Best Kept Secrets of the

NCSC

Keeping You in the Know!

SpeakerUS Postal Service

Anytown, ST

Greater Area PCC<Month Day>, 2010

Anytown, ST

Agenda•Brief Overview of Address Quality

Products•The State of Address Quality•What’s New?

•SuiteLink®

•RIBBS® Website Redesign•Move Update & Pub 363

•What’s Under-used?•AEC & AEC II®

•DPV® Vacant•What’s Coming Soon?

•COAlert™•List Certification 2

Product Overview

3

Can You Recognize A Bad Address?

ADDRESS QUALITY PROCESSProduct Overview

Standardize

Validate

Update

4

Standardize

Validate

Update

ACHIEVE QUALITY ADDRESSING

Product Overview

ACS™

SuiteLink®

NCOALink®

AEC / AEC II®

DPV®

LACSLink®

CASS Certified™ Software5

Total Mail vs. UAA Volume Trends FY08 vs. FY09 All Mail Classes

6

Percent Change of Volume FY08 vs FY09

-8.64%

-11.62%

-7.71%-9.33%

-14.00%-12.00%-10.00%

-8.00%-6.00%-4.00%-2.00%0.00%

RPW Volume

Forwarding Volume

Return to Sender Volume

Cumulative Fwd/RTS

Address Quality Update

TotalMail

Forwards Returns

TotalForwards

&Returns

First-Class UAA Mail TrendsPre vs. Post-November 23, 2008

7

First-Class UAA Relative to Mail VolumeFY08 Q1-Q4 vs FY09 Q2-FY10 Q1

-10.20%

-14.34%

-9.13%-11.19%

-20.00%

-15.00%

-10.00%

-5.00%

0.00%

Pct Change RPW

Pct Change Forwards

Pct Change Returns

Pct Change Fwd/RTS

Address Quality Update

FCMMail

Forwards ReturnsTotal

Forwards&

Returns

8

Move Update VerificationsNov 16, 2009 – July 15, 2010

Total Mailings Verified to Date 164,526Total Mailings Passed 160,357 (97.5%)Total Mailings Failed 4,169 (2.5%)

Average Overall Score 98.97%Average Score of Passed Mailings 99.70%Average Score of Failed Mailings 35.96%

Address Quality Update

SuiteLink® - What Is It? Contains suite numbers for business addresses in selective

high-rise buildings• Targets high-rise addresses with high volume default mail

Improves business addressing information through assignment of suite numbers

Allows USPS® to achieve increased volume of mail sorted in delivery point sequence

Data available through CASS™/MASS™ Developers No cost for license to CASS/MASS Developers In most cases, no license necessary as a CASS/MASS user

What’s New

9

SuiteLink candidate records are records where there is a known secondary deficiency

Beginning August 1, 2011, all CASS™/MASS™ certifications for Cycle N require the use of SuiteLink to append suite numbers where matches are available

At that time, usage mandatory for all end users in production

What’s New

SuiteLink® - What Is It?

10

SuiteLink usage is increasing FY 08: 103 million records finalized by SuiteLink

FY 09: 160 million records finalized by SuiteLink

FY 10 (YTD): 179 million records finalized by SuiteLink

Statistics show the use of SuiteLink increased the volume of mail sorted in delivery point sequence

What’s New

SuiteLink® - What Is It?

11

How CASS™determines if you have a SuiteLink candidate record:

Matches to a High-Rise Default recordOr Matches to a Street Default record (High-Rise Default is

not present and High-Rise specific records exist)

Note: Match to Firm records missing secondary are not considered as candidate records for SuiteLink

What’s New

12

SuiteLink® - Impact

After August 1, 2011, if a mailer does not append the secondary number to their original address when one is available from SuiteLink, they cannot use the ZIP + 4® Code associated with the new address. The mailer may continue to use the input address with ONLY the 5-digit ZIP Code™ associated with the input address

SuiteLink should be done prior to a NCOALink® or FASTforward® lookup

What’s New

13

SuiteLink® - Impact

What’s New

14

RIBBS® Redesign

Website Redesign New look and feel More user friendly Improved ease of use email Subscription

Updates

Approx 3,000,000 Hits

Per Year!www.ribbs.usps.gov

What’s New

15

RIBBS® Redesign

Navigation Buttons takes you straight to major topics

What’s New

16

RIBBS® Redesign

New Site Index NavigationSearch by: Alphabetical Listing Topical Index Locators Lookups Quick Contact Listing

Totally revised and improved Temporarily renamed “Guide to Move Update”

Undergoing formal internal clearance & republication Republication as Pub 363 targeted October 2010

Guide to Move Update is posted to RIBBShttp://ribbs.usps.gov/move_update/documents/tech_guides/GuidetoMoveUpdate.pdf

