Emakina Academy #13 : Conclusions

Emakina

Emakina Academy #13

CMS for International Accounts

RECOMMENDATIONS & CONCLUSIONS

Steven Volders < EmakinaPhilip Achten < The Reference

Conclusion

I. Definition of CMS: ECM > WCM

II. CMS Tools > Competitive landscape

III. CMS Tools > Evaluations

IV. Our expertise

V. Recommended approach

VI. Conclusion

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Web Content Management

is a subset of Enterprise Content Management.

II. CMS Tools Competitive landscape

I. Positioning of CMS in the market > Gartner

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•The WCMS market has matured and is still expanding

•WCM market commands revenue of approximately $750

million.

•Estimated annual growth rate of 15% between 2007 and

2012 (growing faster than the overall ECM market)

•worldwide expenditure on WCM = ¼ of ECM market in

2007

(it represented just over a fifth in 2004).

Gartner MarketScope for Web Content Management, 15 october 2008


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Key Market trends

•‘From systems to solutions’

• product offerings should be placed in the context of a concrete solution

• Business goals should be well understood before thinking in terms of requirements

•‘From visitors to users’

• Web 2.0 features

• From push to pull

•‘From technical to business’

• Business user has a greater say in selection

• Selection based on technology alone are becoming less common

Gartner MarketScope for Web Content Management, 15 october 2008


8Gartner MarketScope for Web Content Management, 15 october 2008

Key Market trends

•‘From tactical to strategic’

• Higher need for ROI makes WCM solutions being considered as more strategic

• Need for short deployment times increased

• These tactical steps are placed in the context of a longer-term well-thought-out ROADMAP

•‘From in-house to hosted’

• Increase of SAAS

•From proprietary to open source’

• ‘a combination of shifting organizational cultures, functional richness and maturity of

the offerings is raising the profile and attractiveness of this option.’

I. Positioning of ECM in the market > Gartner

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Leaders:IBM, EMC (Documentum), Open Text, Oracle, Microsoft

Visionaries:Interwoven[Vignette]

Source: Gartner ECM Magic Quadrant, 2008


10Source: Gartner ECM Magic Quadrant, 2008

The six ECM components that Gartner reviewed were:

•Document management

check-in/checkout control, version control, security and library services for business docs

•Web Content Management ability to remove webmaster bottleneck,

managing

dynamic content and content authoring, general ease of use •Records management - ability to comply with legal or regulatory purposes, long-term

archiving and automation of retention and compliance policies such as admissibility

•Document capture and document imaging for capturing and managing paper documents

entire scanning process from paper to electronic format

•Document-centric collaboration for document sharing and supporting project teams

including permissions

•Workflow for supporting business processes and routing content, assigning work tasks

and states, and creating audit trails of who did what, why, when and how


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Source: Gartner ECM Magic Quadrant, 2004

Fastest ECM movers

(2004 – now):

Microsoft & Oracle

Evolved from Niche Players to leaders in ECM!

Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008


12Source: Gartner ECM Magic Quadrant, 2008

I. Positioning of CMS on the market > Forrester

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Forrester Wave –


for external sites, Q3 2007

WCM Leaders:SDL TridionInterwovenFatwire Since Microsoft

did significant progress with launch of MOSS 2007

22 jan 2009 : Interwoven taken over by Autonomy => full ECM Suite

I. Positioning of CMS on the market > Forrester

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Forrester Wave –


for external sites, Q2 2005

III. CMS Overview

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Upper-Tier

Mid-Market

Entry-level

ECM (including WCM)

EMC (Documentum) / OpenText

(RedDot)/ Interwoven (TeamSite) /

Vignette / Oracle ECM / IBM (Lotus

WCM) / CoreMedia / …

Microsoft MOSS 2007 (WCMS)

Alfresco

Nuxeo

WCM (Pure Player)

SDL Tridion / Fatwire / CoreMedia /

Day / Mediasurface Morello /

Percussion

Ektron / SiteCore / eMagic

Drupal / OpenCms / Joomla!

eZ Publish / SilverStripe / Plone /

Umbraco

Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluations

III. CMS Tools Evaluation > Drupal

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Drupal

Strengths Weaknesses

•Open source

•Combines social interaction

and

web publishing on one

platform

•Modular approach through a

wide

range of extensions

•Rich feature set

•“Web 2.0”-oriented with

typical

features like poll, comments,

RSS,

blogs, RSS, personalization..

