A V T E C H M K21508

MISSION STATEMENT

AV Technology bridges the worlds of IT and AV to provide the AV resource fortechnology managers and users, enabling them to become better, moreinformed customers of AV technology.

WHAT IS AVTECHNOLOGY

AV Technology is a media brand created for Technology, AV, and NetworkingManagers. These savvy professionals are responsible for audio, visual, andnetworked systems in the facilities where they work.

Readers look to AV Technology to help them justify, maximize and profit fromtheir presentation and communications systems. The content includes appli-cations, technology, and products, with a focus on the corporate, education,government, hospitality, entertainment, and medical markets.

AV Technology introduces advertisersto new readers in their workplace.

Readers are both AV and IT professionals who work in the core markets. Here’s a sampling:

Manager of IT - World Bank

Asst. Director of Event Technology - Marriott

AV Specialists - Corning

National AV Manager - USDA Forest Service

Executive Conferencing Engineer - Ford Motor

Manager of AV & Telecom - Philadelphia Museum of Art

Instructional Media Coordinator - Parkland Hospital

AV Specialist - Fred Hutchinson Cancer Research Center

IT/AV Director - USC Thornton School

Director Classroom Technology Services - University South Florida

Chief Information Officer - Ohio University

Video Conference Administrator - Abbott Labs

Director of AV Services - Thomas Cooley Law School

Distance ED Technology Administrator - MIT

WHO READS AVTECHNOLOGY

AV Technology connects advertisers to a $25 billion dollar market for products and services.

More than half of AV Managers report to an IT department. This convergence of people and technology necessitates direct interaction with end-users todesign and develop effective AV systems.

www.avtechnologyonline.com

T H E A V R E S O U R C E F O R T E C H N O L O G Y M A N A G E R S A N D U S E R S

WHO PRODUCES AVTECHNOLOGY

An experienced and proven team produces AV Technology.

Editor Mark Mayfield is well known by manufacturers and systems integration professionals. He is an adjunct faculty member withInfoComm International, and has experience as an AV systems integrator and marketing executive.

AV Technology is published by NewBay Media. Publishers of SystemsContractor News, Residential Systems, Rental & Staging Systems,and Digital Signage Magazine, as well as the InfoComm Show Daily.

http://www.asiaing.com/av-technology-free-subscription.html






Business Focus Features Product Spotlights Bonus Distribution Close DatesCover Date

How Digital Signage Pays for Itself

• Minimizing Equipment Theft

• Audio EnhancedClassrooms

• Intelligent Buildings

• Projectors• Microphones

Close: 4/18Materials: 4/25

Projector Maintenence:Outsource or In-house

• Dealing with Technophobes• Understanding Video

Codecs• Technology obsolescence

• USC’s “TechnologyInitiative”

• Digital Media Servers• Flat Panels

InfoComm/NXTcomm, June 18-20, Las Vegas


The Real Value of Conference Systems

• Managing After-hoursService Calls

• The Sound of HDConferencing

•Assembling the Design Team

• Projector Mounts• Loudspeakers

ABPM, April 1-3, ChicagoClose: 3/5

Materials: 3/10MARCH

MAY

JUNE

AUGUST

OCTOBER

NOVEMBER Applying IT metrics

to Prove AV ROI

• The right way to webcast• Selecting Room Scheduling

Software• XOIP: Everything Over

the Internet

• Mixer/Amplifiers• Backup/Storage

Close 11/10Materials: 11/17

Affordable HDVideoconferencing

• Troubleshooting AV systems

• Using Automatic Mic Mixers• The Lack of AV Standards

• Amplifiers• Touchpanels

CCUMC Conference, Oct. 2-6, Lawrence, KS

CMMA Conference, Oct 26-29, Scottsdale, AZ


The Cost of Bandwidth

• How to equip a “smart”classroom

• Power Consumption andAV Equipment

• IP Intercom Systems

• Document Cameras/Visual Presenters• Video Switchers


EDITORIAL CALENDAR



ADVERTISER VALUES IN EACH ISSUE:

• Lead Generation

• Digital Distribution

• Online Coverage

• Charter Advertising Rates

• Combination Frequency Buys

IN EVERY ISSUE:

Departments in Print and Online:

• precedent: front of magazine brain food on trends, interviews,

education and associations

• avassets: new products, buyers guides, and product reviews

• case studies: demonstrate user roi

• features: business and technical

• av mo: audio and visual modus operandi

RATES FOR AV TECHNOLOGYColor Rates 1x 3x 6xFull Page Spread $9,820 $9,640 $9,5101/2 Page Spread $7,950 $7,700 $7,500Full Page $5,025 $4,900 $4,800Jr Page $4,325 $4,155 $4,0851/2 Page $3,315 $3,265 $3,1901/3 Page $2,500 $2,440 $2,4051/4 Page $2,265 $2,215 $2,1851/6 Page $1,885 $1,865 $1,840Black and White Rates may discount 15% off color rates

Cover 2 $7,960 $7,840Cover 3 $7,510 $7,390Cover 4 $8,940 $8,820Charter Rates are Available through 2008.





MORE ON AVTECHNOLOGY DEMOGRAPHICS

emmediate info and www.avtechnologyonline.com

help marketers build stronger connections with customers.

AVTechnology Specialty Publications enableadvertisers to brand and increase share of mind.

Unique publications offer the ideal environment to tie in your advertising and editorial coverage to further your strategic marketing objectives.

