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GOOGLE ANALYTICS FOR NEWBIES
GOOGLE ANALYTICS FOR NEWBIES
AGENDA‣ What is Google Analytics?
‣ What can you learn about your customers?
‣ What can you learn about what they do on your website?
WHAT IS GOOGLE ANALYTICS?
FROM TRACKING TO TRACTION
WHAT IS GOOGLE ANALYTICS?
● Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee.
HOW TO USE GOOGLE ANALYTICS: EXAMPLE MODEL
THE GOOGLE ANALYTICS DASHBOARD
AUDIENCEFROM TRACKING TO TRACTION
ACQUISITIONS - ALL TRAFFIC - CHANNELS
ACQUISITIONS - CAMPAIGNS - ORGANIC KEYWORDS
AUDIENCE - GEO - LOCATION
AUDIENCE - DEMOGRAPHICS - OVERVIEW
AUDIENCE - DEMOGRAPHICS - OVERVIEW
AUDIENCE - DEMOGRAPHICS - OVERVIEW
AUDIENCE - TECHNOLOGY - BROWSER & OS
AUDIENCE - MOBILE - OVERVIEW
AUDIENCE - TECHNOLOGY - DEVICES
ACTIONSFROM TRACKING TO TRACTION
BEHAVIOUR - SITE CONTENT - LANDING PAGES
BEHAVIOUR - SITE CONTENT - ALL PAGES
BEHAVIOUR - SITE CONTENT - EXITS
BEHAVIOUR - BEHAVIOR FLOW
FREE COURSES ON GOOGLE ANALYTICS BY GOOGLE
WANT TO LEARN MORE?
GOOGLE PARTNERS: https://www.google.com.au/partners
QUESTIONS?
OH NO! I HAVE RAN OUT OF MATERIAL!