•Very active developer

community

•Limited versioning

possibilities

•No extended workflow

possibilities

out of the box

•LDAP integration

•Does not support Oracle or

other

commercial databases


III. CMS Tools Evaluation > Drupal

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Drupal

EMAKINA References

KnaufInsulation (http://www.knaufinsulation.com/) Knauf Insulation country websites (http://www.knaufinsulation.es/ 20+ websites)Ecose Technology (http://www.ecose-technology.com)Transmission (Belgacom) (http://www.lemondeavectoi.org) Teleroute TransportPlaza (http://www.transportplaza.eu)PIAS (http://www.pias.com/) IBBT (http://www.ibbt.be) Synatom (http://www.synatom.com)Benecol (http://www.benecol.be)Panasonic (http://www.ilovelumix.fr) Abbott (http://www.le-psoriasis.be)

http://www.knaufinsulation.com/

http://www.knaufinsulation.es/

http://www.ecose-technology.com/

http://www.lemondeavectoi.org/

http://www.transportplaza.eu/

http://www.pias.com/

http://www.ibbt.be/

http://www.synatom.com/nl/news

http://www.benecol.be/

http://www.ilovelumix.fr/

http://www.le-psoriasis.be/

III. CMS Tools Evaluation > OpenCms

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OpenCms


•Open source

•Java and XML based

•Mature platform. Refactured

several times to be in line

with

technology changes.

•Strong repository services

•Feature-rich browser

interface

•Very tight Lucene Search

Integration

•Open API

•Clustering requires additional

commercial modules

•Very limited workflow

possibilities

out of the box

•No real reporting services

•This is more a developer

platform

than an out-of-the-box

solution


III. CMS Tools Evaluation > OpenCms

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OpenCms

EMAKINA References

•Securex http://www.securex.be

•Talent Pl@net http://www.talent-planet.com

•AVL Woningbouw http://www.avlwoningbouw.be

•Ruimtelijk Structuurplan Vlaanderen Under

construction

•Santander http://www.santander.be

•Marlux Klaps www.marluxklaps.com

•Stad Oudenaarde www.oudenaarde.be

•Caterpillar – CAT TV Video website http://mycattv.com/


http://www.securex.be/

http://www.talent-planet.com/

http://www.avlwoningbouw.be/

http://www.santander.be/

http://www.marluxklaps.com/

http://www.oudenaarde.be/

http://mycattv.com/

III. CMS Tools Evaluation > eMagic

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eMagic


•User-friendly interface

•Runs on Ms .Net 3.5

framework

•Low cost high features set

•.Net native with APIs for extra

developments

•Multi-lingual editing

•Re-use of content

•Flexibility in content

management

structure and presentation

•Very limited community

features

•Limited worldwide adoption

•Limited workflow possibilities

•Less user-friendly if big

amounts

of users or content pages

need to

be managed.


III. CMS Tools Evaluation > eMagic

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eMagic

EMAKINA References

•AGC Flatglass Europe http://www.agc-flatglass.eu/

•BASE http://www.base.be

•Boek http://www.boek.be

•CASSIS www.cassis.be / www.paprika.eu / …

•Club SEAT http://www.club-seat.be/

•EVS http://www.evs-global.com/

•FederAuto http://www.federauto.be/

•FORTIS Merchant Private Banking

•Teleroute www.teleroute.com


http://www.agc-flatglass.eu/

http://www.base.be/

http://www.boek.be/

http://www.cassis.be/

http://www.paprika.eu/

http://www.club-seat.be/

http://www.evs-global.com/

http://www.federauto.be/

http://www.teleroute.com/

http://www.teleroute.com/

III. CMS Tools Evaluation > ektron

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ektronCMS400.Net


•User-friendly interface

•Rich feature set out of the

box and

still platform-like solution

•Broad assortment of

“community

site” controls and features

•Broad reseller channel

worldwide

•Good first line product

support

•Growing developer

community

•The company aggressively

pushes

Social Web concept

•Content sharing

•Performance and scalability

•Deployment of additional

applications is cumbersome

•Setup, configuration and

templating tend to be

cumbersome

•Weak LDAP support

(compared to

very good Active Directory

integr.)

