Ephox
Content Management Meets Facebook
Adrian SuttonCTO, Ephox
What Is Social Networking?
Social computing is a social structure in which technology puts power in communities not institutions.
Forrester
What Is Social Networking?
Sharing of ideas and information in a light flexible framework which enables dynamic collaboration between
individuals and/or teamsBrendan Tutt, IBM
What Is Social Networking?
Whatʼs The Point?
Deliver value, not vampires.Build social networks with a task in mind
LiveMochaSocial network for learning languages
Content ManagementWork together to build site content
Whatʼs Wrong With CMS Today?
User AdoptionGetting people to use the systemGetting people to keep using the system
Knowledge SharingAre the right people authoring the content?
Geographically Distributed TeamsAre you working with the right people?Is content being duplicated?
How Does It Work?
Teams, Not FriendsFocussed on people you work with, not people you knowPartly self-identified, partly recommended
Collaboration and ComplianceCollaborate -> Review -> Publish
Bubble Up Important ContentUse the social graph to highlight areas of interest
User Generated ContentCapture feedback and interestUse personalization internally
The Human Aspect
Use PhotosPeople, not usernames
Provide Personal SpacePersonal biographies build a more human environment
People SearchFind people working in the same area as you
Simple, Simple, SimpleMinimize the learning curve
Whatʼs Available Today?
Major Vendor SolutionsIBM Connections, Vignette Collab, etc.
Existing SoftwareConfigure what you haveDevelop small parts
Standalone SolutionsIntegration work is critical
Common Traps
Wiki MarkupYou want me to learn what?
System ExplosionWhere do I find...?
Too Open, Too ClosedFinding the right level of control and openness.
Departmental ThinkingFind cross cutting concerns
Doing It AllPick the tools that are useful
Getting Approval
Solve Existing ProblemsMake a time consuming task simpleMake the UI easier to learn and more efficient
Build Up Success StoriesRecord the “small wins”
Go Grass RootsInvolve the end users from the start
Tailor For Your CompanyNo silver bullets
Recommended
