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Social Media Marketing: Your Facebook Strategy A series of Social Media Webinars for Marine Industry Members.
Facts About Facebook
Facts About Facebook
800 Million Active Users
Facts About Facebook
800 Million Active Users
50% of Active Users log on Daily
Facts About Facebook
800 Million Active Users
50% of Active Users log on Daily
Average User has 130 Friends
Facts About Facebook
800 Million Active Users
50% of Active Users log on Daily
Average User has 130 Friends
Average User is connected to 80 Pages
Facts About Facebook
800 Million Active Users
50% of Active Users log on Daily
Average User has 130 Friends
Average User is connected to 80 Pages
Average User Creates 90 Pieces of Content each Month
Facts About Facebook
800 Million Active Users
50% of Active Users log on Daily
Average User has 130 Friends
Average User is connected to 80 Pages
Average User Creates 90 Pieces of Content each Month
Average User Shares 80 Pieces of Content each Month
Facts About Facebook
800 Million Active Users
50% of Active Users log on Daily
Average User has 130 Friends
Average User is connected to 80 Pages
Average User Creates 90 Pieces of Content each Month
Average User Shares 80 Pieces of Content each Month
250 Million Users Access Facebook on Mobile Device
Facts About Facebook
800 Million Active Users
50% of Active Users log on Daily
Average User has 130 Friends
Average User is connected to 80 Pages
Average User Creates 90 Pieces of Content each Month
Average User Shares 80 Pieces of Content each Month
250 Million Users Access Facebook on Mobile Device
Mobile Users are Twice as Active as non-mobile users
Facts About Facebook
71% of U.S. Web Users are on Facebook
Facts About Facebook
71% of U.S. Web Users are on Facebook
Fastest Growing Demographic, 45+ years of age
Facts About Facebook
71% of U.S. Web Users are on Facebook
Fastest Growing Demographic, 45+ years of age
73% of the US internet population visits Facebook each month
Facts About Facebook
71% of U.S. Web Users are on Facebook
Fastest Growing Demographic, 45+ years of age
73% of the US internet population visits Facebook each month
66% of the Canadian internet population visits Facebook each month
Facts About Facebook
71% of U.S. Web Users are on Facebook
Fastest Growing Demographic, 45+ years of age
73% of the US internet population visits Facebook each month
66% of the Canadian internet population visits Facebook each month
61% of Facebook users who have “Liked” a page note they are more likely to purchase from them
Creating Goals for Using Facebook
Creating Goals for Using Facebook
Building awareness for your company
Creating Goals for Using Facebook
Building awareness for your company
Growing an online community and creating an ongoing dialog with customers
Creating Goals for Using Facebook
Building awareness for your company
Growing an online community and creating an ongoing dialog with customers
Sending traffic to your website
Creating Goals for Using Facebook
Building awareness for your company
Growing an online community and creating an ongoing dialog with customers
Sending traffic to your website
Increasing online leads
Creating Goals for Using Facebook
Building awareness for your company
Growing an online community and creating an ongoing dialog with customers
Sending traffic to your website
Increasing online leads
Listening/learning about customers
Creating Goals for Using Facebook
Building awareness for your company
Growing an online community and creating an ongoing dialog with customers
Sending traffic to your website
Increasing online leads
Listening/learning about customers
Providing direct customer support
Setting Up A Facebook Page
Setting Up A Facebook Page
1. Go to http://Facebook.com/Pages/Create.php and select your category (most small businesses choose “Local Business”)
Setting Up A Facebook Page
1. Go to http://Facebook.com/Pages/Create.php
2. Select your category (most pick “Local Business”)
3. Choose a category (Local Business, Event, Place)
4. Enter your company information
Setting Up A Facebook Page
Setting Up A Facebook Page
1. Go to http://Facebook.com/Pages/Create.php
2. Select your category (most pick “Local Business”)
3. Choose a category (Local Business, Event, Place)
4. Enter your company information
5. Upload your logo (This is your profile picture)
Setting Up A Facebook Page
Setting Up A Facebook Page
1. Go to http://Facebook.com/Pages/Create.php
2. Select your category (most pick “Local Business”)
3. Choose a category (Local Business, Event, Place)
4. Enter your company information
5. Upload your logo (This is your profile picture)
6. Invite your Facebook friends and “Like” your page
Setting Up A Facebook Page
Setting Up A Facebook Page
1. Go to http://Facebook.com/Pages/Create.php
2. Select your category (most pick “Local Business”)
3. Choose a category (Local Business, Event, Place)
4. Enter your company information
5. Upload your logo (This is your profile picture)
6. Invite your Facebook friends and “Like” your page
7. Add your website and company bio
Setting Up A Facebook Page
Now You Have A Facebook Business Page
Did you know? You can customize your Facebook URL to Facebook.com/YourBusinessName Simply visit: http://Facebook.com/Username
The Facebook Community
Each social media platform is different – different people use them in different ways so treat them differently.