•Natively generates unfriendly

url’s


III. CMS Tools Evaluation > ektron

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ektronCMS400.Net

EMAKINA References

•Astrid http://www.astrid.be/

•Ackermans & van Haaren http://www.avh.be

•AZ Sint-Jan http://www.azbrugge.be

•TriFinance http://www.trifinance.be/

•Federale Verzekering http://www.federale.be/

•Fidea http://www.fidea.be

•BIVV/IBSR www.ikbenvoor.be / www.jesuispour.be

•BergHoff Worldwide www.berghoffworldwide.com

•European Savings Banks Group www.savings-banks.com

•Malysse-Sterima www.malysse-sterima.com

•ESF -Agentschap www.esf-agentschap.be

http://www.astrid.be/

http://www.avh.be/

http://www.azbrugge.be/

http://www.trifinance.be/

III. CMS Tools Evaluation > SiteCore

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SiteCore.Net CMS


•State-of-the-art CMS

•Strong localization features

for

multi-sites deployment,

•Feature rich

•Solid application &

integration

platform

•Higly extensible and

componentized

•well-suited for highly

structured content

•More developer platform than

out

of-the-box solution

•with tendancy towards longer

Implementation times

•Workflow is more developer

friendly than user-friendly


III. CMS Tools Evaluation > SiteCore

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SiteCore.Net CMS

EMAKINA References

•European Society of Anaesthesiology

http://www.euroanesthesia.org/

•Thomas Cook Airlines http://www.thomascookairlines.com

•Thomas Cook www.thomascook.be

•Fluxys http://www.fluxys.net

•Betafencehttp://www.betafence.com/

•Capsugel Customer portal

•Joris Ide www.joriside.be

•Bekaert www.bekaert.com

III. CMS Tools Evaluation > MOSS 2007

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MOSS 2007


•Takes advantage of core

Windows

Sharepoint Services and rich

API

•Re-engineering in .Net

framework

makes the product much

more

developer friendly and

extensible

•Very strong focus on

collaboration

and document management

facilities

•Can serve as Web CMS and

Portal of the same platform

•Still feels and behaves like a

document management and

collaboration system

•Rich navigation might require

custom coding

•Comparatively poor support

for

globalization, content reuse,

taxonomies and multi-site

management

•Natively generates non-

standard

HTML and voluminous

Javascript

without low-level workaround


III. CMS Tools Evaluation > MOSS 2007

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MOSS 2007

EMAKINA References

•Dexia Group TS Online Intranet

•Dexia.jobs

•Dexia Credit Local France website (ongoing)

•Dexia various

•Electrabel Blue Ocean Intranet

•Electrabel.be website (ongoing)

•Electrabel various

•Vitae Intranet

•Danone Nations Cup

•Wesco

•Borealis, Attentia, GS1

III. CMS Tools Evaluation > Morello

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MediaSurfaceMorello


•Can import and view

Sharepoint

Views, Lists and content items

•Easy to use thick-client for

website

authoring and content

management

•Templates can be developed

in

JSP or aspx and configured by

business users

•Very suitable for intranets

and ultra

large single sites

•Not so developer friendly

•Community features

•Under developed localization

and

multi-site management


III. CMS Tools Evaluation > Morello

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MediaSurfaceMorello

EMAKINA References

•Intersoc http://www.intersoc.be

•Brussels Airport http://www.brusselsairport.be

•HZIV Intranet

•AZ Sint-Blasius http://www.azsintblasius.be/

•ZLM Verzekeringen http://www.zlm.nl

•Borealis www.borealisgroup.com (consulting)

III. CMS Tools Evaluation > SDL Tridion

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SDL Tridion


•Well-suited for multinationals

with

substantial globalization

needs

•Flexible workflow system

•Company very aggressive in

developing new features

•Well suited for translation

mgmnt

•Inline analytics allows

authors to

track content views and

ratings for

individual content items

•Multi-channel publishing

•Complete solution may

require

several additional modules

•Resource intensive user

interface

that requires IE

•Company emphasizes

functional

development over (long

postponed) underlying

architectural improvements


III. CMS Tools Evaluation > SDL Tridion

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SDL Tridion

EMAKINA References

•Delta Lloyd Life www.deltalloydlife.com

•Delta Lloyd Bank (ongoing)

•Brussels Airlines http://www.brusselsairlines.com

•Christelijke Mutualiteit http://www.cm.be

•Ziekenzorg http://www.ziekenzorg.be

•BEP (Bureau Economique de la Province Namur)

http://www.bep.be/ / http://www.bepenvironnement.be/

http://www.bepentreprises.be

•Aero Mexico / Toyota several projects / …Other references in the market:Ricoh, Unilever, Suzuki, ING, ABN-AMRO, KLM, Virgin Atlantic, Canon,...

