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Business proposal by:Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo
Proposal Create a new Ski and Snowboard Company based in
Denver, Colorado
Focus on providing high end services and products
Estimated Cost: 10 million
Benefits High margin items such as Apparel and Gear for
guaranteed profitability
Rental services for Snowboards, Skis and Snowmobiles
Instructor Classes and Private Lessons
Porters Five Forces Buyer Power: High
Supplier Power: High
Threat Of Substitute Products: Low
Threat Of New Entrants: High
Rivalry Among Competitors: High
Websites Analyzedwww.buckmans.com
http://www.pedigreeskishop.com/
http://www.burton.com/snowboard-gear/root,default,sc.html
http://www.usoutdoorstore.com/
RatingsCompany
NameWebsite Content
Ease of Navigation
Site Appearance
Product Strength
Integration with Social Networks
First Impression
Overall
Buckmans 9 10 9 10 6 9 9
Pedigreeski 5 10 9 3 10 5 7
Burton 9 10 9 10 7 9 9
US Outdoor 9 9 9 10 8 9 9
Industry Overview Demographic of skiers and snowboarders is 25-33.
High margin levels in apparel, as well as increased sales in apparel.
Leisure ski trips have seen a 15% increase over the last few years
A Growing IndustrySeason 2006/2007 2007/2008 % Change
Number of Visitors to Ski Resorts
55.1 Million 60.1 Million +6.1%
Goals Unique Shopping Experience
Extraordinary Customer Service
90% Awareness in First Year
Increase Net Operating Profit (NOP) 10% year over year
Expand to 5 stores within 10 years
Potential Kiosk Locations
Aspen Vail Breckenridge
Services Include: Private Lessons Rental Reservations Check-insPurchase Products
Final Thoughts Estimated cost of 10 million
Industry is growing due to lower age demographic
High chance of success due to high margin products and services
