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Anthony Garcia [email protected]

Call Dibs deck march 2014

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Page 1: Call Dibs deck march 2014

Anthony  Garcia  [email protected]  

Page 2: Call Dibs deck march 2014

The Problem

“it’s  too  hard  to  create  a  lis/ng”  

“I  don’t  like  dealing  with  complete  strangers”  

“the  user  experience  sucks”  

“it’s  hard  to  sell  with  no  ra/ngs”  “no  e-­‐payment”  

There  is  No    Quick,  Simple,  and  TrusAul  way    

Of  Buying  and  Selling  goods  online.  

“my  lis/ng  gets  lost  among  the  other  lis/ngs”  

Our  users’  concerns  from  other  products:  

Page 3: Call Dibs deck march 2014

Call Dibs The online marketplace to buy and sell

personal goods within a trusted community.

The Proven Solution

Page 4: Call Dibs deck march 2014

Competition

craigslist  with  nice  UX   craigslist  with  nice  UX  

craigslist  for  small  towns  with  decent  UX  

ebay  meets    “the  sharing  economy”  

Page 5: Call Dibs deck march 2014

Competition

Call  Dibs  

YardSale  

Rumgr  

bookoo  

craigslist  

ebay  

Yerdle  

Easy  Market  Par/cipa/on  

Intui/ve  User  Experience  

Strong  Community  

Unnecessary  Gamifica.on  

0  ra.ngs,  make  it  hard  to  sell  for  the  fist  .me  

Dealing  with  complete  strangers  

craigslist  copycat  

None  of  our  direct    compe.tors  have  established  a  community.  Call  Dibs  is  built  around  a  community  that  drives  online  inventory  and  sales.  Our  community  ins.lls  trust  and  fosters  transparency  =  users  know  who  they  are  buying  and  selling  with.    

Page 6: Call Dibs deck march 2014

Market Penetration

1.4M  Users  Service  Members  are  Buying  and  Selling  on  FB  

Posi/ve  research  from  our  ini/al  market!    

Page 7: Call Dibs deck march 2014

Service  members,  Veterans,  and  their  Families  

Market Penetration

World  Wide  Strong  Community  

Pride  &  Tradi/on    STRONG  65M  

Page 8: Call Dibs deck march 2014

The Monterey Experiment

7,106  #  of  items  posted  on    

Call  Dibs  

40%  Of  Monterey  uses    

Call  Dibs  

2,739  Transac/ons  

 

7,400  Poten/al  Community  Members  

$167  Average  Transac/on  

Value     31K+  

#  of  in-­‐app  Communica/ons  (Community)  $7K  in  MKT  

1 Year

Page 9: Call Dibs deck march 2014

Anthony  G.,  Army  Veteran  

Growth, Transparency & Trust

Similar  to  LinkedIn,  Call  Dibs  users  can  see  who  is  sponsored  (connected)  by  a  service  member,  when  viewing  a  user’s  profile.  

Service  members  will  be  able  to  invite  (sponsor)  new  users  to  the  Call  Dibs  community,  similar  to  Gmail’s  viral  growth  strategy.  

New  Community  Members  

New  Community  Members  

New  Community  Members  

Not  military  

Page 10: Call Dibs deck march 2014

Revenue

Page 11: Call Dibs deck march 2014

Financials

Financials are based off actual data from Monterey, industry comparables, forecasted expenses, and our own DCF valuation.

Page 12: Call Dibs deck march 2014

Financials

Capital  to  be    Raised  

Page 13: Call Dibs deck march 2014

The Ask

$450K  To  be  used  over  the  course  of  1  year  for  marke/ng  in  two  key  markets  and  salaries  for  core  business/

technology  team.      

Page 14: Call Dibs deck march 2014

The Team Says Hello

Derek  Artz,    COO  &  Product  Lead  CalPoly  Engineer  SRI  Interna8onal  (10  yrs)  

 

Anthony  Garcia,    CEO  Former  Army  Captain  Cornell  MBA  SRI  Interna8onal    

T  Saensuksopa,    Senior  Dev  Cornell  ECE  BS  Cornell  MS  Bloomberg  Sr.  Developer  

He  Really  Exisits,    CTO  &  Architect  

Page 15: Call Dibs deck march 2014

Questions?