FREE E-BOOK by Mitchell Group

Copyright© Mitchell Group 2013

MitchellBrands.com

1. Understanding Your Skin’s Life Cycle

2. How To Determine Your Skin Type

3. Must Know Skin Care Facts

4. Sun Protection

5. Skin Lighteners vs. Brighteners

6. SUGAR: Skin’s Biggest Enemy

7. Foods Tips That Address Specific Skincare Concerns

8. Salicylic Acid & AHA’S

9. Common Skin Concerns and Questions

10. About Mitchell Group

1. Understanding your skin's life cycle

in your 20’s Sebaceous glands are still producing a great deal of oil, so your biggest concern is keeping oil production and breakouts in control. Environmental factors such as free radicals and stress, will eventually affect your skin's appearance so maintaining a daily skincare regimen with SPF 30 or higher and anti-oxidant protection will prevent premature aging.

in your 30’s Oil glands are slowing down and so is the rate of cell turnover, so your skin just doesn’t look as fresh as it used to. The first signs of aging may begin to appear: dullness, uneven skin tone and tiny fine lines become more apparent. Regular exfoliation, hydration and sun protection are an essential part of a good skincare regimen.

in your 40’s Loss of collagen and fat increases, causing skin cells to lose their firmness and retain less moisture. Smile lines become more prominent, the eyes may exhibit wrinkling and age spots can become darker. Firming and anti-wrinkling treatments are key to keeping your skin looking radiant and feeling younger.

in your 50’s and beyond Loss of collagen and fat are magnified making the face sag. Skin loses its luster and becomes drier. Your daily moisturizer should include aggressive anti-aging ingredients for intense hydration and clarity, while improving elasticity. This will keep the more mature skin looking age-less.

2. How To Determine Your Skin Type

step 1 cleanse and dry your face and leave it bare for 2 hours.

step 2

press a piece of blotting paper against your nose.

if there is no oil, tightness or flakes, your skin is normal.

if there is no oil but your skin feels tight then you have dry skin.

if there is oil on your nose and cheeks, you have oily skin.

if you have oil on your nose but not your cheeks, then you have combination skin.

Skin Type Matters

Skin Type affects efficacy of lightening/brightening treatments.

Oily Skin –use serums or gels; they are light and refreshing, won’t clog pores, fast absorbing.

Look for Salicylic Acid, Glycolic Acid and/or Anti-Bacterial Tea Tree Oil which will penetrate pores to

dissolve impurities and prevent breakouts. Try OMIC Blemishless Purifying Foaming Gel, a cleanser that

regulates oil production, reduces redness and calms skin.

And if you have large pores, follow –up with OMIC PoreFree, a pore refiner and make-up primer that

hides imperfections and instantly absorbs oil and mattifies shine! A best seller!

Normal/Oily Skin – use gels, serums or lotions, they’re lightly hydrating without feeling greasy. Non exfoliating soaps or gel cleansers are best. Look for conditioning, calming and cleansing in one easy step like Blemishless Purifying Foaming Gel Cleanser. Dry/Sensitive Skin – use creams, a creamy texture has very hydrating properties and prevents drying, irritation and flaking. Look for soothing conditioners like aloe, lavender, green tea , Vitamins A and E, nourishing Shea Butter, Hyaluronic Acid and hydrating Glycerin. *In winter climates, wind, heat and cold can wreak on the skin, resulting in dry, sensitive skin. When skin

becomes dry and sensitive it cannot function properly, often leading to inflammation. Therefore, cold

climates warrant a hydrating cream for all skin types; it helps to prevent moisture loss. When skin

becomes too dry, it can lead to inflammation and irritation, which can result in skin becoming darker.

3. Must-know skincare facts: As we age, circulation within the skin diminishes, depriving skin cells of vitamin C. Applying anti oxidant Vitamin “C” to our skin every day is important because it's essential for the synthesis of collagen, a key structural protein of the skin. And most importantly, Vitamin C is a super-powerful antioxidant that can help reduce skin damage caused by free radicals (free radicals break down collagen, the "glue" that holds skin together). Vitamin “C” benefits Vitamin “C” is essential for maintaining healthy skin. It is also known as Ascorbic Acid, the key producer of collagen, which gives skin its firmness and strength, helping your skin repair itself. Vitamin “C” is an antioxidant that slows the rate of free-radical damage (unstable molecules that cause dark spots, rough dry skin, dullness, sun damage and fine lines and wrinkles). Adding Vitamin “C” to your daily skincare regimen will continuously strengthen skin’s defense against environmental factors, promote collagen production and firm and brighten skin, leaving it with a much healthier, firmer, brighter appearance. Fair and White Exclusive products contain Vitamin “C”. Exfoliation

Helps to enhance penetration of actives into skin which will give your skin amazing results!

