Avaali Solutions-Digital Asset Management Solution

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Digital Asset Management for

Online Marketing


Business Case for DAM in

Online Marketing

In-bound is the new out-bound

Content marketing is getting bigger than ever

Consumers should be able to find content on

any device

Infographics, images and videos

Speed and time to market is key


Complexities, Risks and Challenges

• E-Channel content at very high regulatory and legal risk

• Regulations vary by country / region

• Potential damage to brand and reputation

• Leakage of sensitive and confidential information.

• Current level of exposure to content

• Lapses in process and control

• Types of online marketing content have been rapidly multiplying and evolving

Growth in the types of

content

Current level of

exposure to content

Regulatory &

Compliance

Risk to brand and reputation


Digital Asset ManagementWhat is it? Where does it add value?

Digital Asset Management

(DAM) comprises of the

ingestion, annotation,

cataloguing, storage, retrieval

and distribution of digital

assets. Images, videos, audio

and image rich documents are

the type of assets managed by

DAM.

DAM enables organizations to

maximize returns from their

digital assets

Control over corp. brand

Reduce Costs

Increase Revenue

Compliance

Market Agility

DAM


Canto Cumulus DAM


Canto Cumulus DAM

Flexibility

Start easy; build big

Multi-language support

Performance

Designed for metadata

management

Security

Dynamic permissions; granular

control


Automatic asset meta-data

capture & categorization

Rich flexible search capabilities

help users find assets instantly

Integration into Adobe Design

Suites

Workflows for content

collaboration, review and

approvals

Reduce time to respond to

customer inquiries by quickly

finding the right product

brochures, diagrams,

marketing videos, how-to’s etc.

Accelerate time to market

Commission new content

quickly to:

Accelerate new

product launches

Tweak offerings in

response to market

conditions

Increase Market Agility


Workflows and Collaboration

across asset lifecycle

Granular Access Controls

Asset Watermarking

Audit Trails

Secure sharing of assets

Ensure that asset review and

approval prior to

publishing/distribution

Supply staff and suppliers with

assets that adhere to brand

guidelines

Reduce risk of breaching

copyrights and corporate

guidelines by tracking asset

usage

Greater control over Corporate Brand


Automatic asset meta-data

capture & categorization

Rich, flexible search capabilities


Powerful Asset Re-purposing,

transcoding capabilities

Workflows and Collaboration

across asset lifecycle

Easily find assets for re-

use instead of re-

generating material that

exists

Avoid expensive fines

due to copyright breaches

Increase productivity

through asset creation,

modification/re-use and

distribution processes using

in-built

collaboration/workflow tools

Reduce Costs


Multi-channel publishing

Secure sharing of assets with

partners/customers

Rich flexible search capabilities


Integration into Adobe Design

Suites

Workflows for content

collaboration, review and

approvals

Accelerate time to

market by commission

new content quickly

Increase customer

satisfaction and market

reach by publishing rich,

relevant and timely content

Syndication/licensing of

assets to third parties

Accelerate time to revenue


Retention Management

Granular Access Controls

Asset Watermarking

Audit Trails

Secure sharing of assets

Preserve assets using

appropriate retention

schedules

Prevent unauthorized

access

Secure sharing of

assets with adherence

to copyrights and

corporate guidelines

Compliance


Cumulus DashboardSearch, collaborate, share, organize

into collections and categories,

download, and add watermarks and

overlays all from a clean, simple web

interface.


Extensive Metadata support

Cumulus supports all digital file

formats

Captures core meta-data

provided by the OS

Enhanced meta-data support for

all popular digital asset formats

Allows search by audio/video

durations, fonts used in layouts,

full text of presentations etc.


Cumulus Video Cloud

Convert videos into

common video file

formats with a single

click, and stream video

online across multiple

devices

Automatically play the

right video format and

quality level based on

Cumulus Video

Streaming’s detection of

the device, platform and

internet connection

speed.


Canto Integration Platform (CIP)

Cumulus ServerMetadata Assets

Canto Integration Platform


Canto Cumulus System Architecture

Modular Architecture

Cumulus Web Server

provides additional layer,

preventing direct access to

core application, ensuring

security and scalability

Cumulus Storage Vault is

decoupled from core digital

asset cataloguing

application/database,

ensuring performance and

scalability


Why Canto Cumulus DAM?

Typical DAM Requirements Cumulus capabilities

File formats, metadata capture Supports all file formats and

enhanced meta-data

Migrate/batch import existing

assets and metadata

supported

Multi-language support supported for both UI and asset

meta-data

Secure access while sharing

assets with partners over a public

network

Supported through access controls

and modular architecture

Workflows- requisition, creation

and expiry/archival

Robust workflow and automation

engine

Multi-channel publishing Supported

Distribution with watermarking Supported

Asset re-purposing, transcoding Supported

Audit Trails Supported

Price Performance, with

enterprise class features

at an affordable price.

Faster ROI, Lower TCO

with quick, hassle-free

deployment and easy

maintenance

Reduce time spent

searching for digital

content

Improve collaboration,

internally and externally

Minimize the cost of digital

content that gets lost

Decrease your time of

data entry

Ensure content is

protected and secure

Utilize within existing

enterprise apps


Typical Use Cases

• Retail: Product Catalogs can be presented to prospective buyers

using tablets at point of sale locations or e-commerce sites

• FMCG: Manufacturers/Distributors can make new promotional

schemes, offers and product catalogs available to

Distributors/Retailers in real time on portals and mobile devices

• Other use cases:

• Media Licensing and Royalty: Users can share already owned assets across

agencies or brand without the need to do repeat download

• Integrating DAM into Web Content Management : the author can search and

select images from the repository to be published to their website


Cumulus Customers

1 million Cumulus user licenses, 14000+ server licenses


DAM Implementation Best Practices

• Conduct discovery workshops with key stakeholders and asset

creators/users

• Identify types of assets and their meta-data/categories and end

points where they are created/consumed

• Design a scalable, cost-effective asset storage architecture and

application landscape

• Put in place asset search/retrieval mechanisms and access controls

based on user type/role and location

• Use out of the box functionality and appropriate add-ons to achieve

quick deployment and faster ROI


About Avaali


Purpose

Avaali enables enterprises engage

better with their internal and external

stakeholders by managing and

leveraging the power of

information


About Avaali

Who we are

•Founded in 2012; started

operations in January 2013

•Private Limited company

under Indian MCA

•Headquartered in

Bangalore with presence in

Mumbai

What we do

•Advisory services in the

area of enterprise

information management

•Support in creation of

information strategy

•Connect strategy to

execution

•Implementation and

support of best of breed

technology solutions in

the area of information

management

Differentiator

•Strong understanding of

EIM and best practices

across business functions

•Specialized skill pool –

with several years of

global experience in

implementation and

advisory services

•High focus on

accountability and

delivering business

outcomes for customers

Values

•Accountability

•Integrity

•Love for Success


Why Avaali ?

Avaali provides a unique solution approach to all your EIM needs –

business process based approach, not product/solution centric.

Canto Certified Silver Partner – certified implementation & support

consultants

At Avaali our sole focus is to improve and optimize business performance

for customers using best of breed solutions for Information Management

including DAM, ECM etc.

Advantages of working with Avaali

o Highly skilled professionals with consultants who come with global

implementation experience of Information Management solutions

o Enterprise Information Management strategy creation

o Lean implementation methodology


Our Promise

We always deliver our commitment on time as a result of

our deep understanding of EIM

We deliver high quality engagements as a result of our

highly experienced skill pool

We ensure personal attention of senior management

team to each project regardless of its size


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