Modify DMM standards to reference Pub 363

Publication 363 - Updating Lists is a Smart Move

What’s New

17

New Quick Service Guide Each Move Update method described in finer detail Explanations & Clarifications

Flowchart on how to qualify for Move Update Pre-Mailing vs. Post-Mailing methods Standard Mode Name Matching Logic Document retention guidelines Expected handling of Moved Left No Address (MLNA) and Box

Closed No Order (BCNO) Description of Return and Footnote Codes with comments Directly Acquired Addresses & Alternative Address Formats

Publication 363 - Enhancements

What’s New

18

Effective June 1st, MLNA and BCNO-type of COAs will no longer be graded as non-compliant in Move Update Verifications

Federal Register Notice to be published advising MLNA / BCNO will be required to comply with Move Update requirements

1 year grace period from date of Federal Register to make needed changes to comply with requirement

After 1 year grace period MLNA / BCNO addresses between 95 days and 18 months will be graded as non-compliant

No reversal of previous postage assessments for mailings impacted due to MLNA / BCNO prior to June 1st will be made

MLNA / BCNO Policy Modification

What’s New

19

AEC & AEC II®

USPS provided service for all customers Resolves physical address deficiencies Send to the NCSC electronically (or on CD-ROM) AEC Cost - $15.00 per thousand

Average correction rate - 35%

AEC II® Cost - $0.25 per record

Average: 95% resolution rate Average: 87% correction rate

Pre-Mailing process

What’s Under-used?

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21

What’s Under-used?

1. Mailer sends addresses to NCSC

11. Mailer receives AEC II processed files

5. Unresolved AEC records

6. Matched against historical file

3. Mailer’sAEC data

4. Mailer receives AECprocessed files

2. File processed through AEC software

9. Interface with delivery unit personnel

10. Delivery unit personnel verifies address information

8. If records still unresolved

7. Mailer’s AEC II data

AEC & AEC II® Process

22

DPV® Vacant TableWhat’s Under-used?

Available as part of the DPV product Used during CASS™ processing Helps mailers identify when they may be sending

mail to vacant addresses Reduce mail production and postage costs Identifies delivery points that are currently vacant and not

receiving mail delivery Updated monthly so mailers have access to the latest

information about an address

23

COAlert™What’s Coming Soon?

Allows mailers to pre-screen their addresses for Move Update impact assessment prior to mailing using change-of-address data for months 1 - 18 Uses standard name matching logic mode Flags old-side addresses (no new address information is

provided) Accessed by standard NCOALink® and ANKLink® inputs and

outputs footnote information and Move effective dates Beta testing conducted March – August 2010

Beta testers – 7 Licensing structure and Pricing being determined

COAlert™ Benefits Allows more informed decisions Potential to reduce production of UAA Mail Assesses address list quality prior to purchase or lease Assesses Move Update impact assessment prior to mailing

Uses exact same name matching logic as PBV Move Update verification

What’s Coming Soon?

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What’s Coming Soon?

The goal is to define the details of a List Certification process that would ensure addresses are kept complete, correct, and current throughout the various industry stakeholders

There are three key areas to list certification:1. The criteria for becoming a Certified List Administrator2. Specific policies for validating that the name and address on

a mailpiece are from a trusted, certified source and thus is a complete, correct, and current address

3. A dynamic post-mailing update system that can capture and share intelligence regarding UAA mail to certified list administrators

Proof-of-Concept by end of year

List CertificationWhat Is It?

What’s Coming Soon?

Applies proactive steps to ensure that each address within the list represents the best and most current information regarding the recipient and the physical address elements. The following products would be applied no less than every 35 days on a given address.

Goes beyond CASS™ standards All required addressing elements are present DPV® return code of ‘Y’ Updated using LACSLink® and SuiteLink® data Updated using a USPS approved pre-mailing Move Update solution Address data was obtained directly from the end mail recipient

List CertificationPre-Mailing Process

What’s Coming Soon?

Provides a feedback system to notify certified list administrators of suspect UAA

Uses SHA (secure hash algorithm) versions of the addresses – just like NCOALink® does with COA records

Any certified list administrator can check their SHA values against the Corrective Action Required List (CARL) to determine if a suspect UAA address is in their list prior to renting or leveraging the data for mailing purposes

List CertificationPost-Mailing Process

What’s Coming Soon?

List Certification Walk-Through

List Administrator

Publisher / Direct

Marketer

Printer / Mail Service

Provider

USPS (PARS & FSS

Feedback)

USPS NCSC

CARL

www.usps.com/ncsc ribbs.usps.gov

1-800-238-3150

Customer Support800-238-3150

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For More Information

Thank You!