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The Digital Influence PlatformPath to Purchase Audience Targeting for Place-Based Advertising
The Complete Planning and Placement Platform for Digital OOH
• Providing the most sophisticated audience-driven insight into place-based venues and screens in a robust, simplified platform
• Integrated with the most flexible and dynamic network operations platform in the industry
• Powered by a proprietary database and infrastructure that accounts for every digital endpoint in the ad network.
• Provides a simple, flexible, and fully-customizable platform that accommodates your specific research, planning and buying processes.
Best in Class Solution
• Unmatched compliance reporting: Display health monitoring notifications and alerts
• Robust Google Maps integration that can identify more than 10,000 venues relevant to your search
• Pricing aggregator identifies campaign pricing down to cost per-play
• Deliver content ONLY ONCE, TO ONE PLACE, that’s ready to play’ across all networks; Creative content can be repurposed, distributed, and harmonized across multiple networks
• ‘What’s playing Now’ feature allows sample loop preview across multiple networks
• Custom network platform can deliver the entire digital OOH universe, preferred networks, or any media platform
Audience Analytics & Accountability
• Search filtering across more than 100 place-based networks nationwide
• Unparalleled Endpoint Insight: from the complexion of every digital display and the attributes of the environment to the demographics of the audience that gathers around the space in every venue
• THE most robust proprietary audience database comprised of several Nielsen research databases (i.e. Prizm Plus), US Census Data, and DAT’s audience research
• The most powerful filtering system prioritizes search criteria through a meta-rule engine, optimizing every bit of search data per screen and per audience to ensure the most accurate data is used per search
– Meta-rule engine unifies data sets across networks and platforms, optimizing each filtering criteria to deliver more accurately-targeted ‘precision’ campaigns
• Aggregated Proof of Performance reporting