Gamification 101Session 1

Alireza Ranjbar Shourabi

@ARSHourabi @ALMgames

Owner / Co-founder Art of Light and Motion Animation/Game studio (12 years)

@SpatialWits Co-founder Gamification Designer (Neuroscience startup)

@Faranesh (@KSNA) Gamification/Growth Hacking Designer (e-Learning

platform startup) @Hamsaa

Gamification/Growth Hacking Consultant @IGA : Iran Gamification Association

Career / Job / Hobby / Habit What is your current job or career?

Gamification Designer / Growth Hacker What is your hobby?

Meditation Model-Cars Collection Model-Animals Collection

What are your habits? Waking up early Drinking Water

Career / Job / Hobby / Habit What is your current job or career?

Gamification Designer / Growth Hacker What is your hobby?

Meditation Model-Cars Collection Model-Animals Collection

What are your habits? Waking up early Drinking Water

Career / Job / Hobby / Habit What is your current job or career?

Gamification Designer / Growth Hacker What is your hobby?

Meditation Model-Cars Collection Model-Animals Collection

What are your habits? Waking up early Drinking Water

Games

Play these games : Clash of Clans Boom Beach Candy Crush Saga Plants VS Zombies 1/2 Traffic Rider Monument Valley Life Line

Gamification

The Process of (What is a process?) Game-Thinking and game Mechanics To Engage users and Solve Problems.

Business

What is the number ONE thing we want from our customers?

How can we have that?

Engagement definitions

Connection between a consumer and a product or service.

The period in a romantic couple’s relationship during which they are preparing and planning to spend the rest of their lives together.

The period of time at which we have a great deal of connection with a person, place, thing, or idea.

Engagement

There is no single metric on the Web or in mobile technology that breaks down or sufficiently measures engagement.

Recency Frequency Duration Virality Ratings

Engagement Old / New

Simply put, engagement does not follow

revenue. Instead, behind engagement, revenue

follows.

E score explained

Broccoli Example

Htas2r38 gene (blocks the uptake of iodine to the thyroid)

70% of all humans Takes the average child 12 years to

go from hating broccoli to loving it. Force Convince Airplane game / Stops working after

a while Use sauce / Health issues of sauce Action / Achievement / Reward loop

Gamification Don’ts

Business’ core problem PMF Actual game Poor infrastructure Disastrous customer service

Gamification Divisions

Structural / Content

Exterior Interior Social Good

Customer / Employee

Gamification 101End of Session 1Thank you for Listening!

Alireza Ranjbar Shourabi