Exfoliating Soaps should only be used 1-2 times a week on the complexion, always allowing 3-4

days between treatments. Opposite days, use non-exfoliating soaps like Dove, Carotis Glycerin

bar soap or Yum-Yum soap with 4% Shea Butter

Too much exfoliation can lead to dryness and irritation, causing inflammation, which can lead to

darker skin, especially with women and men of color.

Discoloration can make skin look 10 years older, according to studies.

As we age, the normal production of new skin cells slows down giving the skin

a dull appearance. Therefore, the most effective way to treat discoloration is

to enhance lightening results by exfoliating 1-2 times a week, always allowing

3-4 days between these treatments. Exfoliation is an important step to add to

your daily skincare regimen because it will immediately improve skin’s texture,

allowing for better penetration of lightening/brightening actives. This extra

step will result in the skin looking smoother and brighter, restoring an even

toned appearance much quicker.

Look for exfoliating creams rather than a bar soap because exfoliating soaps

can be too harsh for your complexion. Try OMIC Skinpolish, Exfoliating Cream;

restores a luminous complexion, instantly.

Anti-aging begins with prevention

Because anti-aging begins with prevention, sunscreen is

the most effective anti-aging skincare product and the

best skincare advice in keeping your skin looking event

toned and healthy. Its never too early or too late to begin

skin maintenance. It’s all about consistency, following a

regimen and allowing it time to work. Always include

broad spectrum SPF (this means it protects against UVA &

UVB protection) anti-oxidants, peptides and exfoliators as

part of your daily skincare regimen. The only way to see a

visible result is to follow a quality skincare regimen, which

will change the behavior and appearance of your skin. And

remember, it is possible to achieve radiant skin at any age.

Moisturizers

Nearly every complexion can benefit from a moisturizer, even an oily one. Contrary to the popular myth

that oily skin does not need to moisturize because such hydration may lead to clogged pores is a myth;

moisturizing all skin types is essential, especially during winter months and using the right moisturizer

during bone chilling temperatures, matters. There’s a lipid barrier in our epidermal cells (upper most

layer of skin) which protects our skin against environmental factors. Extreme dryness breaks this down

and then you are susceptible to irritation which can result in inflammation. The solution is simple

enough; moisturized daily.

Moisturizers perform a function that is very important: they keep your skin hydrated. And as anyone

has experienced, the tightness and itchiness of dehydrated skin can attest; hydrated skin is comfortable

skin. Also, a good moisturizer helps minimize the appearance of fine lines and wrinkles, which is just as

important. At the uppermost level of the skin, the straneum corneum faces a daily assault from the

environment, and so a moisturizer works by creating a barrier between it and the air. Without this

barrier, the skin would flake and become dry and irritated.

All sun protection factors (SPF’S) should

be a sunscreen on its own, not a

moisturizer with sunscreen or a make-

up with sunscreen. When sunscreen

filters are formulated in a moisturizer

or a make-up, the sunscreen is not as

effective because they are by nature

less effective at sitting on the skin’s

surface as sunscreens are.

Another important feature of a moisturizer is its ability to help the skin maintain its

own water reserve.

Hence, OMIC Moisture Rescue

This Ultra Moisturizing Cream contains key ingredients like Moist 24 (known as

Imperata Cylindrica), a unique ingredient that creates its own water reserve in the skin.

It works as a reparative peptide known as (Acetyl tetrapeptide 15) that soothes and

calms over-reactive skin for 24 hours, soothing feelings of pain, burning, tingling or

tightness while increasing skins water reserve. Skin’s comfort is immediately enhanced.

Why is it important to follow a skincare regimen? Many consumers feel that following a skincare regimen on a daily basis is too

complicated or just too time consuming, so they are always on the search for

new products. What they don’t realize is that in order to see visible results

you must be willing to stick with a skincare regimen for a few months.

