READ

AGE

NCY

WHITE

PAPE

RS

READ

AGE

NCY

NEWSL

ETTE

RS

READ

AGE

NCY

BLOGS

3OTHER THAN REFERRALS

STILL READ EMAILS ON THEIR DESKTOP

VS

CONFERENCES PHONE CALLS

ONLY

16% OF AGENCIES COME TO INITIAL MEETINGS WITH SMART QUESTIONS ABOUT THE MARKETER’S BUSINESS

AND A LACK OF

FOUNDATIONIN ANALYTICS

TOP 2DEFICIENCIESAGENCIESOF

74% 85%

21%just

on mobile

TOP

WAYS

MARKETERS LEARN ABOUT AGENCIES57%

53% 40%

EMAIL

SAY PAYMENT TERMS HAVE NOT INCREASED IN RECENT YEARS

65%SAY THEY ARE MORE LIKELYTO LOOK FOR A SPECIALTY AGENCY THAN THEY WEREIN THE PAST

LACK OF

ON MEANINGFUL KPI’S

53%SAY AGENCIES ARE NOT AGGRESSIVE ENOUGH

WHEN FOLLOWING UP AFTER A MEETING.

65%

57%

43%

MARKETERS READ AGENCY CONTENT:

MARKETER THE

SAYS:

AGENCY NEW BUSINESS

THE MARKETER’S

A LOOK INTO

WORLD

2014 AGENCY-MARKETER NEW BUSINESS REPORT