaccess internet viamobile phone(ie: more than via laptop - 26%)


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• 30m+ UK people profiled on Facebook

• ie: 2m in c. 5mths

• Over 2 out of 3UK internet usershave activeFacebookaccounts


UK users Oct 2010 – Mar 2011

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Why does Web 2.0 matter?• In December 2010, LinkedIn

passed five million UK members• One million members

added in six months• Over one third of UK professionals profiled on

LinkedIn• 25% of FTSE100 companies hire via LinkedIn• 100 million LinkedIn users worldwide• 5% of LinkedIn users account for 49% of UK

LinkedIn activity


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• UK = third most active Twitter population

• c. 4m UK users by January 2010

• 7% of Tweeters account for 79% of UK Twitter traffic


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• In February 2010, 5.5 billion online videos watched in UK

• 2.5bn of those visits made to YouTube (up 17% on 2009)

• Facebook now 4th mostimportant for video (up 205%)


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New construction marketing….

A Web 2.0 revolution!


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Architect HOK• Life at HOK Blog


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Architect HOK• Blog• HOK careers


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Architect HOK• Blog• Facebook• LinkedIn


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Architect HOK• Blog• Facebook• LinkedIn• Flickr


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Architect HOK• Blog• Facebook• LinkedIn• Flickr• YouTube


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Architect HOK• Blog• Facebook• LinkedIn• Flickr• YouTube• Slideshare


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Architect HOK• Blog• Facebook• LinkedIn• Flickr• YouTube• Slideshare• Twitter• etc


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CE Social Media Forum, London – 30 March 2011


Q&AThank you

Contact: Paul WilkinsonWebsite: www.pwcom.co.uk

PR blog: www.pwcom.wordpress.comEmail: [email protected]

Tel: +44 (0)20 8858 1104mob: 07788 445920Twitter: @EEPaul

http://www.google.com/profiles/paul.wilkinson19

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Getting social - or - How the construction sector has adopted social media