4. Sun Protection Maintains even skin tone

UVA Protection

1. 95% of skin aging changes are caused by sun exposure and

most of the skin damage is attributed to UVA (aging rays)

compared to UVB (burning rays).

2. Long wavelength UVA, which comprises the vast majority

of UV light is very close in wavelength to visible light. A

simple rule of thumb: when you are outside in daytime,

you should protect against UVA even if the sun isn’t hot or

doesn’t shine. UVA comes through car windows and

windshield as you drive causing premature aging ; wrinkles

brown spots and uneven skin tone.

Common Misconceptions:

No cosmetics should ever be used in place of a good broad

spectrum sunscreen. Many make-up companies claim to have an

SPF(sun protection factor) of 15 or 20. This is great in theory, but

SPF can only refer to UVB blockers. In addition, moisturizers and

foundations are absorbed by the skin, so they are by nature less

effective at sitting on the skin’s surface as sunscreens are.

Sun damage doesn’t just occur from lying on the beach. It happens

all the time; during winter and summer, through sunshine and rain.

Even fluorescent light bulbs emit UVA and UVB rays, breaking

down collagen and skin’s elasticity.

Since most sun spots are triggered by the sun, a minimum SPF 30 is

highly recommended with broad spectrum UVA and UVB

protection every day especially during and after lightening and

brightening treatments as well as limiting sun exposure.

Sun Tips

Anti-aging begins

with PREVENTION.

Four out of five

wrinkles are

directly caused by

sun damage alone.

Get in the habit of

applying sunscreen

½ hour before you

leave your house or

office.

Protect yourself

from the sunlight

that comes through

your office

windows.

Change all halogen

light bulbs in the

house and replace

them with standard

bulbs.

Wear gloves while

driving. ( preferably

without little holes)

Wear a wide

brimmed cotton

woven hat when

exposed to sunlight

(straw hat not

recommended).

It’s always

easier to

prevent than to

repair!

UUssiinngg aann SSPPFF ddaaiillyy iiss aa

mmuusstt,, rraaiinn oorr sshhiinnee!!

5. Skin Lighteners vs. Brighteners

Skin Lighteners Uneven pigmentation affects most people, regardless of ethnic background or skin color. Skin may either appear lighter or darker than normal; there may be freckling, dark brown spots, acne scars, age spots, blotchiness, uneven skin tone, dark brown patches and/or sun damage. Today’s skin pigmentation issues can be treated by using topical skin lighteners that inhibit melanin production, meaning that it prevents the skin from making the substance responsible for our skin color. These skin lightening treatments may contain hydroquinone, the most aggressive topical lightening ingredient as well as others that include, Kojic Acid, Alpha Arbutin, Lumiskin + new advanced

hexylresorcinol combined with niacinamide (vitamin B3) Other potential skin lighteners are Licorice Extract (specifically Glabridin), azelaic acid, and stabilized Vitamin C (10-22% known as L- Ascorbic Acid, Ascorbic Acid, Ascorbyl Glucoside and magnesium Ascorbyl Phosphate). They act as direct inhibitors of tyrosinase, an enzyme in the skin pigment cells ( melanocytes) that is responsible for making melanin.

Topical Hydroquinone is considered by many dermatologists to be a safer, and less expensive option than lasers or deep peels (please see a dermatologist that has experience in treating dark skin). Sometimes deep chemical peels are necessary for consumers who have melasma. Topical Hydroquinone comes in 2% (available in cosmetics) to 4% or more - (available from a physician or by prescription) or in combination with Tretinoin (available in a prescription). Research has shown Hydroquinone and Tretinoin (vitamin a derivative) to be a powerful combined treatment against sun damage or hormone induced melasma.

Hyperpigmentation Increased melanin production - is often referred to as melasma or solar lentigenes. Aside from sun exposure and hormonal imbalance, hyperpigmentation can be caused by skin damage, such as acne scars, wounds and /or rashes. This is especially true for those with darker skin tones. The most typical cause of darkened areas of skin, brown spots or areas of discoloration is unprotected sun exposure. Melasma is generally used to describe skin discolorations caused by hormones. These hormonal changes are usually the result of pregnancy, birth control pills or estrogen replacement therapy. Solar lentigens is the technical term for darkened spots on the skin caused by the sun. Solar refers to sunlight and lentigene refers to a darkened area of skin. These spots are quite common in adults with a long history of unprotected sun exposure. Melanin has two major forms that combine to create varying skin tones. Eumelanin produces a range of brown skin and hair color, while pheomelanin produces a yellow to reddish hue. Melanin provides some amount of sun protection for the skin by absorbing ultra violet light and darker skin colors are less susceptible to sunburn and the overall effects of sun damage. However, no matter what skin color, sunscreen is a must!