Communicating on Facebook is like sitting in your living room chatting with family and friends.
Direct selling is not advised. You run the risk of users hiding your content, blocking your page or unlike your page.
Creating Content for your Facebook Community
Create engaging content – don’t automate Twitter updates.
Creating Content for your Facebook Community
Creating Content for your Facebook Community
Create engaging content – don’t automate Twitter updates.
Share your blog posts and newsletters.
Creating Content for your Facebook Community
Creating Content for your Facebook Community
Create engaging content – don’t automate Twitter updates.
Share your blog posts and newsletters.
Post pictures and video (the most shareable content) – events, new inventory, employees or how-to’s.
Creating Content for your Facebook Community
Creating Content for your Facebook Community
Create engaging content – don’t automate Twitter updates.
Share your blog posts and newsletters.
Post pictures and video (the most shareable content) – events, new inventory, employees or how-to’s.
Ask questions – fill in the blanks, hypothetical, favorite brands, models or features.
Creating Content for your Facebook Community
Creating Content for your Facebook Community
Create engaging content – don’t automate Twitter updates.
Share your blog posts and newsletters.
Post pictures and video (the most shareable content) – events, new inventory, employees or how-to’s.
Ask questions – fill in the blanks, hypothetical, favorite brands, models or features.
Share information about your industry, manufacture(s) you sell, publications & your company.
Creating Content for your Facebook Community
Creating Content for your Facebook Community
Reply to comments and likes!!
Creating Content for your Facebook Community
Creating Content for your Facebook Community
Reply to comments and likes!!
Use the top photo strip of your Facebook page creatively.
Creating Content for your Facebook Community
Where Can I Find Great Content?
Keyword Search
Google Alerts
Discover Boating Website
Industry Blogs
Facebook Custom Tabs
Facebook Custom Tabs
Direct new visitors to land on your custom tab.
Facebook Custom Tabs
Direct new visitors to land on your custom tab.
Welcome visitors and ask for them to “Like” your page.
Facebook Custom Tabs
Direct new visitors to land on your custom tab.
Welcome visitors and ask for them to “Like” your page.
Landing pages are applications.
Facebook Custom Tabs
Direct new visitors to land on your custom tab.
Welcome visitors and ask for them to “Like” your page.
Landing pages are applications.
Look at the applications (apps) that come with your newly created Facebook page (visit your page, click “Edit Page”, then “Apps”).
Facebook Custom Tabs
Direct new visitors to land on your custom tab.
Welcome visitors and ask for them to “Like” your page.
Landing pages are applications.
Look at the applications (apps) that come with your newly created Facebook page (visit your page, click “Edit Page”, then “Apps”).
Use custom Facebook tabs to run contests, list your inventory, sell your pro-shop gear and generate leads.
Facebook Custom Tabs
Here are a few good apps to add…
YouTube (http://www.facebook.com/apps/application.php?id=2513891999&sk=app_2513891999)
Contact Tab (http://apps.facebook.com/contacttab/?fb_page_id=121789174543675)
Static HTML (http://www.facebook.com/apps/application.php?id=190322544333196&ref=ts)
Measure Your Facebook Success
Measure Your Facebook Success
Use Facebook’s “Insights” (click; Edit Page, Insights) to track your success for free.
Measure Your Facebook Success
Use Facebook’s “Insights” (click; Edit Page, Insights) to track your success for free.
Is your page growing? (use New Likes and Monthly Active Users to judge).
Measure Your Facebook Success
Use Facebook’s “Insights” (click; Edit Page, Insights) to track your success for free.
Is your page growing? (use New Likes and Monthly Active Users to judge).
Are your visitors engaging? (look at Unique Page Views and compare Liked a Post, Commented on a Post and Wall Posts).
Measure Your Facebook Success
Use Facebook’s “Insights” (click; Edit Page, Insights) to track your success for free.
Is your page growing? (use New Likes and Monthly Active Users to judge).
Are your visitors engaging? (look at Unique Page Views and compare Liked a Post, Commented on a Post and Wall Posts).
Look at your Demographics. (does the gender and age match with your customers? Are the cities local?)
Measure Your Facebook Success
Where are you Facebook visitors coming from? (Are more coming from Twitter than you website?)
Measure Your Facebook Success
Where are you Facebook visitors coming from? (Are more coming from Twitter than you website?)
What Facebook Tab is being visited the most? (If your welcome tab page views are much higher than your new “Likes”, you need to improve your welcome page).
Thank You ;)
If you have any questions, feel free to ask. You can contact Josh by… Email: [email protected] Twitter: Twitter.com/StartEngaging Facebook: Facebook.com/StartEngaging Everyone will receive our dashboard free for 14 days; dashboard.startengaging.com/signup
