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Presentation for the 2011 IWV Economic Outlook Conference held at the Kerr McGee Center on Feb. 10, 2011 in Ridgecrest, CA.
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to Social Media and Business
An Introduction
H. Jessica Armstrong 2011 IWV Economic Outlook Conference
“Social Media is the democratization of
information, transforming people from
content readers into publishers. It is the
shift from a broadcast mechanism, one-
to-many, to a many-to-many model,
rooted in conversations between authors,
people, and peers.”
COMMUNICATIONS MEDIA
Space defined by media owner
Brand in control
One way/ Delivering a message
Repeating the message
Focused on the brand
Entertaining
Company created content
SOCIAL MEDIA
Space defined by consumer
Consumer in control
Two way/ Conversation
Adapting the message
Focused on the consumer
Influencing, involving
User created content
Social media is
changing business.
People ARE talking about your business or organization
– offline and on.
Smaller customer base = Better engagement. Better relationships.
For a business, this would be tragic.
Social media is big, evolving and here to stay
96Percentage of Gen Y that have
joined a social network.
50+Fastest growing demographic for
Facebook and other social media.
LISTEN.
You can't know where
you're going until you
know where you've
been.
It's about them.
Thank you.Photos & Graphics
Slide 1 – Flickr photo from KayVee.INC
Slide 3 – Recreated from “What's next in Media” by Neil Perkin. www.slideshare.net/neilperkin/whats-next-in-media
Slide 4 – By Brian Solis and JESS3. www.theconversationprism.com.
Slide 6 - Flickr photo from Intersection Consulting
Slide 7 - Flickr photo from lovestruck
Slide 8 - Flickr photo from fensterbme
Slide 9 - Flickr photo from Intersection Consulting
Slide 10 - Flickr photo from maczydeco
Slide 11 - Flickr photo from whurley
Slide 12 - www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
Slide 15 - Flickr photo from Wildebeest
Slide 17 - Flickr photo from Intersection Consulting
Slide 18 – Own screengrab from YouTube
Slide 19 - Flickr photo from Jenser (Clasix-Design)
Stats & QuotesSlide 2 – Brian Solis. www.briansolis.com
Slide 13 & 14 - Pew Research Center's Internet & American Life Project, Aug. 2010.
Questions?
Visit the IWV Economic Outlook
Conference blog at www.iwveoc/blog or
email me at [email protected].