Difference between Lighteners vs. Brighteners Skin Brighteners do not actually lighten your skin in any way. They are basically products that enhance

the texture of your skin. Anything that promises a glow or radiance is a skin brightener. Peels and

exfoliants can be thought of as skin brighteners. Results from skin brighteners are much different than

that of lighteners, in that they are very mild. There is no lightening up in terms of shades, just a glow and

an overall radiance. Skin Lighteners decrease the amount of melanin in your skin. They usually contain a

potent concentration of lightening actives that fade dark spots and even out skin tone by inhibiting or

altering melanin synthesis.

Mitchell Group’s newest brand is called OMIC LightenUp and BrightenUp PLUS. It includes the

LightenUp Kit (a 3 step clarifying kit) with Intense Fading Serum designed to restore clear, flawless skin

aggressively but safely. It is now being used by celebrities like Johnny Depp and Robert Downey Jr.

Mitchellgroup has just added 2 more products to this new LightenUp PLUS Category ;

LightenUp PLUS Active Lightening Cream and LightenUp PLUS Lightening Gel, designed for those

consumers who have an urgent need to minimize discoloration and achieve an overall more even,

radiant and healthy-looking complexion.

It’s sister partner, BrightenUp PLUS Skin Brightening Cream and Serum is formulated with our NEW advanced proven non-Hydroquinone ingredient called, Hexylresorcinol. This powerful anti-oxidant targets pathways in the skin, preventing dark spots, often triggered from pregnancy, medication, acne scars and sun damage. It has been specifically combined in a unique complex to safely deliver maximum results, improving the appearance of sun damage and hyperpigmentation, resulting in skin clarity, and uniformity. Hexylresorcinol also has anti-aging benefits that reduce the appearance of fine lines and wrinkles as well as protect against pollutants and sun damage.

6. Sugar: Skin’s Biggest Enemy

We all know that sugar has a negative effect on our waistline and teeth but what most of us

don’t realize is that sugar also has an effect on our skin- and it’s not so sweet. It’s called

Gycation.

What is “Glycation”? A natural process where an overabundance of sugar molecules in the blood (due

to excess sugar in the diet) literally sticks to collagen and elastin fibers, causing inflammation and a

stiffening of the fibers. The collagen and elastin network becomes brittle and eventually the fibers begin

to snap, resulting in a loss of elasticity and firmness in the skin.

There are 2 types of Glycation:

Endogenous glycation - inside the body

A diet high in sugary processed foods leads to an overabundance of sugar in the blood, creating

harmful AGE molecules which trigger inflammation and damage. AGE is more than just a number,

it stands for ADVANCED GLYCATION END –PRODUCTS (what a coincidence that it spells itself out as

the word “AGE”).

“Mitchell Group likes to think of the LightenUp PLUS Brand as our innovative collection

that offers high performance, targeted treatments without the need

for a prescription or a doctor’s appointment”.

Exogenous glycation-outside the body

Any food with sugar combined with fats and protein and cooked over very high heat will

form AGEs that are absorbed during digestion. Examples; french fries, barbecued foods

seared meats etc.

Besides damaging collagen, a high sugar diet also affects what type of collagen you have

– another factor in how resistant skin is to wrinkling

Let me expain further; there are 3 types of collagen I, II and lll

Type lll is the most stable and longest lasting. Glycation reduces type lll collagen into type l

collagen which is more fragile and less stable; as a result, skin is more prone to wrinkling.

The final blow: AGE’s deactivate your body’s natural anti-oxidant enzymes , leaving you more

vulnerable to sun damage- still the main cause of skin aging.

The good news about sugar, damaged skin: It’s never too late to turn back the clock. To keep

collagen supple and prevent AGE from forming, take steps to eat right and keep your skin

looking youthful.

