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The Digital Influence Platform Path to Purchase Audience Targeting for Place-Based Advertising

Entourage Ads Overview

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Page 1: Entourage Ads Overview

The Digital Influence PlatformPath to Purchase Audience Targeting for Place-Based Advertising

Page 2: Entourage Ads Overview

The Complete Planning and Placement Platform for Digital OOH

• Providing the most sophisticated audience-driven insight into place-based venues and screens in a robust, simplified platform

• Integrated with the most flexible and dynamic network operations platform in the industry

• Powered by a proprietary database and infrastructure that accounts for every digital endpoint in the ad network.

• Provides a simple, flexible, and fully-customizable platform that accommodates your specific research, planning and buying processes.

Page 3: Entourage Ads Overview

Best in Class Solution

• Unmatched compliance reporting: Display health monitoring notifications and alerts

• Robust Google Maps integration that can identify more than 10,000 venues relevant to your search

• Pricing aggregator identifies campaign pricing down to cost per-play

• Deliver content ONLY ONCE, TO ONE PLACE, that’s ready to play’ across all networks; Creative content can be repurposed, distributed, and harmonized across multiple networks

• ‘What’s playing Now’ feature allows sample loop preview across multiple networks

• Custom network platform can deliver the entire digital OOH universe, preferred networks, or any media platform

Page 4: Entourage Ads Overview

Audience Analytics & Accountability

• Search filtering across more than 100 place-based networks nationwide

• Unparalleled Endpoint Insight: from the complexion of every digital display and the attributes of the environment to the demographics of the audience that gathers around the space in every venue

• THE most robust proprietary audience database comprised of several Nielsen research databases (i.e. Prizm Plus), US Census Data, and DAT’s audience research

• The most powerful filtering system prioritizes search criteria through a meta-rule engine, optimizing every bit of search data per screen and per audience to ensure the most accurate data is used per search

– Meta-rule engine unifies data sets across networks and platforms, optimizing each filtering criteria to deliver more accurately-targeted ‘precision’ campaigns

• Aggregated Proof of Performance reporting

Page 5: Entourage Ads Overview