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SUSTAINABLE BUSINESS EVOLUTION Almanor International is the first Spanish company specialized on Business Development. A common dilemma to all companies, is how to concentrate in our daily business and at the same time undertake constant actions that will develop the growth of our company; being actions directed to growth into new domestic or international markets, new products, new businesses or else. Almanor International takes care of such business development actions as an external body, avoiding your company to distract its internal human and financial resources, and at the same time minimizing the risks of the new ventures. Some of our areas of work are: Company implant processes in the Spanish market. Development of International markets Creation of commercial and distribution networks Identification of corporate and industrial partners

Almanor International e-brochure 2011

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Page 1: Almanor International e-brochure 2011

SUSTAINABLE BUSINESS EVOLUTION Almanor International is the first Spanish company specialized on Business Development. A common dilemma to all companies, is how to concentrate in our daily business and at the same time undertake constant actions that will develop the growth of our company; being actions directed to growth into new domestic or international markets, new products, new businesses or else. Almanor International takes care of such business development actions as an external body, avoiding your company to distract its internal human and financial resources, and at the same time minimizing the risks of the new ventures. Some of our areas of work are:

Company implant processes in the Spanish market. Development of International markets Creation of commercial and distribution networks Identification of corporate and industrial partners

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INTRODUCTION THE CONCEPT: Companies spend large amounts of money and distract a great amount of resources in entering new markets or niches During starting periods outside our natural market, everything is demotivating, uncertain and instable: Have we made the right decision? Are we understanding the messages from the market players? How to manage language and cultural barriers? Is our team appropriate? Is this the correct timing? When will the first income arrive? In the meantime large amounts of money are spent, mostly in fixed expenses that will never be recovered if the business does not succeed. Unfortunately, it is not until you have gone through that experience of many months (and large amounts of money spent) that you can assess if you had made the correct decision in starting this venture, or if your efforts had been put in the right direction. Almanor International proposes the following to you: Do not make that investment yet and let us start your operations for a recommended period of three to twelve months. Almanor International will act as if we were your Project Team. We will go physically into the market, interact with the players, test your strategy and will come back to you periodically with information and potential sales. We will initially drive your project giving you 100% visibility and control. Almanor International is to your company, a business insurance where we advance some time and effort previous to investing the resources, in order to guarantee as much as possible that your company will be welcome in the place where you are entering; or at least that you will have a strong knowledge about the tools that will need to be used in order to fight with certain capacity of success. The Mission of Almanor International in the development of your business, is to minimize the human and financial impact of your new venture and to maximize your probabilities of success in a professional, transparent and efficient way.

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OFFERED SERVICES ENTRANCE IN THE SPANISH MARKET To open a subsidiary of a foreign company in Spain, can cost between 300.000€ to 400.000 € the first year of operation, plus a long time and effort spent in bureaucracy (47 days, 10 different processes and an important investment). Entering a new country always creates confusion, even if we master the local language and we have a certain degree of experience on the cultural characteristics. Almanor International proposes you to take over your starting operations for a period of six to twelve months, when we will offer your company:

A full picture of market and its environment. Deep knowledge of the market players Feedback from the players about your company, product or service. Appreciation about your offer. Appreciation about your strategy.

All the above, under the close control and visibility of your company. When Almanor International is finished with its job, your company will have a clear view of the market, a consolidated strategy and access to all market players. It will be then when your company will have to decide if it will continue in the market or if it was not the appropriate moment to enter. Both decisions would have saved you a large amount of money, time and effort, because you used the services of Almanor International. Some of our references are: 1. Northern European Plastic company 2. Russian Oil and Gas company 3. Solar Panels manufacturer 4. European Industrial Services Company

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OFFERED SERVICES INTERNATIONAL EXPANSION Opening a new market always implies a learning period about the specific characteristics of that market. In order to undertake entrance actions, we need very specific knowledge about the way to organize such access in addition to a strong capacity to understand and evaluate the messages coming from the market. In this sense, it is not recommendable to distract the existing human resources with an already assigned function in the organization, and without the necessary capacity to manage the different foreign market barriers. Almanor International suggests the possibility of taking over these first steps in the new country, offering your company:

A clear view of the environment and its structure Contact with the market players A local vision of your product or service.

Some of our references are: 1. Homeland Security for Middle East 2. Software for France 3. Industrial Services for Libya 4. Home Appliances for Japan 5. Medical Equipment for Morocco 6. Intelligent surveillance systems for South-Africa

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OFFERED SERVICES IDENTIFICATION OF PROJECTS In several cases, there is no need of a permanent physical presence in a certain country, but it is necessary to have an idea of the projects which your company could target. This method is widely used by companies that perform large scaled projects. Almanor International, Offers your company the possibility of being directly introduced in the market, understanding who are the key players in order to identify the present and future prospects that will happen in the country. All this without the need of a permanent office. To reach this understanding it is key to interact with the market players and have reliable information of each opportunity, including: 1. Project scope 2. Budget 3. Estimated tendering date 4. Technical and commercial requisites 5. Main competitors 6. Contacts Almanor International prevents you from having to support a costly and inefficient presence in a country while projects are still in planning phase; allowing you to make your physical entrance, only when the right moment has arrived. Some of the sectors we have supported are: 1. Medical equipment 2. Homeland security 3. Infrastructure concessions 4. Transport 5. Civil construction 6. Industrial construction 7. Full Turn Key projects

