Session 11 Infographic 101

Infographic

What is an Infographic?

An infographic - or

information graphic - is a

graphic visual representations

of information, data or

knowledge intended to

present complex information

quickly and clearly.

Infographic formatpicture format

Infographic Format

VIDEO format

13 Reasons Why Our Brains Craves Infographics?













Particularly, Infographics are great for...

viral marketing


thought leadership


public relations

General Dos & Don’ts

Do a proper research

Do focus on substance first

Do think with the general audience’s mind

Do present about the general industry / field that are relevant to general audience

Be clear & coherent

Think visually

Be prepared for it to go viral

Don’t just put meaningless numbers & graphs

Don’t just write about your brand / company

Don’t mash up too many colors & font types

Don’t overload the audience

Don’t forget to cite

Data-to-Ink Ratio

Infographics vs. Visual Asset

The very best [infographics] engender and facilitate an insight by visual means — allow us to grasp some relationship quickly and easily that otherwise would take many pages and illustrations and tables to convey. Insight seems to happen most often when data sets are crossed in the design of the piece — when we can quickly see the effects on something over time, for example, or view how factors like income, race, geography, or diet might affect other data. When that happens, there’s an instant “Aha!”…

“-David Byrne

One would hope that we could educate ourselves to be able to spot the evil infographics that are being used to manipulate us, or that are being used to hide important patterns and information. Ideally, an educated consumer of infographics might develop some sort of infographic bullshit detector that would beep when told how the trickle-down economic effect justifies fracking, for example. It’s not easy, as one can be seduced relatively easily by colors, diagrams and funny writing.

“-David Byrne

To keep in mind...

Info first, graphic later

Your job is not to blow people’s mind. It is to enlighten them.

Think about infographic as storytelling

Education

Session 11 Infographic 101