AVTECHNOLOGY DELIVERS INVOLVED SUBSCRIBERS

Job Function:IT/MIS Managers......................................................32%CEO/exec....................................................................28%AV Mgr ........................................................................21%Training Mgr +Marketing/sales ..........................10%Facility Manager ......................................................6%Event Producer ........................................................3%

Purchase Authority:Approve/Authorize ................................................41%Research Providers ................................................21%Specify ........................................................................15%Initiate Request ......................................................13%None ............................................................................10%

AD DESCRIPTION AD SIZE (pixels) PRICE

Leaderboard 728x90 $100/CPM

Banner 468 x 60 $85/CPM

Skyscraper 120 x 600 $110/CPM

Box Unit 336x280 $125/CPM

Banner PolicyBanners (120x600, 728x90, 336x280, etc) may not at any point during the campaign have additionalcreative that extends beyond the designated bannerarea unless approved by NewBay Media and speci-fied in the contract. This includes but is not limitedto rollovers, surveys, non-user-initiated daughterwindows and DHTML elements. Approval will bedetermined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked.

Changes and CancellationsAll creative materials must be received at least fivebusiness days prior to the launch of the campaign.If creative is delayed, NewBay Media reserves theright to extend the campaign end date by samenumber of days creative was delayed.

LEADERBOARD

SKY

SCR

AP

ER

BOX UNIT

BANNER

Description Dimensions Required Files Size orLength Loop/Time Media Types

Accepted Audio Accepted 3rd Party Serving

LEADER-BOARD

728x90.jpg, .gif, rich media, 3rd party

tag, click through URL30k 3 loop/15 sec

All Rich Mediaexcept DHTML

User EnabledAudio Streams

OnlyYes

BANNER 468x60.jpg, .gif, rich media, 3rd party




OnlyYes

SKYSCRAPER 120x600.jpg, .gif, rich media, 3rd party




OnlyYes

BOX UNIT 336x280.jpg, .gif, rich media, 3rd party




OnlyYes

Sue Horwitz: (323) 933-9485 | [email protected] Kashine: (516) 626-2813 | [email protected]

ONLINE Rates and Specifications

For more information, contact:

83% OF SUBSCRIBERS WORK IN: • Corporate/Legal/Financial/Rental

• Higher Education, k-12

• Government including: Federal, State, and Local

• Entertainment including: Restaurants, Casinos, Stadiums, and Performing Arts

• Health Care

SPREAD

Bleed: 18 1/2" x 11 1/8"

Trim: 18" x 10 7/8"

FULL PAGE

Bleed: 9 1/4" x 11 1/8"

Trim: 9" x 10 7/8"

JUNIOR PAGE

Bleed: 6 1/4" x 11 1/8"

Trim: 5 7/8" x 10 7/8"

1/3 PAGE SQUARE

5 1/4" x 5 1/8"

1/4 PAGE VERTICAL

3 3/4" x 5"

1/6 PAGE VERTICAL

2 1/2" x 4 7/8"

1/6 PAGE HORIZONTAL

4 7/8" x 2 1/2"

1/2 HORIZONTAL SPREAD

Bleed: 18 1/2" x 5 7/8"

Trim: 18" x 5 5/8"

1/2 ISLAND

Bleed: 6 1/8" x 7 7/8"

Trim: 5 7/8" x 7 3/4"

1/2 PAGE HORIZONTAL

Bleed:9 1/4" x 5 7/8"

Trim: 9" x 5 5/8"

1/2 PAGE VERTICAL

Bleed: 4 5/8" x 11 1/8"

Trim: 4 3/8" x 10 7/8"

1/3 PAGE VERTICAL

Bleed: 3 3/8" x 11 1/8"

Trim: 3 1/8" x 10 7/8"

1/3 PAGE HORIZONTAL

Bleed:9 1/4" x 4 1/8"

Trim: 9" x 3 7/8"

Keep all essential live matter 1/4” inside trim all around.

MATERIAL INSTRUCTIONSMethod and Paper: Web offset, coated text and cover, perfect bound.Bleed: No additional charge. Minimum size 1/2-page horizontal.

ELECTRONICALLY PROVIDED ADS Only high-resolution Adobe PDF files are accepted. All electronic files must be accompanied by a laser proof. If a laser is not supplied, we cannot be responsible for reproduction quality. If a color proof is not supplied, we cannot be responsible for color reproduction quality.

SUBMISSION INSTRUCTIONSSend Materials To: AV Technology, Production Dept.,810 Seventh Avenue, 27th Floor, New York, NY 10019

FTP site: From any web browser,log onto: www.ourftpsite.com Click on the AV Technology folderUsername: guestPassword: guest (case sensitive)When uploading ads to the ftp site, please notify your sales representative and provide a color proof.

WEB MECHANICAL SPECIFICATIONSSupplied materials should be no more than 530 pixels wide by no morethan 72 pixels deep. GIF or JPEG formats are accepted, as are animatedGIFS (which must be less than 24 kilobytes in size). A URL for hot linkmust be specified. Our production department will be happy to produceyour Web advertising FREE of charge.

PRINT PUBLISHING SCHEDULE: (6x/year)

PRINT CIRCULATION: 20,000 Copies (Distributed Internationally)

PAGE TRIM SIZE: 9" x 10 7/8"



Mark Mayfield, [email protected]

Midwest and West Coast AdvertisersSue Horwitz, [email protected]

East Coast AdvertisersStan Kashine, National Sales [email protected]

FOR MORE INFORMATION, PLEASE CONTACT: