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www.ufi.co.uk
Games and Gamification
Presented by Ufi – with Daniel Whiston
Please test your sound before we start
Key outcomes
• Which is the most appropriate approach for your project: ‘pure’ games – or gamification elements?
• Select the correct ‘games’ approach for your content and users
• Design/specify a game that has an increased chance of solving your vocational problem
Agenda
• Games vs Gamification
• Online learning games
• VocTech Games
• Case study: CHOMP
• Development & commissioning
• Gamification approaches
• Resources
Games vs Gamification
‘Pure’ games contain elements that are intrinsic to them – like points and high scores – but these can be detached and used in other kinds of interactive experiences, like e-learning modules or webinars.
So you can use ‘game elements’ in learning to achieve some of the benefits of games – like engagement – without necessarily producing a game.
Online learning games
Clarify aspirations: you’re not developing a top-rank commercial game
Define (vocational) learner outcomes and work backwards – what kind of game will work?
Multiple possible game types: (e.g. Zoom quizzes, Apps, interactive films, simulations).
VocTech learning games
• Choose game solution based on vocational outcomes
• Avoid chocolate-coated broccoli
• Form and function should reflect each other (e.g. Office Sim for Management skills)
• Match the game to your learners
• User profiling is vital
• What are their preferences?
• What games might appeal to them?
VocTech learning games
The British Hospitality Association produced a mobile game for 18-24 year olds on cross-contamination and hygiene.
National Numeracy’s Stardash Studios is a mobile game to help 16 to 25 year olds improve their numeracy.
Ufi examples
Applio used games-based learning to enhance professional skills such as communication and problem-solving.
Ufi examples
Wordable from Playlingo is a social English vocab game where players battle to show who knows their vocab best.
Desq produced Signs Of Life. This is a mobile game that trains nurses and carers to spot, communicate and prioritise medical symptom updates in real time.
Ufi examples
Case Study: Chomp
• Vocational training games for dental nurses
• Mini games interacting with mouth environments and charting terminology
• By having fun, users enjoy failing fast and being rewarded for improving their skills
http://www.blueflamedigital.co.uk/serious-games/
Case Study: Chomp• ‘Simon Says’ approach –
learner identifies teeth
• ‘Form and function’ (or ‘learning content and game mechanics’) match well
• Increased level numbers from 4 to 200 to enhance engagement
• Mobile gamers are more motivated by progress than trying to beat their existing scores
Case Study: Chomp
• Where players failed, 94% of the time they came back to beat that level
• 72% felt there was an increase of knowledge and 70% felt an increase in speed [at work-related tasks]
Development & commissioning
• Develop yourself – or use a partner?
• Self-develop options: lots of software tools (e.g. Articulate).
• Lots of potential specialist partners.
• Keep control with a Games Design Document (GDD).
Games Design Document:
• Design Approach
• Similar Games and Inspiration
• Game World
• Camera & Interface
• Gameplay and Mechanics
• Assets
• Rewards and points
• Metrics
• Learning material
Gamification approaches
Detach game elements to engage learners:
• Points and rewards
• Scores and leader boards
• Personalised content
• Decision points with branching consequences
• Example: branching scenarios in e-learning modules
Gamification approaches
• Narratives, stories and characters are also elements that can be detached from games.
• Readable uses Chat Fiction to teach users English.
• It has very strong stories and visuals, a ‘Netflix’ design to its homepage and personalisation features.
RESOURCES: COMMERCIAL ORGANISATIONS
For illustrative purposes only: not endorsed by Ufi
Growth Engineering
RESOURCES: COMMERCIAL ORGANISATIONS
For illustrative purposes only: not endorsed by Ufi
Totem
RESOURCES: COMMERCIAL ORGANISATIONS
For illustrative purposes only: not endorsed by Ufi
Applio
Blue
Flame
RESOURCES: RECRUITMENT & INSIGHTSJamPan (build own team) www.jam-pan.com
For illustrative purposes only: not endorsed by Ufi
www.gamified.uk
Assess whether your project needs ‘pure’ digital games, or alternatively gamification elements
• This is all about users, and your learning content.
• Potentially consider game elements.
Select correct ‘games’ approach for your content and users
• Matching ‘form and function’ or ‘content and gameplay’ is key.
Design/specify a game that successfully addresses vocational problem
• Control design and development with a GDD
Conclusion
Search for Daniel Whiston on LinkedIn