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READ
AGE
NCY
WHITE
PAPE
RS
READ
AGE
NCY
NEWSL
ETTE
RS
READ
AGE
NCY
BLOGS
3OTHER THAN REFERRALS
STILL READ EMAILS ON THEIR DESKTOP
VS
CONFERENCES PHONE CALLS
ONLY
16% OF AGENCIES COME TO INITIAL MEETINGS WITH SMART QUESTIONS ABOUT THE MARKETER’S BUSINESS
AND A LACK OF
FOUNDATIONIN ANALYTICS
TOP 2DEFICIENCIESAGENCIESOF
74% 85%
21%just
on mobile
TOP
WAYS
MARKETERS LEARN ABOUT AGENCIES57%
53% 40%
SAY PAYMENT TERMS HAVE NOT INCREASED IN RECENT YEARS
65%SAY THEY ARE MORE LIKELYTO LOOK FOR A SPECIALTY AGENCY THAN THEY WEREIN THE PAST
LACK OF
ON MEANINGFUL KPI’S
53%SAY AGENCIES ARE NOT AGGRESSIVE ENOUGH
WHEN FOLLOWING UP AFTER A MEETING.
65%
57%
43%
MARKETERS READ AGENCY CONTENT:
MARKETER THE
SAYS:
AGENCY NEW BUSINESS
THE MARKETER’S
A LOOK INTO
WORLD
2014 AGENCY-MARKETER NEW BUSINESS REPORT