Best kept secrets of email marketing

Best Kept Secrets of Email Marketing

Presented by:Roderick Low

Adonai Training LLP

Copyright © 2011 Adonai Training LLP. All rights reserved.

Agenda

4 Burning Questions About eMail Marketing

The Benefits of Segmentation

How I Segment My List

3 Ways to Segment Your List For Profits

Copyright © 2011 Adonai Training LLP. All rights reserved. 2

WARNING!!!!

Not Everything You Learn Here Applies to Your Business…..You Must Test to See What Works!!!


Burning Question #1

What is the Best Time of The Day

to Send Your Email?

Mornings are the best times of the day to send out an email marketing campaign.


Burning Question #2

What is the Best Day to Send Emails?

B2B: Tuesday – WednesdayB2C: Thursday – Sun


Burning Question #3

How Often Should You Send An Email?

How can we send less email but still raise profits?


Burning Question #4

Should You Send Reminders?

Yes, send the same offer to those who didn't open or didn’t click on the link to

your sales letter.


The Benefits of eMail Segmentation

Help create stronger and more relevant email messages

Set a proper tone or expectation for a specific audience

Understand behaviors of different prospects or customers


How I Segment My List

List by topics

List by Mini Course

Buyer’s List



3 Ways to Segment Your List

Prospects that have become clients

Product lines

Open rate or CTR action rates

Purge your list


About the Author

Roderick Low

A social media strategist in his own rights,Roderick Low has been working with SMEs tobuild their online business communications,marketing and public relations using social mediaplatforms and technologies. Leveraging on morethan 5 years of customer service experiences inthe retail & training industry, Roderick is able tocouple his experiences with his extensiveknowledge in blog marketing and social media totransform the ways his clients market &communicate to their customers. Some of hisclientele includes insurance companies, realestate professionals, advertising agencies, &financial institutions.


About Adonai Training

Adonai is a leading training and online media consultancy company in Asia. Led by amateurprofessionals, our corporate and public training arm you with the latest knowledge, toolsand skills to make you a success. Our training includes online marketing media, socialmedia, branding, management, training, professional certification, entrepreneur start-upprograms, and etc.

Our foremost consulting authority on business strategy, social media, digital media, onlinespace, creative marketing and branding helps Brands & Organizations create customizedand unique social media and business solutions. Our clients range from major brands,government agencies, business owners, small-to-medium size companies to financialinstitutions. Our consulting services include:

Social Media Strategy & PlanningSocial Media Marketing & EngagementSocial Media MonitoringContents Generation & Article WritingOnline Campaign Creation & ManagementOnline analyticsWebsite and Micro-site development such as corporate blogMobile ApplicationSearch Engine Optimization (SEO) & SEO Copywriting

We believe your success is our success…Copyright © 2011 Adonai Training LLP. All rights reserved. 13

Thank You


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Roderick Low[E]: [email protected][W]: www.adonaitraining.com[TW]: www.twitter.com/RoderickLow

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