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READ AGENCY WHITE PAPERS READ AGENCY NEWSLETTERS READ AGENCY BLOGS 3 OTHER THAN REFERRALS STILL READ EMAILS ON THEIR DESKTOP VS CONFERENCES PHONE CALLS ONLY 16% OF AGENCIES COME TO INITIAL MEETINGS WITH SMART QUESTIONS ABOUT THE MARKETER’S BUSINESS AND A LACK OF FOUNDATION IN ANALYTICS TOP 2 DEFICIENCIES AGENCIES OF 74% 85% 21% just on mobile TOP WAYS MARKETERS LEARN ABOUT AGENCIES 57% 53% 40% EMAIL SAY PAYMENT TERMS HAVE NOT INCREASED IN RECENT YEARS 65% SAY THEY ARE MORE LIKELY TO LOOK FOR A SPECIALTY AGENCY THAN THEY WERE IN THE PAST LACK OF ON MEANINGFUL KPI’S 53 % SAY AGENCIES ARE NOT AGGRESSIVE ENOUGH WHEN FOLLOWING UP AFTER A MEETING. 6 5% 57 % 43% MARKETERS READ AGENCY CONTENT: MARKETER THE SAYS: AGENCY NEW BUSINESS THE MARKETER’S A LOOK INTO WORLD 2014 AGENCY-MARKETER NEW BUSINESS REPORT

Agency New Business-A Look Into The Marketer's World-RSW/US Infographic

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Page 1: Agency New Business-A Look Into The Marketer's World-RSW/US Infographic

READ

AGE

NCY

WHITE

PAPE

RS

READ

AGE

NCY

NEWSL

ETTE

RS

READ

AGE

NCY

BLOGS

3OTHER THAN REFERRALS

STILL READ EMAILS ON THEIR DESKTOP

VS

CONFERENCES PHONE CALLS

ONLY

16% OF AGENCIES COME TO INITIAL MEETINGS WITH SMART QUESTIONS ABOUT THE MARKETER’S BUSINESS

AND A LACK OF

FOUNDATIONIN ANALYTICS

TOP 2DEFICIENCIESAGENCIESOF

74% 85%

21%just

on mobile

TOP

WAYS

MARKETERS LEARN ABOUT AGENCIES57%

53% 40%

EMAIL

SAY PAYMENT TERMS HAVE NOT INCREASED IN RECENT YEARS

65%SAY THEY ARE MORE LIKELYTO LOOK FOR A SPECIALTY AGENCY THAN THEY WEREIN THE PAST

LACK OF

ON MEANINGFUL KPI’S

53%SAY AGENCIES ARE NOT AGGRESSIVE ENOUGH

WHEN FOLLOWING UP AFTER A MEETING.

65%

57%

43%

MARKETERS READ AGENCY CONTENT:

MARKETER THE

SAYS:

AGENCY NEW BUSINESS

THE MARKETER’S

A LOOK INTO

WORLD

2014 AGENCY-MARKETER NEW BUSINESS REPORT