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OFFERED SERVICES ENVIRONMENTAL ANALYSIS The consolidation of an organization, always implies a series of steps, which are a mandatory requirement to give strength to the project. These steps are: These steps are sequentially dependent, where we need to consolidate the previous step in order to efficiently design the following. The foundation of all of them is the first one: Understanding the environment. Almanor International proposes you to access the environment, studying its characteristics, interacting with the players, identifying the market drivers and understanding the market structure. The final result of our work will be the foundation for your final strategy

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OFFERED SERVICES STRATEGY DESIGN, REDESIGN AND TEST Once consolidated the knowledge of the environment, we can proceed to design our strategy. The development of the strategy will have a circular process of design and test, until the consolidation of the appropriate strategy. Almanor International will support you during the whole process, offering assistance in the strategy design and later entering the market to test it, obtain feedback from the players, evaluate the results and support you in redesigning the strategy again. This process will be repeated as many times as necessary and until the strategy has been consolidated.

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OFFERED SERVICES PRODUCTS AND SERVICES ACCEPTANCE TEST Do you know if your product or service is sufficiently prepared for a certain market? Do you know the degree of adaptability that the product will have to go through in order to be suited in an specific local market? Initial design, local legislations, color, price, name, culture of usage, are some of the variables that could determine the success of your product. Almanor International, offers you the possibility to make an intensive field test of your product or service. We do not use client samples. We go directly into the potential clients and give them the opportunity to give their opinion about your product or service and its use. This way, and before making your initial investment, you will have the possibility to evaluate the feasibility of your project and make the necessary adjustments to adapt it to the local demand. Some of the products and services that we have tested are: 1. Plastic products 2. Solutions to increase the quality of fish. 3. Software 4. Amphibious aircraft

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OFFERED SERVICES DEVELOPMENT OF SALES NETWORKS If your company requires the creation of a local sales, distribution or logistic network, Almanor International supports you in all the steps of its creation. Distributors, agents, own commercial team; Domestic, Regional, local, islands: Almanor International supports you in the identification and selection, advises you on the type of contract and conditions commonly used in the sector, and tests the sales network until it is consolidated, helping you in the necessary modifications throughout the process. For this, Almanor International performs an intensive fieldwork, listening the recommendations of the market players and identifying the most adequate companies and people to collaborate with you. Some of our references are: 1. Canned fish 2. Construction machinery 3. Plastic products 4. Frozen fish

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OFFERED SERVICES SELECTION OF PERMANENT PARTNERS The selection of a local partner is a long and difficult task. As a matter of fact, most of the partnerships, JV, collaboration agreement, strategic alliances, or similar; end up in failure . The reasons behind are normally the differences in interests, company cultures or market strategy. The selection of local partner should always be accompanied of a detail fieldwork study, including visits to facilities and most important clients among others. To evaluate the real position of that partner in the market, its reputation in front of it, its company culture, its financial strength and its savoir-faire; is the only way to settle a strong foundation for a future collaboration. What will be its real contribution to our project, the compatibility of its activity with ours, its capacity and willingness to invest in the future development of our venture, are further aspects that will require a detail study. Once our partner has been selected, the elaboration of an agreement that will cover in detail the present and future collaboration of the parties, is the next step for a future stable and durable relationship. Almanor International, will give your company support in the search of partners and collaborators from start and until the agreement between the parties has been closed. Some of our references are: 1. Commercialization of train components 2. Construction Equipment 3. Software

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OFFERED SERVICES GOVERNMENTAL RELATIONSHIPS Is it your objective to work with the public administration? This can be a long and costly process for your organization. Almanor International can support your introduction in the Public Administrations, informing you about:

Requisites Legal Frame Contacts Tender situation Environment and its players.

The majority of the Public Administration processes, are normally continuously delayed. With the support of Almanor International, your company will not need to distract precious resources and undertake unnecessary financial expenditures. Together, we can estimate the monthly workload that the introduction of your company in the different tender processes will require. Almanor International, will use that time to make your introduction. Some of our references are: 1. Central Fingerprint Identification System 2. Anthropology system for forensic police 3. Fake document detection system 4. Amphibious aircraft for firefighting and rescue 5. Oil Spill cleaning technologies

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OFFERED SERVICES MANUFACTURING PARTNERS Does your company need a local manufacturing partner? Almanor International can support you in this process: by Studying the needs of your company and product Elaborating lists of candidates and its characteristics Selecting candidates Making the fist contacts Evaluating their capacities Presenting to your company a shortlist of the most qualified Supporting your company in the final decision and agreements Following up the process Some of or references are: 1. Plastic manufacturer 2. Train manufacturer

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OFFERED SERVICES FIELD STUDY In addition to the services offered before, Almanor International can perform any type of work that requires an exhaustive and realistic fieldwork study, where the physical interaction with the environment is key. Some of the studies realized are: 1. Evaluation of the quality on different car dealer companies, given the interest of a

foreign group to invest in Spain. 2. Search of store locations for an international fashion group. 3. Elaboration of a list of medical equipment manufacturers and distributors of medical

equipment in Spain, requested by a British group.

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CONCLUSIONS WHY ALMANOR INTERNATIONAL? 20 years of experience Business development experts Cost savings Efficiency Consolidation of strategies Honesty Transparency Visibility

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CONTACTO Almanor International Rio Lot, S.L. Isabel de Farnesio, 18—2 28660 Boadilla del Monte (Madrid) Spain Tel: +34 91 8287274 Fax: +34 91 632 41 57 [email protected] www.almanor-international.com