MarkITing: Integrating IT in Marketing

SEO

SocialMedia

EMAIL

TARGETED ADS

PARTNER SITES

LINKS

The Cloud: The Where

The Landing Page:The How

Relevant

Call To Action

Navigable

Interest

InfoSITECONTENT

WOM

Analytics Data Base ServerThe Understanding

Track Origin

Cookies

Behaviors

AIDA

Analyze Results and RE-Develop Online Strategy

THE CLOUD: Providing the right path

SEO SOCIAL MEDIA EMAIL TARGETED ADS

INBOUND/OUTBOUND LINKS GOOGLE LOCAL SITE CONTENT

PARTNER SITES AFFILIATE MARKETING

SEO SOCIAL MEDIA EMAIL TARGETED ADS

INBOUND/OUTBOUND LINKS GOOGLE LOCAL SITE CONTENT

PARTNER SITES AFFILIATE MARKETING

The Landing Page: Providing the right page

• Relevant

• Call To Action

• Navigable

• Interest

• Info

?

Creating more questions or creating more solutions

The Landing Page: Deliver the right solutions

• Relevant

• Call To Action

• Navigable

• Interest

• Info

Engaging visitors?

Creating more questions or creating more solutions

Providing answers?

Increasing sales?

Opening minds?

Maneuvering easily?

Analytics: Discover the even better solution

context and

relevanceemotional

and engaging

behavior and

navigation

SEO SOCIAL MEDIA EMAIL TARGETED ADS

INBOUND/OUTBOUND

LINKS GOOGLE LOCAL SITE CONTENT PARTNER SITES AFFILIATE MARKETING

SEO SOCIAL MEDIA EMAIL TARGETED ADS

INBOUND/OUTBOUND

LINKS GOOGLE LOCAL SITE CONTENT PARTNER SITES AFFILIATE MARKETING

Redefine what is communicated online

Monitor activity and analyze