III. CMS Tools Evaluation > Interwoven

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InterwovenTeamSite


•Extensive API with big part

extended as web services

•Personalized and context

based

content via well elaborated

targeting module

•Very powerful workflow

modeler

•Leading-edge capabilities for

editorial end users and

marketing

oriented managers

•Suitable for very large single

sites

•Complete solution may

require

several additional modules

•Limited asset management if

optional MediaBin is not used.

•Can become very expensive

due

to user and CPU based

licensing,

•Less suitable for multi-

channel

publishing


III. CMS Tools Evaluation > Interwoven

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InterwovenTeamSite

EMAKINA References

• Arkema Intranet portal• Fortis corporate http://www.fortisbusiness.com• Fortis Investments• Fortis various

Other references in the market:• Amazon, Adidas, • Cisco systems, • IBM, Novell• Coca-Cola, • U.S. Department of Education,...

IV. Our ExpertiseCMS ToolsServices

IV. Our Experience > Supported CMS Tools

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Upper-Tier

Mid-Market

Entry-level

ECM (including WCM)

EMC (Documentum) / OpenText

(RedDot)/ Interwoven

(TeamSite) / Vignette / Oracle

ECM / IBM (Lotus WCM) /

CoreMedia / …

Microsoft MOSS 2007

(WCMS)

Alfresco

Nuxeo

WCM (Pure Player)

SDL Tridion / Fatwire /

CoreMedia /

Day / Mediasurface Morello /

Percussion

Ektron / SiteCore / eMagic

Drupal / OpenCms / Joomla!

eZ Publish / SilverStripe / Plone /

Umbraco


IV. Our Expertise > Services

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Emakina has more than 10 years experience in:

•CMS advice

•CMS comparisons & recommendations

•Guiding in CMS selection process

•Configuration and development of robust CMS based web applications

•Integrating CMS with other business-critical applications (e.g. SAP, …)

•Management of large CMS projects (Prince II inspired)

V. CMS Selection & Project Recommended Approach

V. CMS Selection > Recommended approach

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1.Define business requirements and goals first

2.Identify CMS requirements and prioritize

3.Get vendor neutral advice

4.Evaluate and test tools

5.Select CMS Tool

V. CMS Project > Recommended approach

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Professional support of Emakina, experienced partner.

VI. Conclusions

VI. Conclusion

Some challenges to face with your CMS project (1)

•CMS selection: we provide you with vendor neutral advise based on

hands-on (!) experience

•Change management: we help you define roles and responsibilities and

set the right workflow

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VI. Conclusion


•CMS implementation: we have hundreds of cases of implementing

mature CMS products leveraging .NET, Java, ColdFusion or PHP

technology

•Application development & system integration: we provide custom-

made developments when needed and we set connector frameworks &

web services

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VI. Conclusion


•Learning your CMS: we give hands-on training for editors and optionally

for system admins and developers

•Copy, translation & content input: if you don’t have the resources, we

can provide you with a content plan including web copy, translation

services and content input

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But your website is only one element of a wider brand experience…

Integrated Digital Brand Experience

Print / Outdoor

VideoTV

Radio

Events

CRM and e-mail

Buzz / Viral

campaign SearchEngine

Marketing

Social

Media

Display

Advertising

E-commerce

Websites

MobileMarketing

Core Activities and Competence Centres

WebsiteWebsiteWebsiteWebsite

App

licat

ion

Dev

elop

ping

App

licat

ion

Dev

elop

ping

Web BuildingWeb Building

Interactive Marketing

Interactive Marketing

Per

form

Per

form M

ediaM

edia

Mobile

Mobile

DirectDirect

aprilFIRST

aprilFIRST

LiveLive

Motion

Motion

ThinkThink

Soc

ial

Soc

ial

VI. Conclusion > The Emakina network in a nutshell

A unique full service offering in e-marketing and e-business,

listed on Alternext stock market since 2006 (ticker: ALEMK)

An award-winning company serving international accounts

A stable and profitable environment

6 agencies throughout Europe

9 expertise centres covering each area of the market

+330 team members

…At your service

Thank You !Any Questions ?

Check out our daily updates on blog.emakina.com

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