Watch out for sugar hidden foods. Manufactures frequently hide sugar ingredients in prepared

food labels by using different names. Words that end in “ose” such as dextrose, maltose,

glucose and fructose, it is still sugar. By cutting out sugar you’ll see both skin and health

improvement. Instead of rewarding yourself with a candy bar, think of rewarding yourself with

new improved skin and a longer, healthier life.

Supplement your diet with at least 1mg of Vitamins B1 and B6 a day. These vitamins proved to

be AGE inhibitors in a number of studies says, Dr David J. Goldberg , MD a N.Y. based

dermatologist and clinical professor of Dermatology at Mount Sinai School of medicine. Wear

broad spectrum sunscreen daily, rain or shine.

The best advice for already damaged skin is to start prevention now.

It’s never too early or too late to begin prevention.

Follow tips below:

A B C D E Exfoliate regularly

to add radiance to

the skin and get in

the habit of

applying sunscreen

½ hour before you

leave your house

or office.

Never leave the

house without

sunscreen. Wear

broad spectrum

sunscreen daily,

at least a

minimum of SPF

30, rain or shine.

UVA comes

through car

windshield and

office windows

and penetrates

through clouds.

Change all halogen

light bulbs in the

house and replace

them with

standard bulbs.

Wear a wide

brimmed cotton

woven hat when

exposed to

sunlight (straw

hats not

recommended)

Eat low sugar diet.

Add anti-oxidant

foods to your diet.

These free radical

fighters help to

keep sugar from

attaching to

proteins , so

replenishing their

supply, both by

eating more anti-

oxidant rich fruits

such as nuts and

vegetables,

cranberries,

walnuts and red

bell peppers is a

real skin saver.

Use products

that contain

anti-

inflammatory

properties by

applying

topical anti-

oxidants such

as Vitamin “C”

and “E” during

the day and at

night use

peptides or a

retinol cream

to increase

collagen

production

which are real

skin savers.

7. Food Tips That Address Specific Skincare Concerns

WHAT TO EAT WHAT TO AVOID

BREAKOUTS

Bright red and orange fruits and vegetables have beta carotene which your body converts to oil reducing Vitamin A. Green leafy vegetables contain vitamin B6 which minimizes swelling, so pimples are reduced.

Iodine rich salt, shrimp and seaweed stimulate oil glands, inducing irritation of pores.

WRINKLES

Fruits rich in color( such as berries) have Vitamin “C” which help to promote anti-aging, skin firming collagen and anti-oxidants. Orange seafood like salmon and lobster contain Astaxanthin, another potent anti-oxidant stronger than vitamin “C” and “E”.

Excess sugar! We must balance sugar intake because too much sugar can affect the skin, binding to collagen and elastin fibers, breaking down elasticity, resulting in sagging skin

DRY SKIN

Drink lots of water and eats foods with good fats (which will help to keep cell walls strong and prevent water loss) like avocado and olive oil as well as citrus and kiwi( the potassium they contain regulates the body’s water levels). Cabbage has sulfur which can help to prevent dry, irritated skin.

Drinks like coffee and black tea dehydrate your internal tissues and skin. Most fried foods contain trans fats and hydrogenated oils which can often deplete levels of good fats and can lead to dry skin.

ROSACEA

A symptom of inflammation in the body, chronic rosacea often controlled by topical medication can also be managed by eating calming foods such as fish, cucumbers and licorice. Turmeric seasoning, which gives curried dishes their marigold hue, is high in curcumin, a powerful anti-oxidant and anti-inflammatory.

Hot foods (in temperature and spiciness) alcohol and caffeine make blood vessels swell so skin appears more red. Niacin rich peanuts can also increase flushing.

