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Online Measurement for
Law Firms
Online Measurement for
Law Firms
Improve your client development processes with
valuable insights into how your prospective clients
interact with your website.
Gyi Tsakalakis
Director | AttorneySync
http://www.attorneysync.com
Your web presence can assist with
the success of your law firm
Online Measurement for
Law Firms
Why? What? How? Goals
But what do you know about
your online audience?
Online Measurement for
Law Firms
Who are they? How are they
Finding you?
What are they
doing once they
get there?
When are they
visiting?
Why? What? How? Goals
Better marketing with
website insightsThe more you know about your online audience, such as where
they come from and what they’re looking for, the more you can
focus your marketing efforts on what actually works.
AttorneySync + Google Analytics can help.
Online Measurement for
Law Firms
Why? What? How? Goals
Who are your visitors?
Online Measurement for
Law Firms
Find out how many visitors you're getting and where
they're located, so that you know where to focus your
marketing budget.
Why? What? How? Goals
How are your visitors
finding you?Learn which search engines, blogs, websites and social
networks your prospective clients are using, and increase
your client development efforts on those channels.
Online Measurement for
Law Firms
Why? What? How? Goals
What are visitors doing on
your site?Discover how long people stay on your site and which
pages aren't being viewed as much. Increase visitor
engagement by featuring your best content on your
most popular pages.
Online Measurement for
Law Firms
Why? What? How? Goals
When are most visitors
coming to your site?
Online Measurement for
Law Firms
Identify activity patterns, and be ready for
corresponding increases in visitors.
Consider posting content, updates and statuses on
days and during times that your target audience is
most active.
Why? What? How? Goals
Online Measurement for
Law Firms
Measure progress towards your
marketing objectivesSet goals in Google Analytics to understand if your
website is helping you achieve your online objectives.
Use different goal types to measure different types of
conversions, like potential client inquiries, phone calls,
downloads or subscribers.
Why? What? How? Goals
Valuable insight at no
extra cost
Online Measurement for
Law Firms
See all your information online in easy-to-read reports.
Use different goal types to measure different types of
conversions, like phone calls, time spent on your
website, or total pages visited.
Why? What? How? Goals
Thank you.
If you have any questions or would like help
setting up and configuring Google Analytics for
your law firm please feel free to contact us:
http://www.attorneysync.com
Online Measurement for
Law Firms
