20 Tips to Amplify Your Brand on LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved.

20 Tips to Amplify Your Brand on LinkedIn

In the world of small business, the line between personal and

company branding is thin


Your company’s brand is your brand


You’re leveraging your LinkedIn network

Alumni

Friends Past

Colleagues

Business Contacts

Family

And managing a plethora of online properties

Company Website

LinkedIn

Facebook

Google+ Twitter

Company Blog

With so much in play, what’s the formula

for success?


It starts with your personal brand

Build your profile


Put a face to the name Your profile is one click away from your company page. Put your best foot forward with an attention-grabbing professional photo.

Put Your Brand Front and Center Make yourself more easily found on LinkedIn search with a crisp,

punchy headline describing what you do and where you work


Tell Your Brand Story

Showcase your company and career, highlighting personal and company accomplishments or merits in the Summary and Experience sections of your profile


Let Your Network Speak for You

Build your reputation with Endorsements and Recommendations from colleagues, employers, and customers

Next up: your company brand Establish a Company Page


Create your Company Page Create an information hub for visitors to learn about your

company by adding a logo, banner image, and description


Showcase Your Products & Services

Present your lines of business and give members a compelling reason to follow you. Companies with a complete Products & Services tab tend to have twice as many followers.

Connect your Colleagues Increase your Company Page’s visibility on LinkedIn by encouraging

fellow employees to add their current position at your company

Now you have a foundation Time to build a following


First, leverage your existing outlets

Tap into brand networks



Connect your Online Properties

Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms


Connect your Online Properties

Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms

“Any time we have other forms of communication in other online properties we really look to see how we’re linking to LinkedIn”

- Mike Cox, Senior Strategic Planner, Modea


Find and Join LinkedIn Groups

“Do a search and find the groups that are talking about the things that matter to your organization. Join those groups and contribute.” – Gary Schirr, Social Media Professor


Contribute in LinkedIn Groups

Engage with active members in target Groups to gain thought leadership and build a reputation for your personal and company brands

“ ©2013 LinkedIn Corporation. All Rights Reserved.

Be seen as somebody who’s a member and who cares and provides good advice – the benefits will accrue.

–Gary Schirr, Social Media Professor, Radford University


You’ve got followers Now engage them

“ ©2013 LinkedIn Corporation. All Rights Reserved.

The primary benefit of us being on LinkedIn is to show thought leadership and to provide value to people in the space. –Alex Shamy, Head of Growth Marketing, Heyo

Demonstrate Value to Followers

Build engagement and brand trust with a stream of rich, insightful content. Try the 80/20 rule: Four updates purely for the benefit of your

followers, for each one update promoting your company.

Value-Driving Company-Centric


On average, companies that post 20 times per month reach at least 60% of their unique audience. Follow a regular posting schedule to drive increased engagement amongst your followers.

Frequency Matters


Leverage Existing Content Streams

Use successful posts on other social properties to create a high-quality stream of LinkedIn Company Page and personal updates

“I go through the tweets I did the day before and pick the best one, and the one that’s most germane to my LinkedIn identity” - Gary Schirr, Radford University

Company Website

Twitter

Facebook

Google+

Company Blog

Including a link can drive twice the engagement than posts without links

Images on average result in a 98% higher comment

rate than without

Links to YouTube videos play directly in the

LinkedIn feed and typically result in a 75% higher

share rate


#What Makes Good Content?


Now that you’re posting a stream of quality content,

promote through the network

Leverage your Colleagues Prompt coworkers to share updates through their personal networks, and drive increased exposure and engagement

Sponsor Your Updates

Reach beyond your followers and broadcast posts to all (or a target audience) of LinkedIn members. Sponsored Updates

appear in LinkedIn feeds on desktop, mobile, and tablets, giving you more opportunities to reach the people that matter.

# Learn more about Sponsored Updates here

http://business.linkedin.com/marketing-solutions/content-marketing/sponsored-updates.html?veh=mlc-hp-mb


Finally, don’t stop iterating Measure and refine


Monitor, Analyze, and Refine

Use the Company Page Analytics tab to maintain a pulse on your page performance – pay attention to what types of content are driving reach and engagement


You’ve got the formula down


Now you’re ready to amplify your brand

Find out more: Company Pages


http://marketing.linkedin.com/company-pages/