"If we just listen to our bodies and what they're telling us about food,

we're the best judges of our needs"

Deepak Chopra

8. Functions of BHA’S (Beta Hydroxy Acids) & AHA’S ( Alpha Hydroxyl Acids)

What is Salicylic Acid? Salicylic Acid is a Beta Hydroxy Acid, an anti-inflammatory that reduces inflammation in the skin first, than it absorbs oil, bringing up debris to the surface of the skin. Salicylic Acid in cleansers dissolves deep inside the pores, exfoliating dead skin cells to help eliminate sebum, dirt and bacteria. Unlike other skin care ingredients, Salicylic Acid adheres to the skin and doesn’t get washed away upon rinsing. This makes Salicylic Acid more efficient and effective than any other acne ingredient. This powerful ingredient can be found in OMIC Blemishless -3 step clarifying acne kit. Oily skin and acne prone consumers should try and use clarifying treatments that contain at least a 2% Salicylic Acid for it to be effective and to provide short and long term results. 1% Salicylic Acid is efficient in a cleanser. Lactic and Glycolic Acid = Anti-Aging Alpha hydroxy acids are exfoliants that have long been used to impede or delay skin aging. The exfoliant process reduces the buildup of cells in the lower layers of the stratum corneum, encouraging rapid shedding of dead skin cells on the surface, thus triggering an increase in cell turnover rate and cell renewal. Because Lactic Acid and Glycolic Acid are commonly used AHA exfoliants, they are often lumped

together in terms of the benefits they deliver however, there is a clear distinction to be made. Because

Lactic Acid is derived from sour milk and fermented fruits and vegetables, it is a larger molecule than

sugar cane-derived Glycolic Acid, therefore it does not penetrate as deeply and is hence much less likely

to cause irritation to the skin. For this reason alone Lactic Acid is the AHA of choice for sensitive and

rosacea prone skin. However, the benefits of Lactic Acid are huge and its other rejuvenating properties

also make it the clear choice for sensitive skin types who do not want to brighten skin with an aggressive

skin lightening ingredient such as Hydroquinone.

Simply put: 3 types of Alpha Hydroxy Acids;

Lactic Acid- most gentle, not irritating-comes from milk Malic Acid -from apples

Glycolic Acid - most aggressive, comes from sugar

F & W AHA Product Examples:

1.Fair and White Original AHA product line consists of 2 products with Lactic Acid. AHA Exfoliating Soap ; uses Intense hydrating and skin softening properties of (AHA) Lactic Acid for their antibacterial and astringent benefits on skin problems such as acne, oily skin and breakouts. Leaves skin soft, smooth and rejuvenated. Lactic Acid is well tolerated by sensitive skin users. 2.AHA Body Lotion also uses AHA gentle exfoliant Lactic Acid, to soften and hydrate skin as well as to brighten and revitalize the texture of dull uneven skin tone, giving it a brighter, more youthful appearance. 3.AHA Lightening cream contains Glycolic Acid. It softens skin as it reduces appearance of dark spots with Bearberry Extract, brightening and smoothing with AHA exfoliant, Glycolic Acid. Glycolic Acid is a natural product derived from sugar cane and is fantastic for exfoliation and

moisturization of the skin. All skin types benefit from Glycolic Acid - it is the most commonly recognized

chemical peel solution. Using a product with Glycolic Acid can produce dramatic results - shedding dead

skin cells and replacing them with new, softer skin for a more even skin tone. Glycolic Acid will instantly

give the skin radiance, restoring a smooth, youthful complexion. You can also look for Omic Glyco – A, a

12% Glycolic Acid Cream. This cosmetic skin peel is often used as an anti-aging treatment to refine and

soften skins texture, tighten pores, reveal healthier luminous skin, minimize fine lines and wrinkles, fade

brown spots and rejuvenate skin's surface. Dermatologists and estheticians have been utilizing Glycolic

Acid as an effective and proven tool in the fight against the aging process for many years.

Many consumers do not want to use lightening products with Hydroquinone therefore, Mitchell Group

has added BHA’S and AHA’S to Fair and White products as a replacement for non-hydroquinone users.

After consumers achieve their lightening results with more aggressive ingredients like Hydroquinone,

AHA’s can be used to maintain brightening results afterwards, without harming the skin.

9. Common Skin Concerns and Questions Large pores

They are as annoying as mosquitoes on a balmy summer night, but unfortunately, these

20,000 pores that are spread out across your face, particularly the large pores that often

make the skin look rough and uneven, can’t simply be swatted away. There are several

reasons why the pores have this unattractive appearance. It is true that those with oily

skin tend to have larger, visible pores than those with normal to dry skin, but this is just a

guideline, not a hard and fast rule.

The biggest reason is that as we age collagen production slows down. Pores become

dilated due to lack of collagen in the skin which is the result of the interruption of normal healthy cell

reproduction from internal imbalances and external environment factors. Smoking can also cause a

decrease flow of oxygen and nutrients to the skin thereby, giving the skin a dull, sallow appearance.

