Entourage Media Kit

MEDIA KITENTOURAGE

End-to-End Digital D

estination Advertising Solutions

Digital Destination Software

The Power to ReachThe Power to Reach

■ A unifying platform ■ A versatile and dynamic advertising tool ■ Innovative audience profiling systems■ Marketing intelligence■ Content transformation capabilities across multiple platforms■ An ROI-driven methodology

the challenge■ An entire industry of disparate digital signage networks■ Fragmentation across all advertising platforms■ Account management nightmare■ Lack of efficiency

Efficiency has been challenging to achieve in digital out-of-home because there are so many networks in this space with impressive numbers of screens but no unifying platform of intelligent distribution to maximize thatpowerful reach.

evident solutions

ENTOURAGE Three Embarcadero Center, Suite 1120 San Francisco, CA 94111 888-Go-Digital (888-463-4448)www.EntourageAds.com

• •Digital Advertising Technologies™

Digital Advertising Technologies creates robust solutions that connect brands with relevant audiences and increases revenues for digital multimedia networks.

Networks: We create solutions that make digital signage networks run more efficiently and help increase their advertising revenues.

Advertisers: We help brands align their objectives with digital out-of-home media so they maximize budgets.

Who is D.A.T?

Entourage Digital Destination Software (THE SOFTWARE) is the most advanced content management and monitoring solution for:

■ Digital asset allocation ■ Display monitoring ■ Playlist optimization ■ Reporting

Entourage Digital Destination Software brings maximum efficiency and versatility to your digital destination network.

What is Entourage Digital Destinations ?



Digital Advertising Technologies is the parent of three revolutionary platforms

Entourage Media NetworkEntourage Digital Destinations Entourage Advertising

™

ENTOURAGEDigital Destinations

Entourage Media Network is the largest digital destination platform and the smartest digital out-of-home network in the world. Join the Entourage to grow your business, get more customers and increase advertising revenues.

■ A unified digital out-of-home platform ■ Creates intelligent pathways of distribution■ Enhances your networkʼs reach and relevance■ Aligns your network with advertising dollars ■ Harness the Entourage Media Network■ Connects your venues and screens directly to brands and agencies■ Delivers ad revenue so you can concentrate on your business■ EMN unifies all digital destination networks to create the ultimate multimedia distribution platform.■ You join the Entourage to make your network and venue screens available to advertisers

What is Entourage Media Network ?

STRENGTHS / BENEFITS



®

ENTOUR AGEENTOUR AGE ®

What is Entourage Advertising ?

Entourage Advertising (THE ADVERTISING TOOL) is a web-based portal that offers full media planning and audience targeting solutions for global brands and advertisers. This portal is what connects advertisersto screen.

The first universal digital destination platform that dynamically delivers advertising content across any digital out-of-home network Anywhere with a Pixel. Through the platform, you can execute and optimize campaigns in a fraction of the time, hyper-target unique audiences any way you want.

■ Reach the audience that cares about your brand ■ Organizes the vast universe of digital out-of-home networks■ Streamlines campaigns■ Maximizes efficiency & advertising budgets■ Capable of advanced demographic and psycho graphic audience profiling

It’s not about how large a network is. It’s about smart media planning and execution through precision targeting. Entourage Advertising empowers the entire Digital Destination advertising industry with its ability to unify major networks, putting the power of efficient delivery back in the hands of the advertisers.



®

®

Entourage Advertising has a unique user interface that is created for media planners, by media planners. It is built with marketing in mind. Creating a plan is simple yet comprehensive. Buying media in Digital Destination Networks becomes as effective as buying online advertising.

Ad Distribution

Brand Message

EntourageAdvertising portal

ContentTransformation

Audience Profilingand Targeting

Entourage Media Network Aggregator

Venue andScreen selection

Audience Profilingand Distribution

the power to deliver

Media Planning

and Buying

Creativeand

Trafficking

Deliveryand

Tracking

Analysisand

Optimization



Entourage Advertising has a unique user interface that is created for media planners, by media planners. It is built with marketing in mind. Creating a plan is simple yet comprehensive. Buying media in Digital Destination Networks becomes as effective as buying online advertising.

start

criteria

Simplify each step of planning and buying Digital Destination media with Entourage Advertisingʼs Campaign Manager.

Entourage enables you to simply upload existing creative materials, or build your own ad step by step. Deliver multiple campaigns with complimentary ads across a variety of digital destinations.

Quickly locate the audience you want to reach, target by demographic, deliver by geography, or communicate to an entire DMA.

assets

map

Entourage allows you to set specific demographic ranges to every profile you create, allowing powerful and accurate media distribution based on your audience criteria. Campaign optimization is efficient because you know where your ad is seen, who is watching, and how it is delivered.



Technology

Entourage Media Kit