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1 Chieu Cao, Co-founder @huddlebuy
How we got Social Media going
How Huddlebuy got really SOCIAL
• How Social Media fits in • Making it work • Secret sauce • Tools
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Huddlebuy helps businesses and startups by organising their buying power.
Chieu Cao
Per Larsen
Saurav Chopra
Co-founders Investors are entrepreneurs from top businesses
• Linkedin • Google • Zoopla • LOVEFILM • Betfair • Others…
100+ Deals from leading B2B brands
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• Huddlebuy = B2B Group Deals = Social Media
• It’s part of our brand DNA
• Our product is built to be social
• Lowest acquisition cost = Scalable growth
Where Social Media fits
Designing deals to be social
1.Simple to understand 2.Broad appeal 3.Great value 4.Paid to share 5.Special access to share 6.Social recognition 7.Usability and design focused on sharing
Building social into the product
Variable incentive based on deal
value
Subject line short punchy, and “tweetable”
More incentives to share Huddlebuy
Other areas: Post Purchase page, Trigger emails, etc.
Sharing
Refer, Get £
Videos
Posts
Tweets Tag it
Like it, + it SMS
Understand all user touchpoints
Twitter vs Facebook vs Linkedin
For us Twitter is like SPEED DATING. Built for social searching, sharing. It’s time sensitive, rapid interactions
Facebook is like PROPER DATING. It’s more engaging, focused on fun, browsing. More creative interactions possible.
Linkedin is like a MATCH MAKING event. Full of contacts, experts and potential business partners. Get recognised by influential people.
Key steps to success : 1. Goal Setting NEED: We needed targets that are realistic yet will make an impact to
the business.
RESULT: We researched and checked out the competition
using tools like twittercounter.com
Twitter – 6,200+
Facebook– 2,300+
Key steps to success : 2. Listen
NEED: To understand what people are saying
and how we can contribute.
RESULT: Create a systematic approach to gathering feedback. Get someone to
monitor and use tools such as socialguru.com or sproutsocial.com
Key steps to success : 3. Test & Learn
NEED: We try to understand what approaches and content resonates
RESULT: Create a test and learn program These worked for us – 1. Collect and share articles, lots of them. 2. Connect, be friendly, helpful 3. Share great deals and FREEBIES 4. Give interviews, collect their stories 5. See what’s working elsewhere, adapt &
improve it
Key steps to success : 4. Build it
RESULT: Here’s how we built it. 1. Content collection: Use
odesk.com, find expert researchers.
2. Program it: Use hootsuite.com to pre-program posts and tweets
3. Personal engagement: Hire someone to individually engage and share with the community.
Key steps to success : 5. Engage
RESULT: Here’s how we engaged 1. Support the Huddlebuy brand
and created a personality 2. Follow relevant users.
Research to know who they are.
3. Establish the right frequency of posts and tweets
4. #FF, DM, Polls, Giveaways, Interviews
• Get good at creating keywords, lists – then organise them.
• List of key influencers
• List of all user touchpoints
• Keywords that describes our user interests
• List of top articles
Secret Sauce: Keywords & Lists
• We try to do everything as fast as possible.
• We can make up for mistakes by reacting faster.
• We delight users by responding faster
• We simply don’t have time as a startup
Secret Sauce: Need for Speed
• Really understand what makes your business interesting – then focus and exploit it.
• At Huddlebuy we focus on great customer services and deals. We try to surprise users with freebies.
• People love pleasant surprises and TWEET, POST, SHARE it.
Secret Sauce: Make it Remarkable
Secret Sauce: Understand Tradeoffs
Get better at what we know is working
Spend time exploring new things
• Monitoring:
– Hootsuite.com
– Twittercounter.com
– Sproutsocial.com
• User analysis
– Tweepi.com
– Tweetscan.com
• List creation
– Twellow.com
– Listorious.com
• Facebook bulk ad builder
– Keybrokersocial.com
Tools we use • Human Resources:
– Odesk.com
– Peopleperhour.com