The best way to deal with enlarged pores and oily skin is to keep them clean by professional facials and

cleansing twice a day with a cleanser that contains Salicylic Acid or Glycolic acid. They never should be

used together as one ingredient can have a negative effect on the other.

Finally never underestimate the power of a make-up –primer. Follow up with OMIC PoreFree Make-

Up Primer. PoreFree was created with a silky sheer coverage to reduce shine, hide visible pores and

any skin imperfections, instantly providing skin with a smoother and more even matte finish. It is

available in light, medium and dark shades.

Is it bad to sleep with make-up?

Sleeping with make-up is a big NO-NO! The skin repairs itself at night and it will not have the essential

vitamins and nourishment it needs to rejuvenate itself. And if your skin is oily, it will clog your pores and

cause breakouts. Change pillow cases often, as they can be quickly riddled with unwanted bacteria. For

an easy cleansing solution, try OMIC Blemishless, Anti-bacterial pads with potent anti-bacterial, Tea Tree

Oil and anti-inflammatory, Salicylic Acid. Convenient and fast acting clarifying pads can be kept at your

desk for a quick touch-up during the day, your purse or back pack during school hours or after-school

sports especially, after an intensive workout. Perfect for on the go consumers. Teens love them!

What is Rosacea?

Rosacea, is a common skin condition that affects 14 million consumers with concerns of facial redness,

inflammation and irritation, try one of 3 products in the OMIC Rosacea Line:

Rosacea Relief (Ruboril S) with Golden Chamomile and Licorice extract to sooth and comfort a sensitive

complexion and powerful hydrating anti-oxidant Shea Butter to prevent dryness or irritation. It is

fragrance free and water resistant. Redness Relief SPF 50+ Expert tinted sunscreen that works as a daily

sun protection to tone down facial redness and to help prevent flare-ups.

Regimen for flake-free nose

Flaky skin is usually a condition called Seborrheic Dermatitis which occurs when skin is severely dry and

dead cells slough off too rapidly around the nose, eyebrows, ears and scalp.

It’s important to use a moisturizer containing glycerin (which attracts water to the skin) twice a day to

soothe dry skin. If the area is red and irritated, also use an over –the- counter 1percent Hydrocortisone

Cream day and night for a few days.

F & W Original Skincare has 2 hydrating creams that will help heal dry skin issues.

Cream Milk - formulated with Glycerin and pure anti-oxidant Shea Butter.

Ultra Moisturizing Cream - both recommended to solve dry skin issues.

Omic Moisture Rescue - repairs and hydrates those specific dry flaky areas.

Regimen for uneven skin tone

If skin has been freckled with visible sun damage; blotchy uneven skin tone, brown spots, or any

other skin discoloration, try any of our skin lightening products such as Lighten Up 3-Step System,

LightenUp PLUS Active Lightening Cream or LightenUp PLUS Lightening Gel.

Creams or lotions are formulated to solve skin discoloration, without over-drying the skin. Gels

and serums are formulated for more oily skin. To be used preferably at night and highly

recommended to use an SPF of 25 or higher during and after lightening and brightening

treatments.

Put the freeze on Your Blemishes (acne)

Blemishless - Rapid Clarifying System

For all age groups, teen to mature hormonal skin.

Sometimes the stress of environmental elements can trigger

blemishes (pimples). A 3-step fast acting, non-irritating – non

drying acne kit designed to work synergistically and reduce

inflammation, unclog pores, clarify skin and prevent future

breakouts.

The kit contains:

Purifying Foaming Cleanser, Anti-bacterial cleansing pads and Blemishless Fighting Treatment Lotion all

formulated with powerful clarifying anti-inflammatory salicylic acid, potent anti-bacterial tea tree oil and

innovative 5 Apha Avocuta all work together to benefit blemish-prone skin without the inclusion of

harsh irritating ingredients. Don’t be afraid to invest in some of these products-The supple glow in your

face and smooth touch of your skin will reaffirm a return on your seasonal investment.

