Building your online following.

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- Trying to create a one-on-one connection online?- Looking for a way to stay top-of-mind?- Is your current marketing mix allowing you to carry on a conversation?

WHO IS AGENCY ENTOURAGE?Agency Entourage builds and manages your online following via email marketing, blog

communications and social marketing.

1. We create a focused online marketing plan

2. We implement your plan

3. We manage your ongoing communications

Your customers are emailing, blogging and being social, how are you connecting with them?

HOW WE HELP?

WAYS TO USE EMAIL

SEASONAL TOPICS:- Keep your customers closely informed by showcasing noteworthy holidays and other seasonal events.

CURRENT EVENTS:- Share upcoming promotions, showcase new products, etc. Keep your brand, menu offerings and locations top-of-mind.

PRODUCT KNOWLEDGE AND CROSS-SELL:- Showcase your special ingredients, unique menu items and cross-sell gift certificates.

Example MonthlyEmail Topics

Email Newsletter

HOW TO USE BLOGS

ENABLE TWO-WAY CONVERSATIONS

INTEGRATE SOCIAL RESTAURANT REVIEWS

SHOWCASE PRODUCTS

DISCUSS IDEAS WITH CUSTOMERS ABOUT NEW PRODUCTS/OFFERINGS

UPDATE COMMUNITY ON UPCOMING NEWS AND EVENTS

MAKE PERSONAL CONNECTION

Example BlogTopics

HOW TO USE SOCIALSocial Media by design enables people to easily connect. You desire to make connections

with your business, why not meet them where they are?

We use Social Marketing as a way to build connections with your community, deliver just-in-time messaging and drive traffic back to the site.

Flickr, a photo sharing site, can be used to post photos of events, staff, the facility, etc.

YouTube, a video sharing site, can be used similar to Flickr in that you are visually showcasing your restaurant.

Facebook Fan Page, utilize fan page to quickly build connections and interact with your community.

Twitter, a micro-blogging site, allows you to build connections and deliver just-in-time messages.

Additionally, ensure your restaurant can be searched and reviewed through local restaurant and business guides such as Yelp.com, Urbanspoon.com, and TripAdvisor.com

WHY SHOULD YOU BUILD CONNECTIONS ONLINE?

Email MarketingWrite Content,Edit & Proof ReadBroadcast up to 2 Campaigns Per Month.

Blog CommunicationsWrite ContentEdit & Proof ReadPost up to 20 articles Per Month.

Social Marketing- Flickr.com (Photo sharing)4 upload sessions per month,unlimited photos.- Facebook Fan Page (Networking)up to 20 posts per month- Twitter.com (Micro blogging)up to 30 status updates permonth- YouTube.com (Video sharing)4 upload sessions per month,unlimited videos

BECAUSE YOUR CLIENTS ARE.

3 WAYS WE CAN HELP

1. 2. 3.