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The New NormalAmazon Web Services
2/3More than two-thirds of IT budgets go toward keeping the lights on
77%of CEOs believe security risk has increased in the
last few years and 65% believe their risk management
capability is falling behind
15yrsThe average lifespan of an S&P company
dropped from 67 years in the 1920s to 15 years today
How This Affects You
You’re left without the necessary resources to pursue critical business
initiatives required to maintain a competitive advantage Your traditional IT model
lacks the agility you need to keep pace with
innovative startups
Insufficient security, compliance and availability
can hamper your ability to compete and open the door to events that can cripple your
enterprise
Hospitality Music Insurance Grocery
This is something “born in the cloud” companies have already discovered.
Devices
Disruption is much easier today
Responding requires a new model
Focus on differentiating your company
Innovate at start-up like speed
Reduce risk
Focus on differentiationand reduce technical debt
Move from risk-laden up-front expense to flexible variable expense
Stop guessing at capacity planning
Go global in minutes
Get rid of time-consuming, expensive tasks
Remove complicated infrastructureManagement that adds little business value
GE Oil & Gas is migrating 500 applications, and more than 750TB of data, to the cloud by the end of 2016 as part of a major digital transformation, helping it attain a 52% reduction in TCO and greater speed to market.
And focus on your core mission
Lower the time spent on infrastructure
Dedicate more resources to innovation
Concentrate on new business
initiatives
“Our goal is to move at the speed of business. Our customers’ needs change constantly, and we need to be able to adapt to that.”Keith Homewood – Cloud Product Owner, Nordstrom
Gain the freedom to choose
OSMicrosoft Windows Server 2012, 2008, 2003
Red Hat Enterprise Linux
Amazon Linux
SUSE Linux
Ubuntu
DatabaseMicrosoft SQL Server
Oracle
Amazon Aurora
PostgreSQL
MySQL
MariaDB
Amazon DynamoDB
Amazon EC2 & Amazon RDS
And the freedom to change your mind
AWS Database Migration Service
Migrate on-premises, Amazon RDS, and EC2-based databases
Supported Sources
Oracle
Microsoft SQL Server
MySQL
Amazon Aurora
PostgreSQL
Supported Targets
Oracle
Microsoft SQL Server
MySQL
Amazon Aurora
PostgreSQL
Amazon Redshift
“The AWS Database Migration Service automated most of the work needed to convert from Oracle and dramatically reduced the manual effort involved in the code migration. It
is a key enabler in our plans to adopt more agile, open source databases.”Hans Wald – CTO, Thomas Publishing
Deploy however you like
Your Datacenter
Amazon WebServices
Fully Featured Compute
Resource & Deployment Management
Common Controls for Security &
Access
Integrated Networking
Data Integration & Life Cycle
Management
Flexible hybrid options
Comcast’s IT strategy focuses on combining its own data centers and AWS as the cornerstone of its next-generation TV service, X1. This has allowed them to rapidly scale interactive, on-demand content to millions of viewers.
Deploy faster wherever you like
Innovate faster than ever before
Builders don’t want to be blocked
Idea CompletedProject
Not Possible
We don’t support thatMaybe next
year
That’s a change
order
ENTERPRISE APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
DataWarehousing
Hadoop/Spark
Streaming Data Collection
Machine Learning
Elastic Search
Virtual Desktops
Sharing & Collaboration
Corporate Email
Backup
Queuing & Notifications
Workflow
Search
Transcoding
One-click App Deployment
Identity
Sync
Single Integrated Console
PushNotifications
DevOps Resource Management
Application Lifecycle Management
Containers
Triggers
Resource Templates
TECHNICAL & BUSINESS SUPPORT
Account Management
Support
Professional Services
Training & Certification
Security & Pricing Reports
Partner Ecosystem
Solutions Architects
MARKETPLACE
Business Apps
Business Intelligence DatabasesDevOps
Tools NetworkingSecurity Storage
Regions Availability Zones
Points of Presence
INFRASTRUCTURE
CORE SERVICES
ComputeVMs, Auto-scaling, & Load Balancing
StorageObject, Blocks, Archival, Import/Export
DatabasesRelational, NoSQL, Caching, Migration
NetworkingVPC, DX, DNSCDN
Access Control
Identity Management
Key Management & Storage
Monitoring & Logs
Assessment and reporting
Resource & Usage Auditing
SECURITY & COMPLIANCE
Configuration Compliance
Web application firewall
HYBRID ARCHITECTURE
Data Backups
Integrated App Deployments
DirectConnect
IdentityFederation
IntegratedResource Management
Integrated Networking
API Gateway
IoT
Rules Engine
Device Shadows
Device SDKs
Registry
Device Gateway
Streaming Data Analysis
Business Intelligence
MobileAnalytics
Take advantage of new computing models
Develop without worrying about servers
to manage
Setup your code to run in response to a
variety of triggers
Code is executed on demand with
continuous scaling
Pay only for the time used with sub-second
metering
Serverless architectures free you from managing infrastructure
AWS Lambda
MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s metrics engine. It takes the raw data, cleans it up and conducts error detection, then creates the metrics that bring more insights into plays; all within 12 seconds of a play.
Data warehousing for everyone
• Massively parallel, petabyte scale
• Fully managed
• $1000 per TB per year; 1/10th traditional costs
• Use your existing integration and BI tools
Faster, simpler, less expensive
Amazon Redshift
“Being able to explore near-real-time data improves our decision making massively. We can make decisions based on what’s happening now rather than what happened three or four days ago… Redshift is the engine that drives our decision-making: that’s how important it is to us.” John O’Donovan – CTO, Financial Times
Act on information as it happensCapture, store, and analyze streaming data
Build custom applications that process or analyze streaming data such as real-time content recommendations.