Dark circles under the eyes

Discoloration of the eye area affects many of us from time to time. For others, the dark circles can persist as a long-term feature, sometimes as a result of an illness, but often as a result of allergies, inadequate sleep, and even heredity. The eyes are the first to show visible signs of aging because the skin around the eyes is seven times thinner than the skin on our face. And as we age, the eye area becomes more delicate, resulting in puffiness, dark circles, fine lines and wrinkles. Whatever the cause, you can still minimize the appearance of dark circles and wrinkles by following a consistent regimen with OMIC high performance LightEyes Eye Gel formulated with powerful anti-aging peptides.

The most advanced and effective topical products on the market today are eye gels/serums formulated with Haloxyl, a potent anti-aging peptide. Haloxyl works by literally loosening small blood fragments that leak out from capillaries which are the exact cause of dark circles under the eyes. It works by flushing out small fragments of blood, promoting a decongesting action, boosting circulation and thickening the skin under the eye area thereby, reducing bags and dark circles, promoting a much lighter effect. Eyeseryl another potent peptide reduces puffiness, smoothes fine lines and firms and tones the skin, making the eyes look more refreshed and rested. And Actiwhite, a lightening and brightening active, firms, tones and tightens the skin.

Tips to Keep Your Eyes looking their best

Sleep on a high thread count pillowcase, which you should wash in a Free and Clear formula detergent (Many Dermatologists recommend ALL brand Free and Clear)

Limit your salt consumption since salty food can exaggerate under eye puffiness

Try to get at least 8 hours of sleep since lack of sleep can make eyes look tired and aged

If you have long standing dark circles under your eyes, try our LightEyes Eye Gel formulated to reduce puffiness, boost circulation and diminish dark pigmentation. This eye gel will give tired looking eyes a more rested and lighter appearance.

When applying Light Eyes, pat eye area gently with ring finger so you don't damage delicate skin around the eye area.

Keeping Light Eyes Gel in the refrigerator will help surrounding eye tissues and small blood

vessels to contract, diminishing puffy eyes and dark circles.

And a few

minutes each day

will save you lots

of Years

on your face in

the future.

About Mitchell Group

Founded in England in 1954, Mitchell Group soon became known as a leader in the pharmaceutical industry; specializing in SKINCARE PRODUCTS that targeted skin discoloration for women and men in Africa. Over time, we noticed many consumers incorrectly using various prescription-drug lightening creams, gels, oils and other preparations in ways that could possibly cause more dark pigmentation, resulting in red irritation and inflammation. Armed with this knowledge, we branched into the cosmeceutical side of the business, and began to carefully study and develop safe, efficient lightening products to achieve optimum, visible results.

Through years of ongoing research and development, Mitchell Group’s laboratory facilities in the United States, Switzerland and France continue to discover new cutting-edge formulas that promote healthy skin. We rigorously put these formulas to the

test in clinical and laboratory trials to insure our products’ effectiveness and safety. Our entire product line has been clinically tested and follows FDA guidelines. One can enjoy the benefits of beautiful skin with the continued use of Mitchell Group’s many exciting topical cosmetic and pharmaceutical hybrids -- specifically created to produce youthful, flawless skin.

The Mitchell Group is headquartered in Miami and has offices in the United Kingdom. The Company distributes Fair & White, So White and the Yelen brands, all produced in France, while other brightening products from Mitchell Group are produced in the United States, Europe and Lebanon. The selling network extends to North America, South America, the Caribbean, the United Kingdom, Africa and Asia.

In October of 2009, Mitchell Group launched a new SKINCARE brand called OMIC SKINCARE. Omic Skincare is made for all ethnicities and age groups. It is dermatologically tested and recommended for restoring clear, flawless skin. Its innovative collection of high-performance cosmeceutical products offers a complete range of targeted treatments for specific skin concerns, including acne, dull skin, enlarged pores, sun damage, hyperpigmentation, dark under-eye circles, dry sensitive skin and rosacea.

For more information, visit OmicSkincare.com

“Love your skin with Mitchell Group Skincare”

Copyright Information

Information in this document is the property of Mitchell Group. No part of this document may be

duplicated, transmitted, resold or reproduced in any form or by any means without prior permission

from Mitchell Group.

Unauthorized duplication of this material in any form is strictly prohibited. Violators will be prosecuted

to the fullest extent of the law. If you have any information regarding the illegal re-selling or duplication

of this document please report it to support@MitchellGroupUSA.com for your reward.