Embed Size (px)
DESCRIPTION
Citation preview
MarkITing: Integrating IT in Marketing
SEO
SocialMedia
TARGETED ADS
PARTNER SITES
LINKS
The Cloud: The Where
The Landing Page:The How
Relevant
Call To Action
Navigable
Interest
InfoSITECONTENT
WOM
Analytics Data Base ServerThe Understanding
Track Origin
Cookies
Behaviors
AIDA
Analyze Results and RE-Develop Online Strategy
THE CLOUD: Providing the right path
SEO SOCIAL MEDIA EMAIL TARGETED ADS
INBOUND/OUTBOUND LINKS GOOGLE LOCAL SITE CONTENT
PARTNER SITES AFFILIATE MARKETING
SEO SOCIAL MEDIA EMAIL TARGETED ADS
INBOUND/OUTBOUND LINKS GOOGLE LOCAL SITE CONTENT
PARTNER SITES AFFILIATE MARKETING
The Landing Page: Providing the right page
• Relevant
• Call To Action
• Navigable
• Interest
• Info
?
Creating more questions or creating more solutions
The Landing Page: Deliver the right solutions
• Relevant
• Call To Action
• Navigable
• Interest
• Info
Engaging visitors?
Creating more questions or creating more solutions
Providing answers?
Increasing sales?
Opening minds?
Maneuvering easily?
Analytics: Discover the even better solution
context and
relevanceemotional
and engaging
behavior and
navigation
SEO SOCIAL MEDIA EMAIL TARGETED ADS
INBOUND/OUTBOUND
LINKS GOOGLE LOCAL SITE CONTENT PARTNER SITES AFFILIATE MARKETING
SEO SOCIAL MEDIA EMAIL TARGETED ADS
INBOUND/OUTBOUND
LINKS GOOGLE LOCAL SITE CONTENT PARTNER SITES AFFILIATE MARKETING
Redefine what is communicated online
Monitor activity and analyze