Quickly load TBs per hour of streaming data into the cloud for applications such as social media analysis or IoT.
Amazon Kinesis
Hearst Corporation sends clickstream data containing content and audience information from over 250 digital properties with Amazon Kinesis to make real-time content recommendations to maximize audience engagement.
Build for speed, build for scaleConsistent, single-digit millisecond latency NoSQL database at any scale
Highly Scalable Fully ManagedFast, Consistent Performance
Event-driven Programming Fine-grained Access Control Document & Key-Value Structures
Amazon DynamoDB
BMW built its new car-as-a-sensor service in only six months using DynamoDB and other services. With AWS, it can adapt to rapidly changing load requirements that can scale up and down by two orders of magnitude within 24 hours and will process data from 100,000 cars by 2018.
BMW
Enterprise performance with open-source economics
Amazon RDS for Aurora
"With Alfresco on Amazon Aurora we scaled to 1 billion documents with a throughput of 3 million per hour, which is 10 times faster than our MySQL environment. It just works!" - John Newton, Founder and CTO of Alfresco.
Old World
Proprietary
Very expensive
Punitive licensing inhibits change
Limited flexibility
New World
Open-source
Cloud economics
Come and go as you please
Build on top of existing standards
Reduce Infrastructure Risk
OR
Move Fast
Stay Secure
AND
Move Fast
Stay Secure
Strengthen your security posture
Powerful native functionality and tools at no additional charge
Over 30 global compliancecertifications and accreditations
Leverage security enhancements gleaned from 1M+ customer experiences
Benefit from AWS industry leading security teams 24/7, 365 days a year
Security infrastructure built to satisfy military, global banks, and other high-sensitivity organizations
“We work closely with AWS to develop a security model, which we believe enables us to operate more securely in the public cloud than we
can in our own data centers.”Rob Alexander - CIO, Capital One
Access a deep set of cloud security tools
Encryption
KeyManagement
Service
CloudHSM Server-sideEncryption
Networking
VirtualPrivateCloud
WebApplication
Firewall
Compliance
ConfigCloudTrailServiceCatalog
Identity
IAM ActiveDirectory
Integration
SAMLFederation
More accreditations & certifications than anyone
ISO 9001
SOC 3
SOC 2
ISO 27001
ISO 27017
PCI DSS Level 1ISO 27018
SOC 1 / ISAE 3402
GxPHIPAA
ITAR
FERPA
FISMA, RMF, and DIACAP
FedRAMP
Section 508 / VPAT
DoD SRG Levels 2 & 4
FIPS 140-2
CJIS
Cloud Security Alliance
MPAA
NIST
MLPS Level 3
G-Cloud
IT-Grundschutz
MTCS Tier 3
IRAP Cyber Essentials Plus
The Forrester Wave™: Public Cloud Platform Service Providers' Security, Q4 2014
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
Migrating existing applications as quickly as possible
Deploying new applications to the
cloud by default
Cloud computing has become the new normal
AWS servers more than a million active customers every month in 190 countries.
Through customer obsession and an increasing pace of innovation, AWS is the fastest technology vendor in history to reach a $10B run rate.
Global Enterprise Customers
General Electric Capital One BMW Johnson &Johnson Merck Nordstrom
The AWS Cloud
Eliminate costly technical debt and reallocate resources so you can deliver high-value, revenue-generating projects faster.
Innovate faster and solidify your competitive advantage by merging startup agility with enterprise experience and resources.
Reduce risk by focusing resources dedicated to security, compliance and availability to the most important areas of your business.
"AWS is our trusted partner that is going to run our company for the next 140 years.” Jim Fowler – CIO, General Electric
Thank You
Appendix
Fully-FeaturedCompute
Single-TenantCompute
Bring Your OwnImage/License
Simultaneous, Self-ServiceProvisioning of Many VMs
Integration with ExistingManagement Tools
Massive ScaleImport / Export
IntegratedNetworking
Isolated NetworkAcross Regions
Fully IsolatedNetwork Posture
DNS-Based GlobalLoad Balancing
Network ForensicTools
Web Application Firewall
Isolated Networkwithin Region
Private Connections fromYour DC to AWS
Network Performance Tiers
Global ContentDelivery Network
Common Controls for Security & Access
Security Info & EventManagement (SIEM) Integration
Provider-EnabledEncryption Services
Centralized KeyManagement
Automated SecurityAssessment
Rich, Role-BasedAccess Controls
Hardware Security Module (HSM) Support
Active Directory (AD)Integration / AD-aaS
Track ResourceInventory and Changes
Data Integration &Lifecycle Mgmt
Bulk Object Delete andData Lifecycle Mgmt Policies
Customer OwnershipOf Data
Many Scalable Database Engines
DataWarehouse
DataArchival
Simple Import of Massive Data Amounts
Customer ControlOver Data Locale
Elastic FileSystem
Database Migrationand Conversion Tools
Gateway – CachedVolumes
CustomerDatacenter
AWS
Resource &Deployment Mgmt
Create and Standardizeon Best Practices
Automate OperationsManagement
Release SoftwareUsing Continuous Delivery
Monitor ResourcesAnd Applications
Centralize and SimplifySoftware Deployments
Build, Publishand Manage APIs
Managed SourceControl
Integration with ExistingManagement Tools
Deploy however you like
Technical & Business Support
Hybrid Architecture
Application Marketplace
Analytics Application Services
Mobile Services
Development & Operations
Internet of Things
Enterprise Applications
Security & Compliance
Core Services
Infrastructure
Gartner 2015 Magic Quadrant for Cloud Infrastructure as a Service
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, May 19, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.