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Sarah Lamansky & Destiny Malone Mannix Marketing, Inc. LinkedIn: Networking Made Easy! How to leverage LinkedIn to promote your brand online www.mannixmarketing.com

LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Find out who to connect with, how to receive network and group updates, how to submit news in your industry, how to answer or ask questions via LinkedIn and how to setup various applications to make your profile shine! Become the expert in Your Industry with this social networking service.

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Page 1: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

Sarah Lamansky & Destiny Malone

Mannix Marketing, Inc.

LinkedIn: Networking Made Easy!

How to leverage LinkedIn to

promote your brand online

www.mannixmarketing.com

Page 2: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

The Purpose of LinkedIn

With over 35 million business professionals, you can:

Connect and network with like-minded business

people on a local and national level

Promote business services to your connections

Build Your Sphere of Influence through this

‘virtual handshake’

www.mannixmarketing.com

Page 3: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

Who Do I Connect With?

Colleagues

Clients

Local Business Owners

Niche Industry Leaders

Get introduced through current friends =

building contacts and potential sales

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Page 4: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

Let’s Learn About…

Building Your Network

Receiving Network Updates

Receiving Group Updates

Receiving & submitting industry news

LinkedIn ‘Answers’ & ‘Questions’

LinkedIn ‘Applications’

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Page 5: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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How Do I Build My Network?

Ways to Find People

Huge potential network

Page 6: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Update Status

See What Your

Connections are

Up To

RSS allows you to

follow contacts closely

Page 7: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Read Recommended

Articles

Add to discussions

Reconnect with networks

Start discussions

Stay up to date on conferences

Page 8: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Page 9: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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• LinkedIn will send you

industry related articles

that they think might

interest you

You Can…

• Start discussions

• Submit articles to your

industry

• See articles that have

the most activity

Page 10: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Page 11: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Page 12: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Page 13: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Page 14: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Page 15: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Recommended Applications

Share upcoming

trips, meet up

Pulls in blog

posts

See who’s talking

about you via

Twitter

Market

research tool

Page 16: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Pulls live feed every

time blog is updated

right on your profile

Page 17: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Or, pick and

choose where

you update

Update All

Page 18: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

Add Your Gravatar

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Gravatar = Globally Recognized Avatar

Picture, cartoon, symbol (picture

recommended)

Appears when you blog, post, comment on

the web

http://en.gravatar.com/

Page 19: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

LinkedIn Pages Per Visit

www.mannixmarketing.comSource: http://www.nonlinearcreations.com, April 2008-2009

Page 20: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

LinkedIn Average Time on Site

www.mannixmarketing.comSource: http://www.nonlinearcreations.com, April 2008-2009

Page 21: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

LinkedIn Conversion Rates

www.mannixmarketing.comSource: http://www.nonlinearcreations.com, April 2008-2009

Page 22: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

Showcase Yourself

www.mannixmarketing.com

February 2009 | Mannix Marketing Get Found! Newsletter

Page 23: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

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Page 24: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

LinkedIn Conclusion

Promote personal brand

Find other like-minded business

professionals

Share knowledge, learn about industry =

could convert into sales

Connect with groups and network

Profile and activity in account shows that you

are an Expert in Industry

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Page 25: LinkedIn Best Practices: How to leverage LinkedIn to promote Your brand online

Happy Networking!

Thank You For Your Time!

Mannix Marketing

518-743-9424

www.mannixmarketing.com