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Presented by Adrian Sutton at Web Content 2008 Chicago, June 17-18, 2008.While many businesses are updating firewall block lists to prevent their employees becoming FaceBook zombies, smart businesses are looking for ways to harness the interest in social networking to make their employees more productive. By going beyond building networks for the sake of it, businesses can increase collaboration and communication between employees with social networks that actually have a point.Web content management systems often suffer because the people that use them are geographically-distributed and unfamiliar with each other. When employees go home at night, they regularly solve these same problems on FaceBook and MySpace – regularly finding and reconnecting with long lost friends. Bringing that technology and enthusiasm into business hours, can dramatically increase the number of weak ties between people within the business, making it easier to find the skills and knowledge that you need, when it’s needed.With user adoption being one of the key concerns with any content management system roll-out, providing ways to make people feel more comfortable and welcome in the system is essential to success. This session will look at the techniques used in various social networks and other forms of collaboration software that can enhance user adoption and keep bringing users back to the CMS instead of reverting to emailing Word documents.Despite the benefits, social networks can very easily become time sinks and distractions, hindering productive work. Finding the right balance between keeping users happy and keeping users on task requires a delicate hand and constant review and improvement. This session will look at what can be done to keep the vampires at bay and focus users on getting work done, without taking all the fun out of work.Finally, the session will take a look at the various technologies and standards that can help you actually bring this new social world to reality and integrate it with existing systems.
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Ephox
Content Management Meets Facebook
Adrian SuttonCTO, Ephox
What Is Social Networking?
Social computing is a social structure in which technology puts power in communities not institutions.
Forrester
What Is Social Networking?
Sharing of ideas and information in a light flexible framework which enables dynamic collaboration between
individuals and/or teamsBrendan Tutt, IBM
What Is Social Networking?
Whatʼs The Point?
Deliver value, not vampires.Build social networks with a task in mind
LiveMochaSocial network for learning languages
Content ManagementWork together to build site content
Whatʼs Wrong With CMS Today?
User AdoptionGetting people to use the systemGetting people to keep using the system
Knowledge SharingAre the right people authoring the content?
Geographically Distributed TeamsAre you working with the right people?Is content being duplicated?
How Does It Work?
Teams, Not FriendsFocussed on people you work with, not people you knowPartly self-identified, partly recommended
Collaboration and ComplianceCollaborate -> Review -> Publish
Bubble Up Important ContentUse the social graph to highlight areas of interest
User Generated ContentCapture feedback and interestUse personalization internally
The Human Aspect
Use PhotosPeople, not usernames
Provide Personal SpacePersonal biographies build a more human environment
People SearchFind people working in the same area as you
Simple, Simple, SimpleMinimize the learning curve
Whatʼs Available Today?
Major Vendor SolutionsIBM Connections, Vignette Collab, etc.
Existing SoftwareConfigure what you haveDevelop small parts
Standalone SolutionsIntegration work is critical
Common Traps
Wiki MarkupYou want me to learn what?
System ExplosionWhere do I find...?
Too Open, Too ClosedFinding the right level of control and openness.
Departmental ThinkingFind cross cutting concerns
Doing It AllPick the tools that are useful
Getting Approval
Solve Existing ProblemsMake a time consuming task simpleMake the UI easier to learn and more efficient
Build Up Success StoriesRecord the “small wins”
Go Grass RootsInvolve the end users from the start
Tailor For Your CompanyNo silver bullets
