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Matt Rowley, Managing Director of www.ThirteenthFloor.com.au spoke about Digital Customer Engagement for Web Analytics Wednesday Sydney 13/8/13. The title of this presentation was The Battle for Your Click 2014: Myths, Trends and What's Pissing Me Off. The presentation included video, so if you'd like to see or know more contact matt @mattrowley
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IT’S VIRTUALLY INFINITE
IT’S FRIKKEN COLD
IT DOESN’T GIVE A FUCK ABOUT YOUR CONTENT
COMMUNITY
CHAT SOCIAL
SEM/SEO
CONTENT PLATFORMS
APP
CRM
LEGO MOVIE
COST $60M
TOOK $500M
You believed that buyer journey paths are linear
You made content without a community
You invested in content creation, but not in its amplification
You ignored content’s most powerful channel: SEO
You gave up way too soon
YOUR CONTENT SUCKED
bit.ly/mozcontentfail
engage verb
1. [with obj] Occupy or attract (someone’s interest or attention). •(engage someone in) Involve someone in (a conversation or discussion).
2.[no obj.] (engage in or be engaged in) Participate or become involved in. •(engage with) Establish a meaningful contact or connection with.
Source: Milward Brown AdReaction, 2014
Daily distribution of Australian screen minutes
Smartphone 132
Tablet 37
Laptop + PC 102
TV 125
Source: Milward Brown AdReaction, 2014
Daily distribution of Australian screen minutes
Device only 271
Mixed 51
TV only 74
Native advertising !
Sponsored content !
Branded content
– JOE PULIZZI
“Content marketing is the art of communicating with your customers and prospects without selling.
It is non-interruption marketing.
Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately
reward us with their business and loyalty.”
“CONTENT MARKETING BEST PRACTICES AMONG MILLENNIALS”
– DAVID OGILVY
"You cannot bore people into buying your product; you can only interest them in buying it."
